olive oil marketing / page 3
May. 28, 2020
Olive Oil in Packaged Foods Influences Consumers More than Other Fats, Study Shows
Olive oil came out tops in every country for being perceived as a healthy oil in packaged foods.
Mar. 11, 2020
Covid-19 Lockdown in Italy Brings Critical Promotion Season to a Standstill
At a time when Italy's agriculture sector was already reeling, the coronavirus lockdown has wiped out major spring events and promotional activities.
Nov. 19, 2019
Europe Allocates €200M to Promote Agri-food Products
More than half of the budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potentials, such as Canada, China, Japan, Korea, Mexico and the United States.
Sep. 10, 2019 World
Deoleo Campaign Features a Taste Test by Indian Grandmothers
Aug. 12, 2019 News Briefs
Jan. 10, 2019 World
Oct. 16, 2018 Business
Sep. 25, 2018 Trade Events
Aug. 29, 2018
Deoleo Steadfast on Strategy as Profits Fall Further
A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.
Jul. 31, 2018
Greek Trade Group Proposes National Strategy for Olive Oil
The National Interbranch Olive Oil Association unveiled a strategy to create a stable environment and boost exports.
Jul. 25, 2018
Corto Olive Sues Rival Gemsa for Alleged Trademark Infringement
Corto filed a lawsuit today against Gemsa Enterprises, LLC for what Corto called a "flagrant commodity knock-off" of its 51-49 brand of blended oil.
Jul. 23, 2018
Spanish Olive Oils Kicks Off Promotional Campaign in New York
Under the slogan “Let’s Make A Tastier World,” the campaign will focus on the gastronomic and health benefits of olive oil.
Jul. 19, 2018
Deoleo Fights Back Against 'Fake News'
The world's largest olive oil company has gone on the offensive against click-bait headlines.
Jul. 5, 2018
Production, Exports and Quality Main Issues for South American Producers
Representatives of the South American olive sector and government allies discussed the future of the sector, including the potential for an Olive Coordination Board for the Americas.
Jun. 14, 2018
Four-Year Project to Establish Foundation for Galician Olive Oil Sector
By 2021 Galicia expects to complete a four-year R&D project that seeks to establish solid foundations for a Galician olive oil industry based on indigenous olive varieties.
Jun. 6, 2018
Thessaloniki Conference Examines New Strategies for Greek Table Olive Sector
A meeting on the Greek table olive industry offered new strategies for the sector and revealed a mostly unknown and resilient cultivar with unique qualities.
Jun. 6, 2018
Spanish Agencies Renew Pact to Conquer Indian, UK Markets for Table Olives
As part of a far-reaching agro-economic plan, the Andalusian government renews its commitment to furthering the interests of its olive farmers in both established and emerging international markets.
Apr. 9, 2018
Bertolli Inks Deal with Celebrity Chef Laura Vitale
The leading olive oil brand partnered with the popular chef to promote olive oil, healthy food and a laid-back Italian lifestyle.
Jan. 22, 2018
Simplifying Science is the Goal of New U.S. Marketing Campaign
At a California conference, the International Olive Council laid out its plan to translate the wealth of proven health benefits to growing consumer consumption.
May. 11, 2017
Private Label, Price Hikes Drive Sales in Europe
Despite challenging economic conditions and poor harvests, sales of European olive oil continue to rise with the increasing popularity of private label products.
Mar. 21, 2017
Farmer Fights Homophobia with Olive Oil Brand
Mark Dyer launched The Gay Farmer brand of organic EVOO in 2008 after a friend jokingly asked him, "What are you calling yourself, the bloody gay farmer?"
Mar. 1, 2017
Chanel Taps Bosana Olives from Sardinia for New 'Youth Serum'
The French brand Chanel has chosen ingredients from the Blue Zones of the world to formulate a new serum with antioxidant and rejuvenating attributes, including coffee from Costa Rica, mastic from Greece, and olives from Sardinia.
Feb. 27, 2017
Google Recommends Olive Oil as Butter Substitute to 40M Oscars Viewers
When most mentions of olive oil these days tend to be on the negative side, the Google spot rests the brand's stellar credibility behind one uncomplicated truth: you can use olive oil instead of butter for cooking.