Mass Market

What an Olive Oil Brand Needs to ‘Make it Big’ in the U.S.

Maria Reyes, category manager for one of the largest distributors, says it takes time, and money to break into the U.S. mass market.

Olive Oil Decoy

Have olive oils become a major commercial decoy for the food industry?
Special Report

U.K. Consumer Guide Reviews Supermarket Olive Oils

A study carried out this month by product-testing magazine ‘Which?’ suggests consumers may not need to reach for the most expensive bottle when searching for high quality olive oil.

Leonardo Colavita and the UC Davis Olive Oil Report

"We've worked hard to make a name for ourselves. What do they think? That we're out to ruin our name, our brand for a little trick worth a few bucks?" Leonardo Colavita
Olive Oil Times Special

Spain’s Bogaris Seeks Olive Groves in the U.S. and Chile

The diversified group of real estate, energy and agribusiness companies with headquarters in Seville, Spain predicts new acquisitions of olive plantations in Chile and the U.S. by 2012.

Soaring Generic Olive Oil Sales Worry Producers

Sales of private label olive oil brands are growing at a rate that is “truly spectacular, stunning and unprecedented” in Europe, now controlling up to 60-80% of the market share, according to producers.