`Hojiblanca Contest Winners Meet Singer, Taste Olive Oil - Olive Oil Times

Hojiblanca Contest Winners Meet Singer, Taste Olive Oil

May. 30, 2012
Pandora Penamil Penafiel

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The major olive oil pro­ducer Hojiblanca and its brand ambas­sador” singer David Bisbal, orga­nized a tast­ing of extra vir­gin olive oil in a Hojiblanca lab­o­ra­tory in Antequera (Malaga) which was attended by the win­ners of a com­pe­ti­tion held by Hojiblanca on its Facebook page.

The five win­ners, who were from dif­fer­ent parts of Spain, vis­ited the facil­i­ties of Hojiblanca to expe­ri­ence the dif­fer­ent vari­eties of extra vir­gin olive oils sold and the pro­duc­tion process, from the selec­tion of dif­fer­ent types of olives to their clas­si­fi­ca­tion, analy­sis and tast­ing and through to the bot­tling stage.

The General Sales and Marketing Manager of Hojiblanca, Cesar Ruesgas, explained that through this new Facebook appli­ca­tion Hojiblanca can inter­act with its com­mu­nity, giv­ing their fans the oppor­tu­nity to share exclu­sive meet­ings with David Bisbal, and learn­ing about the Hojiblanca extra vir­gin olive oils.

Hojiblanca has an assort­ment of offi­cial pro­files on the major social net­works col­lect­ing over 16,000 fans on Facebook, 2,600 Twitter fol­low­ers, its own chan­nel on YouTube, pro­files on Instagram and Pinterest, where they share recipes and other infor­ma­tion.

Hojiblanca prod­ucts are sold in 60 coun­tries.

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