olive oil marketing / page 2
Jan. 9, 2023
Olive Council Launches Campaign in Australia
The promotional campaign began with a formal presentation in Sydney. It aims to raise consumer awareness and pave the way for a possible future entry of Australia into the IOC.
Oct. 17, 2022
Olive Oil Aisles Result in Superior Supermarket Sales
Grouping all the olive oils in a single aisle and providing information about them resulted in an 18-percent increase in sales. Extra virgin olive oil sales rose 13 percent.
Sep. 27, 2022
Meet the Montenegrin Producer Who Once Charmed a Royal Couple
An extra virgin olive oil made from the olives of a millenary tree gifted in a hand-crafted olive wood container delighted the Queen Consort-to-be and her husband.
Sep. 19, 2022 Business
In Spain, Olive Oil Sales Rise with Margins Along Production Chain
Sep. 6, 2022 Business
Bulk Exports from Greece Help Fuel the Italian Olive Oil Industry
Aug. 10, 2022 World
Oct. 5, 2021 Producer Profiles
Award-Winning Farm in Croatia Grows Its Brand in The Austrian Market
May. 20, 2021 World
Decorated Olive Oil Bottles to Be Auctioned as Crypto Assets
Feb. 6, 2021
Dr. Gundry’s Olive Oil: Controversial Pitchman Peddles a Dose of Deception
A video advertisement for polyphenol-rich olive oil features a Beverly Hills doctor making questionable claims.
Oct. 1, 2020
Demand for Extra Virgin Drives Olive Oil Sales in Spain
While demand for extra virgin rose, the appetite in Spain for the lower grades has dried up.
Oct. 1, 2020
Portugal Invests in Exports, Promotes Mediterranean Diet
Portugal’s Ministry of Agriculture has announced Terra Futura, a wide ranging plan to promote sustainability while boosting the country’s agricultural production and exports.
Aug. 25, 2020
Cretan Producers Unite to Sell Olive Oils Under New Trade Association
The new bloc will promote Cretan olive oil under a common identity with the goals of achieving commercial recognition outside of Greece and gaining a larger market share.
Jul. 16, 2020
Olive Oil World Tour Campaign Relaunches in Spain
From July through September, thousands of passengers boarding the high-speed ferry, Cecilia Payne, will be reminded of Spain's olive oil sector.
May. 28, 2020
Olive Oil in Packaged Foods Influences Consumers More than Other Fats, Study Shows
Olive oil came out tops in every country for being perceived as a healthy oil in packaged foods.
Mar. 11, 2020
Covid-19 Lockdown in Italy Brings Critical Promotion Season to a Standstill
At a time when Italy's agriculture sector was already reeling, the coronavirus lockdown has wiped out major spring events and promotional activities.
Nov. 19, 2019
Europe Allocates €200M to Promote Agri-food Products
More than half of the budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potentials, such as Canada, China, Japan, Korea, Mexico and the United States.
Sep. 10, 2019
Deoleo Campaign Features a Taste Test by Indian Grandmothers
While the women were quick to comment on the lack of salt and use of spices, none noticed olive oil had replaced fats traditionally used in Indian cuisines.
Aug. 12, 2019
Corto Olive and Gemsa Reach Settlement in Trademark Dispute
Gemsa Enterprises agreed to stop using packaging materials that Corto Olive claims infringed its 51-49 trademark, but stopped short of admitting fault.
Jan. 10, 2019
Will 'Oleoturismo' in Jaén Be the Next Big Thing?
Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.
Oct. 16, 2018
A New 'Greek Mark' for Olives and Olive Oil
Seven companies in Greece that produce table olives and extra virgin and virgin olive oil were the first in the country to display a "Greek Mark" on their labeling, part of a project to distinguish Greek products in foreign markets.
Sep. 25, 2018
UC Davis Event to Focus on Premium Olive Oil
The event will feature speakers from different parts of the industry in order to give producers an idea of where this part of the sector has come from and where it is heading.
Aug. 29, 2018
Deoleo Steadfast on Strategy as Profits Fall Further
A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.
Jul. 31, 2018
Greek Trade Group Proposes National Strategy for Olive Oil
The National Interbranch Olive Oil Association unveiled a strategy to create a stable environment and boost exports.