olive oil marketing / page 9
Oct. 8, 2014
The self-proclaimed olive oil evangelist who used to pitch Tunisian olive oil now hits the road for his own growing brand.
Oct. 1, 2014
A new package design for Mastro extra virgin olive oil was featured on design blog The Dieline.
Aug. 11, 2014
EU Funding to Boost Consumer Confidence in Olive Oil Quality
Increasing consumer and market confidence in olive oil quality is one of the desired impacts of a proposed fund.
Aug. 2, 2014 Europe
Jul. 16, 2014 Europe
Jul. 1, 2014 World
Jun. 24, 2014 Production
Jun. 23, 2014 Europe
Olive Oil Giant Deoleo on the ‘Crucial but Cruel’ U.S. Market
Jun. 13, 2014
Seed Oil Blend Spearheads Deoleo’s Health Pitch
A seed oil blend soon to launch in the United States under the Carbonell name is part of Deoleo’s new generation of products.
May. 30, 2014
Council Seeks Input on Olive Oil Definitions and Test Methods
Under a new system designed to boost transparency, the IOC has begun circulating proposals on new or revised methods of analysis, parameters or limits.
May. 29, 2014
Czechs Pay the Most for Olive Oil, EU Survey Shows
The average retail price of a liter of extra virgin olive oil ranged widely in a survey of 19 European countries.
May. 29, 2014
Hard Line Proposed on Flavored Olive Oil Labeling
The days of flavored olive oils being labeled ‘extra virgin olive oil’ could be numbered in International Olive Council member countries.
May. 8, 2014
More Grim Figures For Global Olive Oil Trade
Olive oil imports are down about nine percent on last year in seven major markets outside Europe according to the International Olive Council.
May. 5, 2014
Why Deoleo Chose 'Tetra Prisma' Packaging for its Koipe Brand
Deoleo’s Koipe brand will be the latest to offer an olive oil product in a Tetra Prisma® pack, already popular for milk and fruit juices.
Apr. 16, 2014
Thousands Visit Alimentaria’s Olive Oil Bar
More than 140,000 people visited Alimentaria in Barcelona, and organizers say many of them visited the olive oil tasting bar.
Apr. 10, 2014
Call to Action at NYIOOC: Educate
Attendees heard from impassioned presenters who urged them to recognize education as a cornerstone for success in the olive oil industry.
Apr. 9, 2014
NYIOOC Conference Opens with Barjol, Ravetti
The NYIOOC seminars began today, with speakers addressing a full house at The International Culinary Center.
Apr. 9, 2014
Olive Oil Brands Encouraged to Connect With Consumers in Innovative Ways
In front of a sold-out audience, speakers emphasized the power of engagement, storytelling and creating connections.
Mar. 25, 2014
New Heart-Health Push from Carbonell
Deoleo has a new health pitch in Spain with a spot for its Carbonell brand olive oil that highlights cholesterol control.
Mar. 20, 2014
Greek Olive Oil Producers Struggle in China
Greek olive oil producers and distributors are finding that their products have not been an easy sell in China.
Mar. 3, 2014
Blended Oils 'Bad for Transparency'
Critics say products offering a mix of olive oil and other vegetable oils risk undermining quality and transparency in the olive oil sector.
Feb. 18, 2014
U.S. FDA Warns Company Over Olive Oil-Related Claims
A recent FDA warning letter is a sobering reminder for dietary supplement companies to be careful about their product claims.
Feb. 3, 2014
World's Largest Olive Oil Company Reports Drop in Sales
Sales by the world's largest olive oil producer fell to €809 million last year - down from nearly €829 million in 2012.