olive oil marketing / page 11


Dec. 1, 2012

Argentina Declares Olive Oil a ‘National Food’

A new initiative will promote domestic marketing, production and consumption of olive oil in Argentina, where for every four liters of oil produced, just one is consumed at home.

Nov. 19, 2012

Valencian Company Wins Contract to Promote Olive Oil in Brazil

The campaign in Brazil, the world’s fifth most populous country, will be run by Grupo AGR Comunicación.

Nov. 12, 2012

Dalmia Cites India's Growing Demand for Olive Oil

India’s olive oil imports might rise by 45 percent, but it's still an incredibly small amount for one and a quarter billion people.

Oct. 14, 2012

In Argentina, a Push to Make Olive Oil a 'National Food'

A proposed campaign aims to boost domestic sales, stimulate production and change the perception of olive oil among Argentine consumers.

Oct. 14, 2012

Madrid Restaurants Promote Local EVOOs

Fifty restaurants in Madrid are offering dishes featuring extra virgin olive oils from the region to increase awareness of the products.

Sep. 28, 2012

Italy’s Nicola Pantaleo Buys Stake in Indian Olive Oil Company

The deal gives the Italian olive oil producer a 27 percent stake in India's leading distributor, Dalmia Continental.

Sep. 26, 2012

Eurozone in Crisis, Olive Oil Marketers Shift Targets

At a time when purchasing power of Europeans is shrinking. Olive oil producers here will need to do more than just brand-building.

Sep. 17, 2012

Looking to Sell Olive Oil in Japan? Use Small Bottles

Sell your oil in small bottles and stress the health benefits. Those are among tips from Spain’s Institute of Foreign Trade (ICEX) for companies seeking a slice of the world’s third biggest economy.

Sep. 16, 2012

As Russia Joins WTO, Better Prospects for European Olive Oil

With Russia joining the World Trade Organization, circumstances will be more favorable for European Union olive oil exporters.

Sep. 11, 2012

Indian Olive Oil Market Forecast Released

A new report titled “Indian Olive Oil Market Forecast to 2017” provides information and insights for olive oil producers and exporters.

Sep. 5, 2012

Indian Government Gets Into the Olive Oil Business

An Indian government-owned edible oil brand plans to import olive oil from Italy and Spain for wide distribution at affordable prices in the Indian rural and urban markets.

Aug. 8, 2012

New Olive Oil Brands Find Space in Indian Edible Oils Market

Leading global and domestic olive oil brands are aiming for a larger slice of the edible oil market in India as demand, while still relatively small, shows promise.

Jun. 20, 2012

Todd English to Promote Chilean Olive Oil

The Chilean association Chile Oliva has formed a partnership with James Beard award-winning chef Todd English to promote Chilean oils around America.

Jun. 9, 2012

Olive Oil Decoy

Have olive oils become a major commercial decoy for the food industry?

Jun. 6, 2012

Spanish Table Olives Campaign Reaches 10 Countries

Spanish table olives will be promoted in ten countries during 2012, according to the Table Olive Interprofessional Organization (lnteraceituna).

May. 30, 2012

Hojiblanca Contest Winners Meet Singer, Taste Olive Oil

Hojiblanca and its "brand ambassador" singer David Bisbal, organized a tasting of extra virgin olive oil for the winners of a competition held on the company's Facebook page.

May. 22, 2012

Olive Council Seeks Bids for Promotional Work in Brazil, China

The IOC has called for tenders for the 2012/13 phases of its promotions in Brazil and China, both of which are to emphasize health benefits and quality.

May. 14, 2012

Olive Oil Leader Carbonell Signs Deal with Formula 1 Team HRT

Leading Spanish olive oil brand Carbonell has signed an agreement with Formula 1 team HRT in the past week. The deal makes Carbonell the first Spanish food brand to become part of Formula 1 racing.