olive oil marketing / page 14
Oct. 17, 2012
Hojiblanca Goes After Tough Iranian Market
Despite high entrance fees and strict bureaucratic regulations, the Hojiblanca group is stepping up promotional efforts in Iran.
Oct. 14, 2012
Calls for Europe to Promote Olive Oil in General
The need for more generic promotion of olive oil was among issues discussed at the European Commission’s group on olives and olive oil.
Oct. 14, 2012
In Argentina, a Push to Make Olive Oil a 'National Food'
A proposed campaign aims to boost domestic sales, stimulate production and change the perception of olive oil among Argentine consumers.
Oct. 14, 2012 World
Sep. 28, 2012 Asia
Italy’s Nicola Pantaleo Buys Stake in Indian Olive Oil Company
Sep. 26, 2012 Europe
Sep. 17, 2012 Asia
Sep. 16, 2012 Business
As Russia Joins WTO, Better Prospects for European Olive Oil
Sep. 11, 2012
Indian Olive Oil Market Forecast Released
A new report titled “Indian Olive Oil Market Forecast to 2017” provides information and insights for olive oil producers and exporters.
Sep. 5, 2012
Indian Government Gets Into the Olive Oil Business
An Indian government-owned edible oil brand plans to import olive oil from Italy and Spain for wide distribution at affordable prices in the Indian rural and urban markets.
Aug. 8, 2012
New Olive Oil Brands Find Space in Indian Edible Oils Market
Leading global and domestic olive oil brands are aiming for a larger slice of the edible oil market in India as demand, while still relatively small, shows promise.
Jun. 20, 2012
Todd English to Promote Chilean Olive Oil
The Chilean association Chile Oliva has formed a partnership with James Beard award-winning chef Todd English to promote Chilean oils around America.
Jun. 6, 2012
Spanish Table Olives Campaign Reaches 10 Countries
Spanish table olives will be promoted in ten countries during 2012, according to the Table Olive Interprofessional Organization (lnteraceituna).
May. 30, 2012
Hojiblanca Contest Winners Meet Singer, Taste Olive Oil
Hojiblanca and its "brand ambassador" singer David Bisbal, organized a tasting of extra virgin olive oil for the winners of a competition held on the company's Facebook page.
May. 22, 2012
Olive Council Seeks Bids for Promotional Work in Brazil, China
The IOC has called for tenders for the 2012/13 phases of its promotions in Brazil and China, both of which are to emphasize health benefits and quality.
May. 14, 2012
Olive Oil Leader Carbonell Signs Deal with Formula 1 Team HRT
Leading Spanish olive oil brand Carbonell has signed an agreement with Formula 1 team HRT in the past week. The deal makes Carbonell the first Spanish food brand to become part of Formula 1 racing.
May. 9, 2012
Report: Spanish Consumers Know Very Little About Olive Oil
Spain is the leading global producer and olive oil is a symbol of its cultural identity, knowledge of it among spanish consumers is quite low.
May. 3, 2012
Olive Oil Promotion Hits 1,500 Bakeries Around Spain
The Spanish Interprofessional organization of olive oil has recently commenced a campaign in 1,500 Spanish bakeries as part of the European program for promotion of olive oil.
Apr. 23, 2012
Despite budget cuts and the current poor financial climate, Spanish olive oil production in the Baena region of Córdoba has reached record-breaking levels with its last harvest.
Apr. 16, 2012
Conference Offers More Ideas for Greek Olive Oil Marketers
New marketing concepts were proposed for Greek olive oil producers at the 5th Greek Olive Oil Festival in Athens.
Apr. 12, 2012
Barjol Proposes an Olive Oil Campaign in Japan
Selling olive oil's nutritional and health benefits to the Japanese is the focus of a new campaign being developed by the International Olive Council.
Feb. 8, 2012
European Campaign Spots Air on Spanish TV
The television campaign for the European Programme for the Promotion of Olive Oil began yesterday in Spain under the slogan, "Olive Oil, the Heart of the Mediterranean Diet."