Curtis Cord / page 11

Jul. 21, 2011

Australian Olive Oil Takes the Ball, Runs

Seizing on the momentum of the adoption of new voluntary olive oil standards and wide media coverage, Australian Olive Association President Paul Miller took to the airwaves Wednesday.

Jul. 12, 2011

Barjol Calls for "Synergy" in New Olive Oil Promo Campaign

Calling the American market a "top priority," Olive Council Director Jean-Louis Barjol was in Washington to kick off a new $1.7M promotion campaign under the slogan "Add Some Life."

Jun. 12, 2011

Córdoba Recap: Voices for Olive Oil Quality

The Beyond Extra Virgin conference can fill a room with industry and government luminaries, but how 3E will actually reach its goal of establishing a higher benchmark for olive oil quality, and what the group's ultimate aims are for doing so, remain unclear.

Jul. 14, 2010

In America, Olive Oil from Coast to Coast

You can thank the booming California industry for the buzz around olive oil in the States these days, but East Coasters aren't exactly virgins to the concept.

Jun. 14, 2010

Olive Oil Production Branches Beyond Tradition

The boom is fueled by two developments, a growing appreciation of extra-virgin olive oil as a healthier fat and technological advances.

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