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olive oil marketing / page 2

A vibrant market stall displaying a variety of fruits and vegetables, including greens, tomatoes, and grapes. - Olive Oil Times
Business

Sep. 19, 2022

In Spain, Olive Oil Sales Rise with Margins Along Production Chain

Olive oil sales were 28 percent higher in August 2022 than the previous year. Prices are also rising at origin for producers.

Woman with long blonde hair sorting green and black olives in a processing facility. - Olive Oil Times
Business

Sep. 6, 2022

Bulk Exports from Greece Help Fuel the Italian Olive Oil Industry

Exporters would earn more with branded products, however, entering the Italian market requires resources beyond the reach of many small Greek producers.

Woman sorting green and black olives in a processing facility with machinery in the background. - Olive Oil Times
World

Aug. 10, 2022

First-Time Winners Reflect on World Competition Victories

Producers from around the world said their NYIOOC awards were lifting sales and customer trust.

A man and a woman kneeling beside a light brown puppy in a garden setting. - Olive Oil Times
Woman in a yellow shirt picking olives from an olive tree with a smile on her face. - Olive Oil Times
A man with white hair and glasses speaking, wearing a dark suit and patterned tie. - Olive Oil Times
Shelves displaying various bottles of oils and condiments in a store. - Olive Oil Times
A tractor plowing soil in an olive grove with a person observing nearby. - Olive Oil Times
Olive trees growing in a plantation on the hills of Crete with a view of the sea in the background. - Olive Oil Times
News Briefs

Aug. 25, 2020

Cretan Producers Unite to Sell Olive Oils Under New Trade Association

The new bloc will promote Cretan olive oil under a common identity with the goals of achieving commercial recognition outside of Greece and gaining a larger market share.

Two men speaking during a press conference in front of a Balearia ferry with promotional graphics. - Olive Oil Times
News Briefs

Jul. 16, 2020

Olive Oil World Tour Campaign Relaunches in Spain

From July through September, thousands of passengers boarding the high-speed ferry, Cecilia Payne, will be reminded of Spain's olive oil sector.

Nutrition facts label with details on calories, fat, sodium, and carbohydrates next to a blue pen. - Olive Oil Times
News Briefs

May. 28, 2020

Olive Oil in Packaged Foods Influences Consumers More than Other Fats, Study Shows

Olive oil came out tops in every country for being perceived as a healthy oil in packaged foods.

Black and white image of a narrow cobblestone street with buildings and pedestrians. - Olive Oil Times
Fairs, Competitions

Mar. 11, 2020

Covid-19 Lockdown in Italy Brings Critical Promotion Season to a Standstill

At a time when Italy's agriculture sector was already reeling, the coronavirus lockdown has wiped out major spring events and promotional activities.

European Union flag with twelve stars on a blue background, waving in the wind. - Olive Oil Times
News Briefs

Nov. 19, 2019

Europe Allocates €200M to Promote Agri-food Products

More than half of the budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potentials, such as Canada, China, Japan, Korea, Mexico and the United States.

Person holding a green Figaro brand olive oil container with a tree illustration on the label. - Olive Oil Times
World

Sep. 10, 2019

Deoleo Campaign Features a Taste Test by Indian Grandmothers

While the women were quick to comment on the lack of salt and use of spices, none noticed olive oil had replaced fats traditionally used in Indian cuisines.

Two boxes of 51-49 extra virgin olive oil with distinct designs and labeling. - Olive Oil Times
News Briefs

Aug. 12, 2019

Corto Olive and Gemsa Reach Settlement in Trademark Dispute

Gemsa Enterprises agreed to stop using packaging materials that Corto Olive claims infringed its 51-49 trademark, but stopped short of admitting fault.

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Woman holding a glass of green liquid while tasting olive oil at an event with two other women in the background. - Olive Oil Times
World

Jan. 10, 2019

Will 'Oleoturismo' in Jaén Be the Next Big Thing?

Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.

A basket filled with green and brown olives next to a bottle of olive oil on a table. - Olive Oil Times
Business

Oct. 16, 2018

A New 'Greek Mark' for Olives and Olive Oil

Seven companies in Greece that produce table olives and extra virgin and virgin olive oil were the first in the country to display a "Greek Mark" on their labeling, part of a project to distinguish Greek products in foreign markets.

Modern building featuring a combination of glass and orange exterior elements with a landscaped area in front. - Olive Oil Times
Trade Events

Sep. 25, 2018

UC Davis Event to Focus on Premium Olive Oil

The event will feature speakers from different parts of the industry in order to give producers an idea of where this part of the sector has come from and where it is heading.

Row of Bertolli olive oil bottles in various types including Classico and Extra Light. - Olive Oil Times
Business

Aug. 29, 2018

Deoleo Steadfast on Strategy as Profits Fall Further

A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.

A trailer loaded with burlap bags being pulled on a dirt road surrounded by greenery. - Olive Oil Times
Europe

Jul. 31, 2018

Greek Trade Group Proposes National Strategy for Olive Oil

The National Interbranch Olive Oil Association unveiled a strategy to create a stable environment and boost exports.

Two boxes of 51-49 extra virgin olive oil with distinct designs and labeling. - Olive Oil Times
N. America

Jul. 25, 2018

Corto Olive Sues Rival Gemsa for Alleged Trademark Infringement

Corto filed a lawsuit today against Gemsa Enterprises, LLC for what Corto called a "flagrant commodity knock-off" of its 51-49 brand of blended oil.

Chef in a white uniform mixing ingredients in a bowl at an outdoor event with a backdrop. - Olive Oil Times
Business

Jul. 23, 2018

Spanish Olive Oils Kicks Off Promotional Campaign in New York

Under the slogan “Let’s Make A Tastier World,” the campaign will focus on the gastronomic and health benefits of olive oil.

Three bottles of Bertolli Extra Virgin Olive Oil and Olive Oil Spray with distinct labels and designs. - Olive Oil Times
Business

Jul. 19, 2018

Deoleo Fights Back Against 'Fake News'

The world's largest olive oil company has gone on the offensive against click-bait headlines.

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