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Curtis Cord / page 11

Jul. 12, 2011

Barjol Calls for "Synergy" in New Olive Oil Promo Campaign

Calling the American market a "top priority," Olive Council Director Jean-Louis Barjol was in Washington to kick off a new $1.7M promotion campaign under the slogan "Add Some Life."

Jun. 12, 2011

Córdoba Recap: Voices for Olive Oil Quality

The Beyond Extra Virgin conference can fill a room with industry and government luminaries, but how 3E will actually reach its goal of establishing a higher benchmark for olive oil quality, and what the group's ultimate aims are for doing so, remain unclear.

Jun. 9, 2011

Spain Chooses This Year's Best Olive Oils

The ceremony, attended by government officials, olive oil industry professionals and the press, coincided with the Beyond Extra Virgin conference in Córdoba.

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