olive oil marketing / page 9

Jun. 24, 2014

How Expert Advice is Helping Catalonia’s Olive Oil Sector

IRTA olive oil expert Agustí Romero shares practical examples of helping improve olive oil marketing and quality.

Jun. 23, 2014

Olive Oil Giant Deoleo on the ‘Crucial but Cruel’ U.S. Market

"The U.S. market is ready to buy more olive oil, it’s just a matter of knowing how to achieve this," the company said in its annual report.

Jun. 13, 2014

Seed Oil Blend Spearheads Deoleo’s Health Pitch

A seed oil blend soon to launch in the United States under the Carbonell name is part of Deoleo’s new generation of products.

Apr. 16, 2014

Thousands Visit Alimentaria’s Olive Oil Bar

More than 140,000 people visited Alimentaria in Barcelona, and organizers say many of them visited the olive oil tasting bar.

Apr. 10, 2014

Call to Action at NYIOOC: Educate

Attendees heard from impassioned presenters who urged them to recognize education as a cornerstone for success in the olive oil industry.

Apr. 9, 2014

NYIOOC Conference Opens with Barjol, Ravetti

The NYIOOC seminars began today, with speakers addressing a full house at The International Culinary Center.

Apr. 9, 2014

Olive Oil Brands Encouraged to Connect With Consumers in Innovative Ways

In front of a sold-out audience, speakers emphasized the power of engagement, storytelling and creating connections.

Mar. 25, 2014

New Heart-Health Push from Carbonell

Deoleo has a new health pitch in Spain with a spot for its Carbonell brand olive oil that highlights cholesterol control.

Mar. 20, 2014

Greek Olive Oil Producers Struggle in China

Greek olive oil producers and distributors are finding that their products have not been an easy sell in China.

Mar. 3, 2014

Blended Oils 'Bad for Transparency'

Critics say products offering a mix of olive oil and other vegetable oils risk undermining quality and transparency in the olive oil sector.

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Feb. 18, 2014

U.S. FDA Warns Company Over Olive Oil-Related Claims

A recent FDA warning letter is a sobering reminder for dietary supplement companies to be careful about their product claims.

Feb. 3, 2014

World's Largest Olive Oil Company Reports Drop in Sales

Sales by the world's largest olive oil producer fell to €809 million last year - down from nearly €829 million in 2012.

Dec. 30, 2013

Modesty and Mastery Inspire New Siurana DOP Image

They used to say their olive oil was “the best oil in the world” - and they still do - but Catalonia’s Siurana DOP has a new slogan.

Oct. 15, 2013

Olive Oil Promotional Campaign Launches in Brazil

“It goes with everything that’s good” is the slogan behind a new campaign to teach Brazilians about the health benefits and culinary versatility of olive oil and table olives.

Oct. 10, 2013

What an Olive Oil Brand Needs to 'Make it Big' in the U.S.

Maria Reyes, category manager for one of the largest distributors, says it takes time, and money to break into the U.S. mass market.

Oct. 8, 2013

Spanish Olive Oil Exploring Other Worlds

Its world-wide renown is on the increase and, in recent years, in emerging markets such as China and Brazil it has become far stronger.

Oct. 1, 2013

An Interview with David Marcos Merchán

"The major chefs might understand about textures, combinations, presentations, but the real protagonists of our table are the farmers."

Oct. 1, 2013

Finding Success Exporting Greek Olive Oil

Oliver Frick focuses on Germany. "I believe there is a nice connection, and Germans continue to appreciate Greek extra-virgin olive oil.”

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