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The article discusses the differences in topics related to olive oil on Twitter compared to Olive Oil Times, highlighting immediate meal applications on Twitter and more general topics in the publication. The author suggests exploring tools like Twitter StreamGraphs from Neoformix to analyze virtual discussions on specific topics like olive oil.
You might say we have too much time on our hands, but we were playing around with a tool called Twitter StreamGraphs from Neoformix to see what people were thinking about when their Twitter updates contained the words “olive oil.”
It struck us how different the words were than those most mentioned in Olive Oil Times, which we found in our analytics: virgin, extra, California, times, health, Davis, cook, Australia, council, new, produce, business, review, Mediterranean, producer, diet, world.
In contrast, those who mentioned olive oil on Twitter in the past few hours were clearly discussing its immediate application in their meal: butter, bread, salt, garlic, tomato, beef, lemon, pepper, pasta.
The conclusion we drew from the thirty minutes spent on this fascinating study? Time for lunch.
Seriously, there’s something to be said (and we’re just the ones to say it) for taking a peak at the virtual stream of consciousness around our favorite topic.
Click on the images to see the graphs, or generate a new one HERE.
As if that weren’t enough we checked out the other Neoformix tools to delve deeply (or, maybe not so deeply) into the minds of those who included the 8 characters olive oil among their carefully chosen 140.