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agritourism

Nov. 21, 2025

Against the Odds, Colombia’s Only Olive Farm Turns to Tourism

After decades of experimentation, a pioneering family has defied Colombia’s subtropical climate to produce small quantities of extra virgin olive oil.

Nov. 4, 2025

Olive Tree Plantings Across Italy Mark ‘Walking Among the Olive Trees’ Day for Peace

Under the banner “Let’s Cultivate Peace,” thousands of Italians walked among olive groves, planted trees, and shared in tastings and workshops dedicated to harmony and sustainability.

Sep. 9, 2025

New Guidelines for Tourist Olive Picking in Italy

Italy's Città dell'Olio and INL have signed a memorandum to regulate safe and compliant olive picking experiences for tourists.

Jul. 23, 2025

PDO and PGI Tourism Boosts Olive Oil Industry in Italy

Report highlights the growing trend of sustainable tourism in Italy, creating new opportunities for producers and promoting the country's unique regions.

Jun. 19, 2025

In Potoci, a Tasting Room Signals a New Era for Bosnian Olive Oil

Bosnia and Herzegovina's olive oil industry is on the rise, with the opening of the country's first olive oil tasting room and efforts to promote quality and international recognition.

Jun. 11, 2025

Values of Hospitality, Sustainability Drive Quality at Misciattelli Bernardini Farm

From its historic headquarters in the old town of Allerona to the sustainably managed groves in the neighboring hills, an Umbrian producer preserves tradition while embracing change.

Sep. 23, 2024

Croatian County Recognizes the Role of Award-Winning Producers in Promoting Tourism

A ceremony in Zadar connected the efforts to develop local tourism with high-quality olive oils, wines and cheeses.

Jul. 20, 2024

Umbria Blazes the Trail of Year-Round Oleotourism

Traditionally confined to the harvest season, producers, restaurateurs and tourism officials in Umbria are working to turn extra virgin olive oil into a year-round attraction.

Apr. 24, 2024

Officials Urge Croatia's Tourism Operators to Showcase Award-Winning Olive Oils

Olive growers and millers are being encouraged to showcase their products and processes to the country’s 20 million annual visitors.

Apr. 16, 2024

Tuscan Producer Adapts to a Changing Olive Oil Landscape

Fattoria di Volmiano embraces new ways to produce high-quality extra virgin olive oil.

Mar. 13, 2024

The Rise of Cycling in Italian Olive Groves

In Umbria and Lazio, farms and sport groups organize bike tours in the olive groves, allowing visitors to enjoy the scenery and taste local olive products.

Mar. 7, 2024

Sustainability Keeps This Award-Winning Producer Grounded

Treurer is working to establish a circular economy to promote high-quality olive oil production and Mallorca’s natural beauty.

Feb. 22, 2024

Oleotourism on The Rise in Central California

Riding the wave of the state's post-Covid recovery, olive farms and mills are increasingly popular destinations on California’s Central Coast.

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Nov. 4, 2022

Poland Retains Title at World Olive Picking Championship

The four-member team harvested 48.6 kilgrams of olives, slightly edging out hosts Croatia at the fifth edition of the contest.

Oct. 31, 2022

Officials in Castilla-La Mancha Look to Oleotourism to Boost Farmer Incomes

Officials and farmers are working to build new tourist accommodations, organize tastings, and draw visitors to mils.

Oct. 27, 2022

Events Across Italy Set to Celebrate Traditional Olive Groves

Nearly 170 cities across the country will hold educational, cultural and tasting events in traditional olive groves and mills.

Aug. 3, 2022

A New Project to Promote Olive Oil Roads in Puglia

A new law provides funds to mark dedicated networks of olive oil roads, including farmers, tourism venues, millers and local municipalities.

Jul. 5, 2022

Italy’s Farmhouses Enjoy a Post-Pandemic Boom

A new study found that more than seven in 10 Italians plan to visit a local farmhouse this summer.

Jun. 27, 2022

Olive Oil Production Revived in The Former Papal States

In Latina and Frisone, just south of Rome, producers are working to increase yields and quality while promoting oleotourism and their historic connection to the Vatican.

May. 20, 2022

After 10 Successful Years Farming, Mother-Daughter Team Pivots to Oleotourism

The producers behind the Groves on 41 have parlayed award-winning production into a tourism operation focused on sustainable farming and cooking with olive oil.

May. 20, 2022

Oleotourism Begins to Sprout in Greece

Mill tours, virtual harvests and high-profile tasting events are becoming increasingly common in Greece.

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