olive oil marketing / page 10

Apr. 9, 2013

Spanish Olive Oil Gets New Look

Spanish olive oil has updated its image with a new logo it hopes will help reinforce its role as the sector‘s world leader.

Apr. 4, 2013

Orobailén Named 'Spain’s Best Olive Oil Mill'

A promotional project uniting Catalonia, Valencia and Aragon is among those recently awarded prizes for spreading the culture of olive oil.

Mar. 31, 2013

Deoleo and Hojiblanca Cleared to Form Global Olive Oil Giant

Deoleo, which already controls three of the world’s top four olive oil labels, will be allowed to acquire the huge Hojiblanca cooperative.

Dec. 1, 2012

Argentina Declares Olive Oil a ‘National Food’

A new initiative will promote domestic marketing, production and consumption of olive oil in Argentina, where for every four liters of oil produced, just one is consumed at home.

Nov. 19, 2012

Valencian Company Wins Contract to Promote Olive Oil in Brazil

The campaign in Brazil, the world’s fifth most populous country, will be run by Grupo AGR Comunicación.

Nov. 12, 2012

Dalmia Cites India's Growing Demand for Olive Oil

India’s olive oil imports might rise by 45 percent, but it's still an incredibly small amount for one and a quarter billion people.

Nov. 7, 2012

Experts Share Key Trends in Olive Oil Retail

Consumer insights in key markets were shared by experts at the Terra Creta olive oil conference in Crete.

Oct. 19, 2012

EU Olive Oil Promotion Policies 'Unfair'

EU promotional mechanisms are encouraging unfair competition between member states, according to the Extra Virgin Olive Oil Consortium.

Oct. 18, 2012

Pitching Olive Oil a Little at a Time

Some companies are proposing olive oil in small doses in a bid to attract those who might otherwise not try it at all.

Oct. 17, 2012

Hojiblanca Goes After Tough Iranian Market

Despite high entrance fees and strict bureaucratic regulations, the Hojiblanca group is stepping up promotional efforts in Iran.

Oct. 14, 2012

Calls for Europe to Promote Olive Oil in General

The need for more generic promotion of olive oil was among issues discussed at the European Commission’s group on olives and olive oil.

Oct. 14, 2012

In Argentina, a Push to Make Olive Oil a 'National Food'

A proposed campaign aims to boost domestic sales, stimulate production and change the perception of olive oil among Argentine consumers.

Oct. 14, 2012

Madrid Restaurants Promote Local EVOOs

Fifty restaurants in Madrid are offering dishes featuring extra virgin olive oils from the region to increase awareness of the products.

Sep. 28, 2012

Italy’s Nicola Pantaleo Buys Stake in Indian Olive Oil Company

The deal gives the Italian olive oil producer a 27 percent stake in India's leading distributor, Dalmia Continental.

Sep. 26, 2012

Eurozone in Crisis, Olive Oil Marketers Shift Targets

At a time when purchasing power of Europeans is shrinking. Olive oil producers here will need to do more than just brand-building.

Sep. 17, 2012

Looking to Sell Olive Oil in Japan? Use Small Bottles

Sell your oil in small bottles and stress the health benefits. Those are among tips from Spain’s Institute of Foreign Trade (ICEX) for companies seeking a slice of the world’s third biggest economy.

Sep. 16, 2012

As Russia Joins WTO, Better Prospects for European Olive Oil

With Russia joining the World Trade Organization, circumstances will be more favorable for European Union olive oil exporters.

Sep. 11, 2012

Indian Olive Oil Market Forecast Released

A new report titled “Indian Olive Oil Market Forecast to 2017” provides information and insights for olive oil producers and exporters.