olive oil marketing / page 2

Feb. 27, 2017

Google Recommends Olive Oil as Butter Substitute to 40M Oscars Viewers

When most mentions of olive oil these days tend to be on the negative side, the Google spot rests the brand's stellar credibility behind one uncomplicated truth: you can use olive oil instead of butter for cooking.

Jan. 12, 2017

EU Rules in Favor of Sovena in Trademark Battle

Rival companies Sovena and Mueliva fought to claim ownership of similar brands.

Dec. 5, 2016

Spain Takes Aim at N. America's Rising Demand Despite Trump Win

The Spanish olive oil sector is determined to conquer the North American market and new business opportunities despite the anxious economic climate cast by the election of Donald Trump.

May. 12, 2016

Marketplace for World's Best Extra Virgin Olive Oils Nears Launch

A new "Buy Now" button will soon appear beside the winning brands on bestoliveoils.com, the annual guide to the best olive oils in the world.

Apr. 14, 2016

The World's Best Olive Oils, Delivered

The New York International Olive Oil Competition announced the coming launch of the Best Olive Oils Marketplace, where you can buy this year's award-winning extra virgin olive oils.

Mar. 29, 2016

'Best Olive Oils Marketplace' Opens to U.S. Vendors

With just a few clicks, consumers and retail buyers will now be able to order NYIOOC award-winners directly from U.S. merchants who stock them

Feb. 29, 2016

The Art of Olive Oil: Greek Package Designs Draw from Deep Cultural Roots

Greek olive oil producers and their designers are presenting innovative brands and packages inspired by a rich cultural heritage.

Dec. 22, 2015

Silvio Muccino Ad Promotes Italian Foods in U.S.

A commercial directed by Muccino is part of the largest campaign ever to promote Italian-made foods in the world's largest market.

Dec. 22, 2015

More Obstacles for New PDOs and PGIs in Italy

Despite the difficulties, Italian growers and producers still consider protected origin designations a good way to protect and safeguard their products.

Dec. 2, 2015

Taiwan and U.K. Delegations Tour Italian Olive Oil Centers

Buyers and journalists are in Italy with the hope of expanding trade in olive oils from Tuscany, Campania and Lombardy.

Sep. 30, 2015

Deoleo Partners with Ecuadorian Firm to Bottle and Distribute Carbonell Lines

Spanish olive oil giant and makers of Carbonell, Deoleo, spoke with Olive Oil Times about expanding its presence in Latin America as part of an agreement with La Fabril, a leading Ecuadorian company.

Sep. 25, 2015

Olive Oil Third Among Most-Searched Items on Popular Shopping App

The results demonstrate the popularity of olive oil as a staple shopping item for consumers around the world.

Aug. 25, 2015

Evo3 Supports Reforestation Projects in Africa

Stratis Camatsos focuses on high-quality extra virgin organic olive oil production and environmental projects with his new brand, evo3.

Jul. 20, 2015

Nadal Serves in Campaign for Spanish Olives

The celebrated tennis star Rafael Nadal will be the face of a new campaign to promote Spanish olives around the world.

Jun. 10, 2015

'Believe in Olive Oil' Campaign to Launch in Japan

The IOC campaign aims to promote olive oil and its health benefits while introducing new flavors for use in traditional Japanese cuisine.

Jun. 3, 2015

EVOO Awards Stir Competitive Spirit in Greece

Despite the bleak economic outlook for Greece these days, the future looks bright for producers who strive for quality.

May. 26, 2015

Slow Food Launches First Olive Oil 'Presidium'

Slow Food has launched the first "presidium" to promote the environmental, health and economic value of Italian extra virgin olive oil.

May. 26, 2015

From France, an Olive Oil with Yuzu

Mauro Colagreco and Karim Djekhar have developed an olive oil made with yuzu fruit.

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