`Grupo SOS Signs Distribution Deal in Japan for Bertolli Olive Oil

Asia

Grupo SOS Signs Distribution Deal in Japan for Bertolli Olive Oil

Aug. 2, 2010
Daniel Williams

Recent News

By Daniel Williams
Olive Oil Times Con­trib­u­tor | Report­ing from Barcelona

Span­ish Leader Grupo SOS Ini­ti­ates Opti­mistic Dis­tri­b­u­tion Deal for Bertolli Olive Oil with Japan­ese Importer

Grupo SOS of Spain has reached a dis­tri­b­u­tion agree­ment with Japan Euro­pea Trad­ing Com­pany (JET) to cre­ate a sales net­work spe­cial­iz­ing in dis­trib­ut­ing Mediter­ranean prod­ucts to prin­ci­pal cities through­out Japan. The agree­ment is based around the spe­cific sale of the Bertolli brand of olive oil and JET hopes to increase the pres­ence of this prod­uct in Japan­ese hotels and restau­rants.

To pro­mote the Bertolli olive oil brand, JET will host a num­ber of cook­ing courses in major Japan­ese cities. The mar­ket­ing project is designed to pop­u­lar­ize Mediter­ranean cui­sine of which olive oil is a ubiq­ui­tous ingre­di­ent.

Grupo SOS of Spain acquired the Bertolli olive oil busi­ness from Unilever, a Lon­don-based food pro­ducer, for £500 mil­lion in 2008 as part of its dis­posal of non-essen­tial busi­nesses. Despite this, Unilever still retains the Bertolli brand name for other prod­ucts includ­ing mar­garine, frozen meals, and pasta sauce.

Advertisement

At the moment, Bertolli already pos­sesses a respectable 5% mar­ket share in Japan, while the Grupo SOS’ com­plete set of olive oils holds a 12% share of the Japan­ese sec­tor through Bertolli, Car­bonell and Cara­pelli. Accord­ing to Grupo SOS, the future looks even more opti­mistic and the com­pany has fore­casted an addi­tional 5 per­cent mar­ket share increase in the next decade.

Each year, Japan imports some 30,000 tons of olive oil mak­ing it the num­ber one buyer of olive oil in Asia and the third-largest buyer world­wide.

Grupo SOS is a Span­ish com­pany in the food indus­try that brings together diverse lead­ing brands in the Span­ish and Euro­pean mar­kets. Its main prod­ucts are rice, olives and olive oil. Today it is the sec­ond largest Span­ish food busi­ness in annual sales (after Ebro Puleva). Grupo SOS is listed on the Lon­don Stock Exchange under the code SOS.

Related News