olive oil marketing / page 4
Aug. 29, 2018
Deoleo Steadfast on Strategy as Profits Fall Further
A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.
Jul. 31, 2018
Greek Trade Group Proposes National Strategy for Olive Oil
The National Interbranch Olive Oil Association unveiled a strategy to create a stable environment and boost exports.
Jul. 25, 2018
Corto Olive Sues Rival Gemsa for Alleged Trademark Infringement
Corto filed a lawsuit today against Gemsa Enterprises, LLC for what Corto called a "flagrant commodity knock-off" of its 51-49 brand of blended oil.
Jul. 23, 2018 Business
Spanish Olive Oils Kicks Off Promotional Campaign in New York
Jul. 19, 2018 Business
Jul. 5, 2018 Business
Production, Exports and Quality Main Issues for South American Producers
Jun. 14, 2018 Business
Four-Year Project to Establish Foundation for Galician Olive Oil Sector
Jun. 6, 2018 Business
Thessaloniki Conference Examines New Strategies for Greek Table Olive Sector
Jun. 6, 2018
Spanish Agencies Renew Pact to Conquer Indian, UK Markets for Table Olives
As part of a far-reaching agro-economic plan, the Andalusian government renews its commitment to furthering the interests of its olive farmers in both established and emerging international markets.
Apr. 9, 2018
Bertolli Inks Deal with Celebrity Chef Laura Vitale
The leading olive oil brand partnered with the popular chef to promote olive oil, healthy food and a laid-back Italian lifestyle.
Jan. 22, 2018
Simplifying Science is the Goal of New U.S. Marketing Campaign
At a California conference, the International Olive Council laid out its plan to translate the wealth of proven health benefits to growing consumer consumption.
May. 11, 2017
Private Label, Price Hikes Drive Sales in Europe
Despite challenging economic conditions and poor harvests, sales of European olive oil continue to rise with the increasing popularity of private label products.
Mar. 21, 2017
Farmer Fights Homophobia with Olive Oil Brand
Mark Dyer launched The Gay Farmer brand of organic EVOO in 2008 after a friend jokingly asked him, "What are you calling yourself, the bloody gay farmer?"
Mar. 1, 2017
Chanel Taps Bosana Olives from Sardinia for New 'Youth Serum'
The French brand Chanel has chosen ingredients from the Blue Zones of the world to formulate a new serum with antioxidant and rejuvenating attributes, including coffee from Costa Rica, mastic from Greece, and olives from Sardinia.
Feb. 27, 2017
Google Recommends Olive Oil as Butter Substitute to 40M Oscars Viewers
When most mentions of olive oil these days tend to be on the negative side, the Google spot rests the brand's stellar credibility behind one uncomplicated truth: you can use olive oil instead of butter for cooking.
Jan. 12, 2017
EU Rules in Favor of Sovena in Trademark Battle
Rival companies Sovena and Mueliva fought to claim ownership of similar brands.
Dec. 5, 2016
Spain Takes Aim at N. America's Rising Demand Despite Trump Win
The Spanish olive oil sector is determined to conquer the North American market and new business opportunities despite the anxious economic climate cast by the election of Donald Trump.
Oct. 27, 2016
New York Win Opens Doors for Sicilian Producer
Bono USA's Salvatore Russo-Tiesi said his NYIOOC awards have opened his business to new horizons, while "skipping a full step in the selling process."
Oct. 17, 2016
Early Entries Pour in as NYIOOC Adds Even More Value to Winning
The fifth edition of the world's largest and most prestigious olive oil competition will feature an expanded suite of tools designed to make it easier for buyers of all types to obtain the winning brands.
Sep. 12, 2016
Olive Council Invites Proposals for 'World Olive Day'
The International Olive Council is proposing grants for the financing of activities and events aimed at celebrating 'World Olive Day' in member countries.
Aug. 15, 2016
Social Status, Fashion Drive Consumer Food Choices
As food has become a symbol of social status, it has allowed marketers to attract customers as what was merely functional is now also fashionable.
Jun. 30, 2016
A New Way for Retailers and Restaurants to Stock the World's Best Olive Oils
The Best Olive Oils Marketplace, the e-commerce platform for award-winning extra virgin olive oils, is now open to wholesale buyers.
May. 12, 2016
Marketplace for World's Best Extra Virgin Olive Oils Nears Launch
A new "Buy Now" button will soon appear beside the winning brands on bestoliveoils.org, the annual guide to the best olive oils in the world.