mass market
Feb. 2, 2026
Italian Antitrust Probe Targets Supermarket Pricing Practices Affecting Farmers
Italy’s competition authority is examining how supermarket pricing strategies may be squeezing farmers’ margins, with olive oil producers among those most affected.
Jan. 14, 2026
Olive Oil Benefits as U.S. Food Brands Rethink Seed Oils
U.S. food companies are reformulating products to remove seed oils, with olive oil emerging as a favored alternative amid shifting consumer preferences.
Feb. 17, 2020
Olive Oil Promotions Boost Retailers' Sales, but With a Hidden Cost
Using extra virgin olive oil as a loss-leader allows food retailers to draw customers in a challenging economy, but the olive growers and mills are the ones paying the price.
Sep. 7, 2016
Supermarkets in Spain Accused of Pricing Olive Oil Lower Than Cost
Supermarket chains are repeatedly reported for infringing the law by reducing prices lower than cost, while olive oil producers are losing a lot more than their patience.
Mar. 11, 2016
World's Second-Largest Retailer Wants to be Known for its Olive Oil
Olive Oil Times publisher Curtis Cord spoke with Costco buyer Chad Sokol, who handles the commodity and dry grocery buying for the company’s warehouse stores throughout Northern California and many more in Nevada.
Apr. 6, 2015
McDonald’s Uses Olive Oil in New Sandwich
The fast food giant says it is cooking its new "artisan grilled chicken” sandwich in a blend of olive oil and canola oil.
Oct. 16, 2014 Europe
Jun. 12, 2014 World
Feb. 3, 2014 Europe
Dec. 3, 2013 Business
Deoleo Muscles Mills for 'Never Seen' Terms as it Moves to Hybrid Oils
Nov. 26, 2013 Business
Oct. 10, 2013
What an Olive Oil Brand Needs to 'Make it Big' in the U.S.
Maria Reyes, category manager for one of the largest distributors, says it takes time, and money to break into the U.S. mass market.
Jun. 27, 2011
U.K. Consumer Guide Reviews Supermarket Olive Oils
A study carried out this month by product-testing magazine ‘Which?’ suggests consumers may not need to reach for the most expensive bottle when searching for high quality olive oil.
Sep. 29, 2010
Spain's Bogaris Seeks Olive Groves in the U.S. and Chile
The diversified group of real estate, energy and agribusiness companies with headquarters in Seville, Spain predicts new acquisitions of olive plantations in Chile and the U.S. by 2012.
Sep. 22, 2010
Soaring Generic Olive Oil Sales Worry Producers
Sales of private label olive oil brands are growing at a rate that is “truly spectacular, stunning and unprecedented” in Europe, now controlling up to 60-80% of the market share, according to producers.