`Much Ado About Nothing - Olive Oil Times

Much Ado About Nothing

Mar. 4, 2013
Nieves Ortega

Recent News

In the last three years, with the eco­nomic cri­sis plagu­ing the main play­ers in this sec­tor, regional and state gov­ern­ments have con­tin­ued to throw to the winds var­i­ous plans to find the sav­ior needed by grow­ers, mills and cooperatives.

Andalusia sub­mit­ted within one year var­i­ous plans, among them El Plan Director del Olivar and the Strategic Plan for Quality Improvement, not for­get­ting the plans pro­posed by the European Commissioner Cioloş and the Agriculture Ministry itself.

Many plans, with the speed with which gov­ern­ments act with their devel­op­ment and imple­men­ta­tion, in the end, become out­dated over time. Specifically, I mean the Plan Director del Olivar that was launched last fall and it was not until late February 2013 when I first met the tech­ni­cal group (task force) to ini­ti­ate the first contacts.

The law of Olivar, one of the projects that many Andalusian olive agents have hoped for, in the end, is meant to be just another fraud and dis­ap­point­ment for the sector.

And if we go fur­ther in time, back to the sum­mer of 2012, when the Commissioner trav­eled to Spain and met the real­ity of our olive grove, we had another plan: Plan Cioloş. That seemed to be the sal­va­tion to many of the prob­lems of olive oil, and the first results of that will be if all goes well, pro­hibit­ing the use of refill­able oil­ers in 2014.

Quality matters.
Find the world's best olive oils near you.

Not bad to adopt these mea­sures, as they are very nec­es­sary to enhance and pre­serve the qual­ity of EVOO, but there are other more impor­tant issues that affect the prof­itabil­ity of farm­ing and the mar­ket­ing of olive oils that need solu­tions and action urgently and quickly.

And finally, we have the Strategic Plan for Improving the Quality of Olive Oils, a com­pre­hen­sive doc­u­ment that includes every one of the prob­lems affect­ing pro­duc­tion and mar­ket­ing, both domes­ti­cally and abroad.

We know the prob­lems, but find­ing and adopt­ing solu­tions is not going to be easy, and mak­ing every­one happy is a tough task when the inter­ests are not always consistent.

Hopefully, our politi­cians think about these ques­tions, because some­times you do not need so many plans, but a bit more agility in decision-making.

Related News

Feedback / Suggestions