olive oil marketing / page 4
Jun. 14, 2018
Four-Year Project to Establish Foundation for Galician Olive Oil Sector
By 2021 Galicia expects to complete a four-year R&D project that seeks to establish solid foundations for a Galician olive oil industry based on indigenous olive varieties.
Jun. 6, 2018
Thessaloniki Conference Examines New Strategies for Greek Table Olive Sector
A meeting on the Greek table olive industry offered new strategies for the sector and revealed a mostly unknown and resilient cultivar with unique qualities.
Jun. 6, 2018
Spanish Agencies Renew Pact to Conquer Indian, UK Markets for Table Olives
As part of a far-reaching agro-economic plan, the Andalusian government renews its commitment to furthering the interests of its olive farmers in both established and emerging international markets.
Apr. 9, 2018 Business
Jan. 22, 2018 Trade Events
Simplifying Science is the Goal of New U.S. Marketing Campaign
May. 11, 2017 Business
Mar. 21, 2017 World
Mar. 1, 2017 World
Chanel Taps Bosana Olives from Sardinia for New 'Youth Serum'
Feb. 27, 2017
Google Recommends Olive Oil as Butter Substitute to 40M Oscars Viewers
When most mentions of olive oil these days tend to be on the negative side, the Google spot rests the brand's stellar credibility behind one uncomplicated truth: you can use olive oil instead of butter for cooking.
Jan. 12, 2017
EU Rules in Favor of Sovena in Trademark Battle
Rival companies Sovena and Mueliva fought to claim ownership of similar brands.
Dec. 5, 2016
Spain Takes Aim at N. America's Rising Demand Despite Trump Win
The Spanish olive oil sector is determined to conquer the North American market and new business opportunities despite the anxious economic climate cast by the election of Donald Trump.
Oct. 27, 2016
New York Win Opens Doors for Sicilian Producer
Bono USA's Salvatore Russo-Tiesi said his NYIOOC awards have opened his business to new horizons, while "skipping a full step in the selling process."
Oct. 17, 2016
Early Entries Pour in as NYIOOC Adds Even More Value to Winning
The fifth edition of the world's largest and most prestigious olive oil competition will feature an expanded suite of tools designed to make it easier for buyers of all types to obtain the winning brands.
Sep. 12, 2016
Olive Council Invites Proposals for 'World Olive Day'
The International Olive Council is proposing grants for the financing of activities and events aimed at celebrating 'World Olive Day' in member countries.
Aug. 15, 2016
Social Status, Fashion Drive Consumer Food Choices
As food has become a symbol of social status, it has allowed marketers to attract customers as what was merely functional is now also fashionable.
Jun. 30, 2016
A New Way for Retailers and Restaurants to Stock the World's Best Olive Oils
The Best Olive Oils Marketplace, the e-commerce platform for award-winning extra virgin olive oils, is now open to wholesale buyers.
May. 12, 2016
Marketplace for World's Best Extra Virgin Olive Oils Nears Launch
A new "Buy Now" button will soon appear beside the winning brands on bestoliveoils.org, the annual guide to the best olive oils in the world.
Apr. 14, 2016
The World's Best Olive Oils, Delivered
The New York International Olive Oil Competition announced the coming launch of the Best Olive Oils Marketplace, where you can buy this year's award-winning extra virgin olive oils.
Mar. 29, 2016
'Best Olive Oils Marketplace' Opens to U.S. Vendors
With just a few clicks, consumers and retail buyers will now be able to order NYIOOC award-winners directly from U.S. merchants who stock them
Feb. 29, 2016
The Art of Olive Oil: Greek Package Designs Draw from Deep Cultural Roots
Greek olive oil producers and their designers are presenting innovative brands and packages inspired by a rich cultural heritage.
Dec. 22, 2015
Silvio Muccino Ad Promotes Italian Foods in U.S.
A commercial directed by Muccino is part of the largest campaign ever to promote Italian-made foods in the world's largest market.
Dec. 22, 2015
More Obstacles for New PDOs and PGIs in Italy
Despite the difficulties, Italian growers and producers still consider protected origin designations a good way to protect and safeguard their products.
Dec. 2, 2015
Taiwan and U.K. Delegations Tour Italian Olive Oil Centers
Buyers and journalists are in Italy with the hope of expanding trade in olive oils from Tuscany, Campania and Lombardy.