olive oil marketing / page 10
Jun. 24, 2014
How Expert Advice is Helping Catalonia’s Olive Oil Sector
IRTA olive oil expert Agustí Romero shares practical examples of helping improve olive oil marketing and quality.
Jun. 23, 2014
Olive Oil Giant Deoleo on the ‘Crucial but Cruel’ U.S. Market
"The U.S. market is ready to buy more olive oil, it’s just a matter of knowing how to achieve this," the company said in its annual report.
Jun. 13, 2014
Seed Oil Blend Spearheads Deoleo’s Health Pitch
A seed oil blend soon to launch in the United States under the Carbonell name is part of Deoleo’s new generation of products.
May. 30, 2014 Grades
Council Seeks Input on Olive Oil Definitions and Test Methods
May. 29, 2014 World
May. 29, 2014 Business
May. 8, 2014 Business
May. 5, 2014 Production
Why Deoleo Chose 'Tetra Prisma' Packaging for its Koipe Brand
Apr. 16, 2014
Thousands Visit Alimentaria’s Olive Oil Bar
More than 140,000 people visited Alimentaria in Barcelona, and organizers say many of them visited the olive oil tasting bar.
Apr. 10, 2014
Call to Action at NYIOOC: Educate
Attendees heard from impassioned presenters who urged them to recognize education as a cornerstone for success in the olive oil industry.
Apr. 9, 2014
NYIOOC Conference Opens with Barjol, Ravetti
The NYIOOC seminars began today, with speakers addressing a full house at The International Culinary Center.
Apr. 9, 2014
Olive Oil Brands Encouraged to Connect With Consumers in Innovative Ways
In front of a sold-out audience, speakers emphasized the power of engagement, storytelling and creating connections.
Mar. 25, 2014
New Heart-Health Push from Carbonell
Deoleo has a new health pitch in Spain with a spot for its Carbonell brand olive oil that highlights cholesterol control.
Mar. 20, 2014
Greek Olive Oil Producers Struggle in China
Greek olive oil producers and distributors are finding that their products have not been an easy sell in China.
Mar. 3, 2014
Blended Oils 'Bad for Transparency'
Critics say products offering a mix of olive oil and other vegetable oils risk undermining quality and transparency in the olive oil sector.
Feb. 18, 2014
U.S. FDA Warns Company Over Olive Oil-Related Claims
A recent FDA warning letter is a sobering reminder for dietary supplement companies to be careful about their product claims.
Feb. 3, 2014
World's Largest Olive Oil Company Reports Drop in Sales
Sales by the world's largest olive oil producer fell to €809 million last year - down from nearly €829 million in 2012.
Dec. 30, 2013
Modesty and Mastery Inspire New Siurana DOP Image
They used to say their olive oil was “the best oil in the world” - and they still do - but Catalonia’s Siurana DOP has a new slogan.
Oct. 15, 2013
Olive Oil Promotional Campaign Launches in Brazil
“It goes with everything that’s good” is the slogan behind a new campaign to teach Brazilians about the health benefits and culinary versatility of olive oil and table olives.
Oct. 10, 2013
What an Olive Oil Brand Needs to 'Make it Big' in the U.S.
Maria Reyes, category manager for one of the largest distributors, says it takes time, and money to break into the U.S. mass market.
Oct. 1, 2013
Finding Success Exporting Greek Olive Oil
Oliver Frick focuses on Germany. "I believe there is a nice connection, and Germans continue to appreciate Greek extra-virgin olive oil.”
Jul. 12, 2013
Olive Council Calls 'Add Some Life' Campaign a Success
The International Olive Council credited a $1.7 million promotion campaign with immediately boosting North American olive oil imports.
Jun. 3, 2013
Madrid Seeks the 'Perfect' Olive Oil
The Spanish capital has carried out tastings in shopping centers throughout the city to determine what locals consider to be best characteristics of extra virgin olive oil , all in a bid to create a new ‘super’ oil.