olive oil marketing / page 9

Oct. 10, 2013

What an Olive Oil Brand Needs to 'Make it Big' in the U.S.

Maria Reyes, category manager for one of the largest distributors, says it takes time, and money to break into the U.S. mass market.

Oct. 8, 2013

Spanish Olive Oil Exploring Other Worlds

Its world-wide renown is on the increase and, in recent years, in emerging markets such as China and Brazil it has become far stronger.

Oct. 1, 2013

An Interview with David Marcos Merchán

"The major chefs might understand about textures, combinations, presentations, but the real protagonists of our table are the farmers."

Apr. 4, 2013

Orobailén Named 'Spain’s Best Olive Oil Mill'

A promotional project uniting Catalonia, Valencia and Aragon is among those recently awarded prizes for spreading the culture of olive oil.

Mar. 31, 2013

Deoleo and Hojiblanca Cleared to Form Global Olive Oil Giant

Deoleo, which already controls three of the world’s top four olive oil labels, will be allowed to acquire the huge Hojiblanca cooperative.

Jan. 30, 2013

Nudo to Marks and Spencer: Find Your Own Tree

Olive oil maker Nudo says the British retailer Marks and Spencer stole his tree design. You decide.

Jan. 27, 2013

Olive Extract Jeans Said to Moisturize Legs

Wrangler is generating buzz in Europe with women’s jeans infused with olive extract.

Jan. 22, 2013

Record Attendance, Sales at Les Garrigues Exhibition

Organizers say 60,000 liters of extra virgin olive oil were sold at a popular fair held in Les Borges Blanques over the weekend.

Jan. 7, 2013

Single Servings Win Innovation Awards

The expanding range of single servings of olive oil was evident at the SIAL international food fair in Paris.

Dec. 7, 2012

Pop-up Olive Grove in Sydney

Australian Masterchef contestant Justine Schofield took to the stove to cook up a Spanish style feast for the people of Sydney.

Dec. 1, 2012

Argentina Declares Olive Oil a ‘National Food’

A new initiative will promote domestic marketing, production and consumption of olive oil in Argentina, where for every four liters of oil produced, just one is consumed at home.

Nov. 19, 2012

Valencian Company Wins Contract to Promote Olive Oil in Brazil

The campaign in Brazil, the world’s fifth most populous country, will be run by Grupo AGR Comunicación.

Nov. 12, 2012

Dalmia Cites India's Growing Demand for Olive Oil

India’s olive oil imports might rise by 45 percent, but it's still an incredibly small amount for one and a quarter billion people.

Nov. 7, 2012

Experts Share Key Trends in Olive Oil Retail

Consumer insights in key markets were shared by experts at the Terra Creta olive oil conference in Crete.

Oct. 19, 2012

EU Olive Oil Promotion Policies 'Unfair'

EU promotional mechanisms are encouraging unfair competition between member states, according to the Extra Virgin Olive Oil Consortium.

Oct. 18, 2012

Pitching Olive Oil a Little at a Time

Some companies are proposing olive oil in small doses in a bid to attract those who might otherwise not try it at all.

Oct. 17, 2012

Hojiblanca Goes After Tough Iranian Market

Despite high entrance fees and strict bureaucratic regulations, the Hojiblanca group is stepping up promotional efforts in Iran.

Oct. 14, 2012

Calls for Europe to Promote Olive Oil in General

The need for more generic promotion of olive oil was among issues discussed at the European Commission’s group on olives and olive oil.