olive oil marketing / page 14
Dec. 1, 2012
Argentina Declares Olive Oil a ‘National Food’
A new initiative will promote domestic marketing, production and consumption of olive oil in Argentina, where for every four liters of oil produced, just one is consumed at home.
Nov. 19, 2012
Valencian Company Wins Contract to Promote Olive Oil in Brazil
The campaign in Brazil, the world’s fifth most populous country, will be run by Grupo AGR Comunicación.
Nov. 12, 2012
Dalmia Cites India's Growing Demand for Olive Oil
India’s olive oil imports might rise by 45 percent, but it's still an incredibly small amount for one and a quarter billion people.
Nov. 7, 2012 Business
Oct. 19, 2012 Opinions
Oct. 18, 2012 World
Oct. 17, 2012 Africa / Middle East
Oct. 14, 2012 Europe
Oct. 14, 2012
In Argentina, a Push to Make Olive Oil a 'National Food'
A proposed campaign aims to boost domestic sales, stimulate production and change the perception of olive oil among Argentine consumers.
Oct. 14, 2012
Madrid Restaurants Promote Local Extra Virgin Olive Oils
Fifty restaurants in Madrid are offering dishes featuring extra virgin olive oils from the region to increase awareness of the products.
Sep. 28, 2012
Italy’s Nicola Pantaleo Buys Stake in Indian Olive Oil Company
The deal gives the Italian olive oil producer a 27 percent stake in India's leading distributor, Dalmia Continental.
Sep. 26, 2012
Eurozone in Crisis, Olive Oil Marketers Shift Targets
At a time when purchasing power of Europeans is shrinking. Olive oil producers here will need to do more than just brand-building.
Sep. 17, 2012
Looking to Sell Olive Oil in Japan? Use Small Bottles
Sell your oil in small bottles and stress the health benefits. Those are among tips from Spain’s Institute of Foreign Trade (ICEX) for companies seeking a slice of the world’s third biggest economy.
Sep. 16, 2012
As Russia Joins WTO, Better Prospects for European Olive Oil
With Russia joining the World Trade Organization, circumstances will be more favorable for European Union olive oil exporters.
Sep. 11, 2012
Indian Olive Oil Market Forecast Released
A new report titled “Indian Olive Oil Market Forecast to 2017” provides information and insights for olive oil producers and exporters.
Sep. 5, 2012
Indian Government Gets Into the Olive Oil Business
An Indian government-owned edible oil brand plans to import olive oil from Italy and Spain for wide distribution at affordable prices in the Indian rural and urban markets.
Aug. 8, 2012
New Olive Oil Brands Find Space in Indian Edible Oils Market
Leading global and domestic olive oil brands are aiming for a larger slice of the edible oil market in India as demand, while still relatively small, shows promise.
Jun. 20, 2012
Todd English to Promote Chilean Olive Oil
The Chilean association Chile Oliva has formed a partnership with James Beard award-winning chef Todd English to promote Chilean oils around America.
Jun. 6, 2012
Spanish Table Olives Campaign Reaches 10 Countries
Spanish table olives will be promoted in ten countries during 2012, according to the Table Olive Interprofessional Organization (lnteraceituna).
May. 30, 2012
Hojiblanca Contest Winners Meet Singer, Taste Olive Oil
Hojiblanca and its "brand ambassador" singer David Bisbal, organized a tasting of extra virgin olive oil for the winners of a competition held on the company's Facebook page.
May. 22, 2012
Olive Council Seeks Bids for Promotional Work in Brazil, China
The IOC has called for tenders for the 2012/13 phases of its promotions in Brazil and China, both of which are to emphasize health benefits and quality.
May. 14, 2012
Olive Oil Leader Carbonell Signs Deal with Formula 1 Team HRT
Leading Spanish olive oil brand Carbonell has signed an agreement with Formula 1 team HRT in the past week. The deal makes Carbonell the first Spanish food brand to become part of Formula 1 racing.
May. 9, 2012
Report: Spanish Consumers Know Very Little About Olive Oil
Spain is the leading global producer and olive oil is a symbol of its cultural identity, knowledge of it among spanish consumers is quite low.