olive oil marketing / page 2
Aug. 10, 2022
First-Time Winners Reflect on World Competition Victories
Producers from around the world said their NYIOOC awards were lifting sales and customer trust.
Oct. 5, 2021
Award-Winning Farm in Croatia Grows Its Brand in The Austrian Market
The producers behind Avistria use social media to find and grow relationships with clients in their native Austria from their farm in Croatia.
May. 20, 2021
Decorated Olive Oil Bottles to Be Auctioned as Crypto Assets
Ten bottles of Greek extra virgin olive oil, with custom-designed labels, will be sold as non-fungible tokens at an online auction in July.
Feb. 6, 2021 Reviews
Dr. Gundry’s Olive Oil: Controversial Pitchman Peddles a Dose of Deception
Oct. 1, 2020 News Briefs
Oct. 1, 2020 Business
Aug. 25, 2020 News Briefs
Cretan Producers Unite to Sell Olive Oils Under New Trade Association
Jul. 16, 2020 News Briefs
May. 28, 2020
Olive Oil in Packaged Foods Influences Consumers More than Other Fats, Study Shows
Olive oil came out tops in every country for being perceived as a healthy oil in packaged foods.
Mar. 11, 2020
Covid-19 Lockdown in Italy Brings Critical Promotion Season to a Standstill
At a time when Italy's agriculture sector was already reeling, the coronavirus lockdown has wiped out major spring events and promotional activities.
Nov. 19, 2019
Europe Allocates €200M to Promote Agri-food Products
More than half of the budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potentials, such as Canada, China, Japan, Korea, Mexico and the United States.
Sep. 10, 2019
Deoleo Campaign Features a Taste Test by Indian Grandmothers
While the women were quick to comment on the lack of salt and use of spices, none noticed olive oil had replaced fats traditionally used in Indian cuisines.
Aug. 12, 2019
Corto Olive and Gemsa Reach Settlement in Trademark Dispute
Gemsa Enterprises agreed to stop using packaging materials that Corto Olive claims infringed its 51-49 trademark, but stopped short of admitting fault.
Jan. 10, 2019
Will 'Oleoturismo' in Jaén Be the Next Big Thing?
Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.
Oct. 16, 2018
A New 'Greek Mark' for Olives and Olive Oil
Seven companies in Greece that produce table olives and extra virgin and virgin olive oil were the first in the country to display a "Greek Mark" on their labeling, part of a project to distinguish Greek products in foreign markets.
Sep. 25, 2018
UC Davis Event to Focus on Premium Olive Oil
The event will feature speakers from different parts of the industry in order to give producers an idea of where this part of the sector has come from and where it is heading.
Aug. 29, 2018
Deoleo Steadfast on Strategy as Profits Fall Further
A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.
Jul. 31, 2018
Greek Trade Group Proposes National Strategy for Olive Oil
The National Interbranch Olive Oil Association unveiled a strategy to create a stable environment and boost exports.
Jul. 25, 2018
Corto Olive Sues Rival Gemsa for Alleged Trademark Infringement
Corto filed a lawsuit today against Gemsa Enterprises, LLC for what Corto called a "flagrant commodity knock-off" of its 51-49 brand of blended oil.
Jul. 23, 2018
Spanish Olive Oils Kicks Off Promotional Campaign in New York
Under the slogan “Let’s Make A Tastier World,” the campaign will focus on the gastronomic and health benefits of olive oil.
Jul. 19, 2018
Deoleo Fights Back Against 'Fake News'
The world's largest olive oil company has gone on the offensive against click-bait headlines.
Jul. 5, 2018
Production, Exports and Quality Main Issues for South American Producers
Representatives of the South American olive sector and government allies discussed the future of the sector, including the potential for an Olive Coordination Board for the Americas.
Jun. 14, 2018
Four-Year Project to Establish Foundation for Galician Olive Oil Sector
By 2021 Galicia expects to complete a four-year R&D project that seeks to establish solid foundations for a Galician olive oil industry based on indigenous olive varieties.