olive oil marketing / page 10
Jun. 13, 2014
Seed Oil Blend Spearheads Deoleo’s Health Pitch
A seed oil blend soon to launch in the United States under the Carbonell name is part of Deoleo’s new generation of products.
May. 30, 2014
Council Seeks Input on Olive Oil Definitions and Test Methods
Under a new system designed to boost transparency, the IOC has begun circulating proposals on new or revised methods of analysis, parameters or limits.
May. 29, 2014
Czechs Pay the Most for Olive Oil, EU Survey Shows
The average retail price of a liter of extra virgin olive oil ranged widely in a survey of 19 European countries.
May. 29, 2014 Business
May. 8, 2014 Business
May. 5, 2014 Production
Why Deoleo Chose 'Tetra Prisma' Packaging for its Koipe Brand
Apr. 16, 2014 Trade Events
Apr. 10, 2014 Trade Events
Apr. 9, 2014
NYIOOC Conference Opens with Barjol, Ravetti
The NYIOOC seminars began today, with speakers addressing a full house at The International Culinary Center.
Apr. 9, 2014
Olive Oil Brands Encouraged to Connect With Consumers in Innovative Ways
In front of a sold-out audience, speakers emphasized the power of engagement, storytelling and creating connections.
Mar. 25, 2014
New Heart-Health Push from Carbonell
Deoleo has a new health pitch in Spain with a spot for its Carbonell brand olive oil that highlights cholesterol control.
Mar. 20, 2014
Greek Olive Oil Producers Struggle in China
Greek olive oil producers and distributors are finding that their products have not been an easy sell in China.
Mar. 3, 2014
Blended Oils 'Bad for Transparency'
Critics say products offering a mix of olive oil and other vegetable oils risk undermining quality and transparency in the olive oil sector.
Feb. 18, 2014
U.S. FDA Warns Company Over Olive Oil-Related Claims
A recent FDA warning letter is a sobering reminder for dietary supplement companies to be careful about their product claims.
Feb. 3, 2014
World's Largest Olive Oil Company Reports Drop in Sales
Sales by the world's largest olive oil producer fell to €809 million last year - down from nearly €829 million in 2012.
Dec. 30, 2013
Modesty and Mastery Inspire New Siurana DOP Image
They used to say their olive oil was “the best oil in the world” - and they still do - but Catalonia’s Siurana DOP has a new slogan.
Oct. 15, 2013
Olive Oil Promotional Campaign Launches in Brazil
“It goes with everything that’s good” is the slogan behind a new campaign to teach Brazilians about the health benefits and culinary versatility of olive oil and table olives.
Oct. 10, 2013
What an Olive Oil Brand Needs to 'Make it Big' in the U.S.
Maria Reyes, category manager for one of the largest distributors, says it takes time, and money to break into the U.S. mass market.
Oct. 1, 2013
Finding Success Exporting Greek Olive Oil
Oliver Frick focuses on Germany. "I believe there is a nice connection, and Germans continue to appreciate Greek extra-virgin olive oil.”
Jul. 12, 2013
Olive Council Calls 'Add Some Life' Campaign a Success
The International Olive Council credited a $1.7 million promotion campaign with immediately boosting North American olive oil imports.
Jun. 3, 2013
Madrid Seeks the 'Perfect' Olive Oil
The Spanish capital has carried out tastings in shopping centers throughout the city to determine what locals consider to be best characteristics of extra virgin olive oil , all in a bid to create a new ‘super’ oil.
Apr. 29, 2013
Deoleo Reports Tough Time for Global Olive Oil Sales
Deoleo, the world’s biggest olive oil company, says American consumers helped offset a fall in sales in mature markets.
Apr. 9, 2013
Spanish Olive Oil Gets New Look
Spanish olive oil has updated its image with a new logo it hopes will help reinforce its role as the sector‘s world leader.