olive oil marketing / page 12
Feb. 3, 2014
World's Largest Olive Oil Company Reports Drop in Sales
Sales by the world's largest olive oil producer fell to €809 million last year - down from nearly €829 million in 2012.
Dec. 30, 2013
Modesty and Mastery Inspire New Siurana DOP Image
They used to say their olive oil was “the best oil in the world” - and they still do - but Catalonia’s Siurana DOP has a new slogan.
Oct. 15, 2013
Olive Oil Promotional Campaign Launches in Brazil
“It goes with everything that’s good” is the slogan behind a new campaign to teach Brazilians about the health benefits and culinary versatility of olive oil and table olives.
Oct. 10, 2013 Business
Oct. 1, 2013 Europe
Jul. 12, 2013 N. America
Jun. 3, 2013 Production
Apr. 29, 2013 Business
Apr. 9, 2013
Spanish Olive Oil Gets New Look
Spanish olive oil has updated its image with a new logo it hopes will help reinforce its role as the sector‘s world leader.
Apr. 4, 2013
Orobailén Named 'Spain’s Best Olive Oil Mill'
A promotional project uniting Catalonia, Valencia and Aragon is among those recently awarded prizes for spreading the culture of olive oil.
Mar. 31, 2013
Deoleo and Hojiblanca Cleared to Form Global Olive Oil Giant
Deoleo, which already controls three of the world’s top four olive oil labels, will be allowed to acquire the huge Hojiblanca cooperative.
Jan. 30, 2013
Nudo to Marks and Spencer: Find Your Own Tree
Olive oil maker Nudo says the British retailer Marks and Spencer stole his tree design. You decide.
Jan. 27, 2013
Olive Extract Jeans Said to Moisturize Legs
Wrangler is generating buzz in Europe with women’s jeans infused with olive extract.
Jan. 22, 2013
Record Attendance, Sales at Les Garrigues Exhibition
Organizers say 60,000 liters of extra virgin olive oil were sold at a popular fair held in Les Borges Blanques over the weekend.
Jan. 7, 2013
Single Servings Win Innovation Awards
The expanding range of single servings of olive oil was evident at the SIAL international food fair in Paris.
Dec. 7, 2012
Australian Masterchef contestant Justine Schofield took to the stove to cook up a Spanish style feast for the people of Sydney.
Dec. 1, 2012
Argentina Declares Olive Oil a ‘National Food’
A new initiative will promote domestic marketing, production and consumption of olive oil in Argentina, where for every four liters of oil produced, just one is consumed at home.
Nov. 19, 2012
Valencian Company Wins Contract to Promote Olive Oil in Brazil
The campaign in Brazil, the world’s fifth most populous country, will be run by Grupo AGR Comunicación.
Nov. 12, 2012
Dalmia Cites India's Growing Demand for Olive Oil
India’s olive oil imports might rise by 45 percent, but it's still an incredibly small amount for one and a quarter billion people.
Nov. 7, 2012
Experts Share Key Trends in Olive Oil Retail
Consumer insights in key markets were shared by experts at the Terra Creta olive oil conference in Crete.
Oct. 19, 2012
EU Olive Oil Promotion Policies 'Unfair'
EU promotional mechanisms are encouraging unfair competition between member states, according to the Extra Virgin Olive Oil Consortium.
Oct. 18, 2012
Pitching Olive Oil a Little at a Time
Some companies are proposing olive oil in small doses in a bid to attract those who might otherwise not try it at all.
Oct. 17, 2012
Hojiblanca Goes After Tough Iranian Market
Despite high entrance fees and strict bureaucratic regulations, the Hojiblanca group is stepping up promotional efforts in Iran.