olive oil marketing / page 4

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Mar. 29, 2016

'Best Olive Oils Marketplace' Opens to U.S. Vendors

With just a few clicks, consumers and retail buyers will now be able to order NYIOOC award-winners directly from U.S. merchants who stock them

Feb. 29, 2016

The Art of Olive Oil: Greek Package Designs Draw from Deep Cultural Roots

Greek olive oil producers and their designers are presenting innovative brands and packages inspired by a rich cultural heritage.

Dec. 22, 2015

Silvio Muccino Ad Promotes Italian Foods in U.S.

A commercial directed by Muccino is part of the largest campaign ever to promote Italian-made foods in the world's largest market.

Jul. 20, 2015

Nadal Serves in Campaign for Spanish Olives

The celebrated tennis star Rafael Nadal will be the face of a new campaign to promote Spanish olives around the world.

Jun. 10, 2015

'Believe in Olive Oil' Campaign to Launch in Japan

The IOC campaign aims to promote olive oil and its health benefits while introducing new flavors for use in traditional Japanese cuisine.

Jun. 3, 2015

EVOO Awards Stir Competitive Spirit in Greece

Despite the bleak economic outlook for Greece these days, the future looks bright for producers who strive for quality.

May. 26, 2015

Slow Food Launches First Olive Oil 'Presidium'

Slow Food has launched the first "presidium" to promote the environmental, health and economic value of Italian extra virgin olive oil.

May. 26, 2015

From France, an Olive Oil with Yuzu

Mauro Colagreco and Karim Djekhar have developed an olive oil made with yuzu fruit.

May. 14, 2015

4th 'Extrascape' to Focus on Innovation

The fourth Extrascape competition and conference will focus on innovative tools and strategies to promote the culture of extra virgin olive oil.

Dec. 16, 2014

A Plan to 'Relaunch' Umbrian EVOO

Umbrian officials presented a project to expand efforts to promote local olive oil during a meeting attended by stakeholders.

Oct. 30, 2014

Corn Oil Lowers Cholesterol: We Can All Go Home

Mazola corn oil reduces cholesterol. Time to pack it all up and finally take up golf like I've wanted to do.

Oct. 8, 2014

Catching Up with Bill Sanders

The self-proclaimed olive oil evangelist who used to pitch Tunisian olive oil now hits the road for his own growing brand.

Oct. 1, 2014

Mastro Receives Dieline Nod

A new package design for Mastro extra virgin olive oil was featured on design blog The Dieline.

Aug. 11, 2014

EU Funding to Boost Consumer Confidence in Olive Oil Quality

Increasing consumer and market confidence in olive oil quality is one of the desired impacts of a proposed fund.

Aug. 2, 2014

Spanish Promotional Campaign Makes Progress

A campaign by Spain's Interprofesional del Aceite de Oliva Español celebrated a successful first year.

Jul. 16, 2014

The Case of the Disappearing Greek Olive Oils

Getting your label on the shelf is not where your job ends but where it begins.

Jul. 1, 2014

Olive Oil Needs A Pitchman

At the Fancy Food Show in New York, the International Olive Council wasted yet another opportunity to do something that mattered.

Jun. 24, 2014

How Expert Advice is Helping Catalonia’s Olive Oil Sector

IRTA olive oil expert Agustí Romero shares practical examples of helping improve olive oil marketing and quality.

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