olive oil marketing / page 11
Apr. 9, 2014
NYIOOC Conference Opens with Barjol, Ravetti
The NYIOOC seminars began today, with speakers addressing a full house at The International Culinary Center.
Apr. 9, 2014
Olive Oil Brands Encouraged to Connect With Consumers in Innovative Ways
In front of a sold-out audience, speakers emphasized the power of engagement, storytelling and creating connections.
Mar. 25, 2014
New Heart-Health Push from Carbonell
Deoleo has a new health pitch in Spain with a spot for its Carbonell brand olive oil that highlights cholesterol control.
Mar. 20, 2014 Asia
Mar. 3, 2014 Production
Feb. 18, 2014 Health
Feb. 3, 2014 Europe
Dec. 30, 2013 World
Oct. 15, 2013
Olive Oil Promotional Campaign Launches in Brazil
“It goes with everything that’s good” is the slogan behind a new campaign to teach Brazilians about the health benefits and culinary versatility of olive oil and table olives.
Oct. 10, 2013
What an Olive Oil Brand Needs to 'Make it Big' in the U.S.
Maria Reyes, category manager for one of the largest distributors, says it takes time, and money to break into the U.S. mass market.
Oct. 1, 2013
Finding Success Exporting Greek Olive Oil
Oliver Frick focuses on Germany. "I believe there is a nice connection, and Germans continue to appreciate Greek extra-virgin olive oil.”
Jul. 12, 2013
Olive Council Calls 'Add Some Life' Campaign a Success
The International Olive Council credited a $1.7 million promotion campaign with immediately boosting North American olive oil imports.
Jun. 3, 2013
Madrid Seeks the 'Perfect' Olive Oil
The Spanish capital has carried out tastings in shopping centers throughout the city to determine what locals consider to be best characteristics of extra virgin olive oil , all in a bid to create a new ‘super’ oil.
Apr. 29, 2013
Deoleo Reports Tough Time for Global Olive Oil Sales
Deoleo, the world’s biggest olive oil company, says American consumers helped offset a fall in sales in mature markets.
Apr. 9, 2013
Spanish Olive Oil Gets New Look
Spanish olive oil has updated its image with a new logo it hopes will help reinforce its role as the sector‘s world leader.
Apr. 4, 2013
Orobailén Named 'Spain’s Best Olive Oil Mill'
A promotional project uniting Catalonia, Valencia and Aragon is among those recently awarded prizes for spreading the culture of olive oil.
Mar. 31, 2013
Deoleo and Hojiblanca Cleared to Form Global Olive Oil Giant
Deoleo, which already controls three of the world’s top four olive oil labels, will be allowed to acquire the huge Hojiblanca cooperative.
Jan. 30, 2013
Nudo to Marks and Spencer: Find Your Own Tree
Olive oil maker Nudo says the British retailer Marks and Spencer stole his tree design. You decide.
Jan. 27, 2013
Olive Extract Jeans Said to Moisturize Legs
Wrangler is generating buzz in Europe with women’s jeans infused with olive extract.
Jan. 22, 2013
Record Attendance, Sales at Les Garrigues Exhibition
Organizers say 60,000 liters of extra virgin olive oil were sold at a popular fair held in Les Borges Blanques over the weekend.
Jan. 7, 2013
Single Servings Win Innovation Awards
The expanding range of single servings of olive oil was evident at the SIAL international food fair in Paris.
Dec. 7, 2012
Australian Masterchef contestant Justine Schofield took to the stove to cook up a Spanish style feast for the people of Sydney.
Dec. 1, 2012
Argentina Declares Olive Oil a ‘National Food’
A new initiative will promote domestic marketing, production and consumption of olive oil in Argentina, where for every four liters of oil produced, just one is consumed at home.