olive oil marketing / page 2

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Jun. 6, 2018

Thessaloniki Conference Examines New Strategies for Greek Table Olive Sector

A meeting on the Greek table olive industry offered new strategies for the sector and revealed a mostly unknown and resilient cultivar with unique qualities.

Jun. 6, 2018

Spanish Agencies Renew Pact to Conquer Indian, UK Markets for Table Olives

As part of a far-reaching agro-economic plan, the Andalusian government renews its commitment to furthering the interests of its olive farmers in both established and emerging international markets.

Apr. 9, 2018

Bertolli Inks Deal with Celebrity Chef Laura Vitale

The leading olive oil brand partnered with the popular chef to promote olive oil, healthy food and a laid-back Italian lifestyle.

Jan. 12, 2017

EU Rules in Favor of Sovena in Trademark Battle

Rival companies Sovena and Mueliva fought to claim ownership of similar brands.

Dec. 5, 2016

Spain Takes Aim at N. America's Rising Demand Despite Trump Win

The Spanish olive oil sector is determined to conquer the North American market and new business opportunities despite the anxious economic climate cast by the election of Donald Trump.

Oct. 27, 2016

New York Win Opens Doors for Sicilian Producer

Bono USA's Salvatore Russo-Tiesi said his NYIOOC awards have opened his business to new horizons, while "skipping a full step in the selling process."

Oct. 17, 2016

Early Entries Pour in as NYIOOC Adds Even More Value to Winning

The fifth edition of the world's largest and most prestigious olive oil competition will feature an expanded suite of tools designed to make it easier for buyers of all types to obtain the winning brands.

Sep. 12, 2016

Olive Council Invites Proposals for 'World Olive Day'

The International Olive Council is proposing grants for the financing of activities and events aimed at celebrating 'World Olive Day' in member countries.

Aug. 15, 2016

Social Status, Fashion Drive Consumer Food Choices

As food has become a symbol of social status, it has allowed marketers to attract customers as what was merely functional is now also fashionable.

Jun. 30, 2016

A New Way for Retailers and Restaurants to Stock the World's Best Olive Oils

The Best Olive Oils Marketplace, the e-commerce platform for award-winning extra virgin olive oils, is now open to wholesale buyers.

May. 12, 2016

Marketplace for World's Best Extra Virgin Olive Oils Nears Launch

A new "Buy Now" button will soon appear beside the winning brands on bestoliveoils.org, the annual guide to the best olive oils in the world.

Apr. 14, 2016

The World's Best Olive Oils, Delivered

The New York International Olive Oil Competition announced the coming launch of the Best Olive Oils Marketplace, where you can buy this year's award-winning extra virgin olive oils.

Mar. 29, 2016

'Best Olive Oils Marketplace' Opens to U.S. Vendors

With just a few clicks, consumers and retail buyers will now be able to order NYIOOC award-winners directly from U.S. merchants who stock them

Feb. 29, 2016

The Art of Olive Oil: Greek Package Designs Draw from Deep Cultural Roots

Greek olive oil producers and their designers are presenting innovative brands and packages inspired by a rich cultural heritage.

Dec. 22, 2015

Silvio Muccino Ad Promotes Italian Foods in U.S.

A commercial directed by Muccino is part of the largest campaign ever to promote Italian-made foods in the world's largest market.

Dec. 22, 2015

More Obstacles for New PDOs and PGIs in Italy

Despite the difficulties, Italian growers and producers still consider protected origin designations a good way to protect and safeguard their products.

Dec. 2, 2015

Taiwan and U.K. Delegations Tour Italian Olive Oil Centers

Buyers and journalists are in Italy with the hope of expanding trade in olive oils from Tuscany, Campania and Lombardy.

Sep. 30, 2015

Deoleo Partners with Ecuadorian Firm to Bottle and Distribute Carbonell Lines

Spanish olive oil giant and makers of Carbonell, Deoleo, spoke with Olive Oil Times about expanding its presence in Latin America as part of an agreement with La Fabril, a leading Ecuadorian company.

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