olive oil marketing / page 20
Jun. 22, 2011
Council Chooses Exponent PR to Promote Olive Oil in North America
An IOC spokesperson said that having reviewed the six applications made last month, its Tenders Evaluation Committee had proposed Exponent PR as the successful bidder from three finalists.
Jun. 22, 2011
Olive Oil Tour Stops at Britain’s “Taste of London”
Spain's Interprofesional del Aceite de Oliva Español is in the U.K. for the huge Taste of London festival to promote European olive oil to Brits who are increasingly fond of EVOO.
Jun. 12, 2011
Córdoba Recap: Voices for Olive Oil Quality
The Beyond Extra Virgin conference can fill a room with industry and government luminaries, but how 3E will actually reach its goal of establishing a higher benchmark for olive oil quality, and what the group's ultimate aims are for doing so, remain unclear.
May. 30, 2011 Grades
Seville Meeting Asks "What Do Consumers Know About Olive Oil?"
May. 25, 2011 Europe
May. 16, 2011 World
Popular Television Series Will Pitch Olive Oil to Kids in Spain
Apr. 27, 2011 Food & Cooking
Apr. 27, 2011 Business
Mar. 22, 2011
Spain Pulls Ahead in Olive Oil Sales to China
The battle for dominance within China’s olive oil market is still very much underway but Spanish producers are now said to be pushing ahead.
Nov. 1, 2010
Paris Food Show Calls Olive Oils Marketed for Children "Innovative"
SIAL, the biannual food industry marketplace, highlighted three extra virgin olive oil products geared towards children among their "Trends and Innovations" selections.
Oct. 26, 2010
Recipe Contest in Brazil Promotes Spanish Olive Oil
The campaign to promote Spanish olive oil throughout Brazil is seen as a key strategic move to woo the consumer base of a country yet to be dominated by a single olive oil provider.