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olive oil marketing

News Briefs

Nov. 19, 2019

Europe Allocates €200M to Promote Agri-food Products

More than half of the budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potentials, such as Canada, China, Japan, Korea, Mexico and the United States.

Asia

Sep. 10, 2019

Deoleo Campaign Features a Taste Test by Indian Grandmothers

While the women were quick to comment on the lack of salt and use of spices, none noticed olive oil had replaced fats traditionally used in Indian cuisines.

N. America

Aug. 12, 2019

Corto Olive and Gemsa Reach Settlement in Trademark Dispute

Gemsa Enterprises agreed to stop using packaging materials that Corto Olive claims infringed its 51-49 trademark, but stopped short of admitting fault.

All

Business

Jan. 10, 2019

Will 'Oleoturismo' in Jaén Be the Next Big Thing?

Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.

Business

Oct. 16, 2018

A New 'Greek Mark' for Olives and Olive Oil

Seven companies in Greece that produce table olives and extra virgin and virgin olive oil were the first in the country to display a "Greek Mark" on their labeling, part of a project to distinguish Greek products in foreign markets.

Business

Sep. 25, 2018

UC Davis Event to Focus on Premium Olive Oil

The event will feature speakers from different parts of the industry in order to give producers an idea of where this part of the sector has come from and where it is heading.

Aug. 29, 2018 Business

Deoleo Steadfast on Strategy as Profits Fall Further

Jul. 31, 2018 Europe

Greek Trade Group Proposes National Strategy for Olive Oil

Jul. 25, 2018 N. America

Corto Olive Sues Rival Gemsa for Alleged Trademark Infringement

Jul. 23, 2018 Business

Spanish Olive Oils Kicks Off Promotional Campaign in New York

Jul. 19, 2018 Business

Deoleo Fights Back Against 'Fake News'

Business

Jul. 5, 2018

Production, Exports and Quality Main Issues for South American Producers

Representatives of the South American olive sector and government allies discussed the future of the sector, including the potential for an Olive Coordination Board for the Americas.

Business

Jun. 14, 2018

Four-Year Project to Establish Foundation for Galician Olive Oil Sector

By 2021 Galicia expects to complete a four-year R&D project that seeks to establish solid foundations for a Galician olive oil industry based on indigenous olive varieties.

Business

Jun. 6, 2018

Thessaloniki Conference Examines New Strategies for Greek Table Olive Sector

A meeting on the Greek table olive industry offered new strategies for the sector and revealed a mostly unknown and resilient cultivar with unique qualities.

Europe

Jun. 6, 2018

Spanish Agencies Renew Pact to Conquer Indian, UK Markets for Table Olives

As part of a far-reaching agro-economic plan, the Andalusian government renews its commitment to furthering the interests of its olive farmers in both established and emerging international markets.

Business

Apr. 9, 2018

Bertolli Inks Deal with Celebrity Chef Laura Vitale

The leading olive oil brand partnered with the popular chef to promote olive oil, healthy food and a laid-back Italian lifestyle.

N. America

Jan. 22, 2018

Simplifying Science is the Goal of New U.S. Marketing Campaign

At a California conference, the International Olive Council laid out its plan to translate the wealth of proven health benefits to growing consumer consumption.

Business

May. 11, 2017

Private Label, Price Hikes Drive Sales in Europe

Despite challenging economic conditions and poor harvests, sales of European olive oil continue to rise with the increasing popularity of private label products.

Europe

Dec. 22, 2015

Silvio Muccino Ad Promotes Italian Foods in U.S.

A commercial directed by Muccino is part of the largest campaign ever to promote Italian-made foods in the world's largest market.

Europe

Dec. 22, 2015

More Obstacles for New PDOs and PGIs in Italy

Despite the difficulties, Italian growers and producers still consider protected origin designations a good way to protect and safeguard their products.

Europe

Dec. 2, 2015

Taiwan and U.K. Delegations Tour Italian Olive Oil Centers

Buyers and journalists are in Italy with the hope of expanding trade in olive oils from Tuscany, Campania and Lombardy.

S. America

Sep. 30, 2015

Deoleo Partners with Ecuadorian Firm to Bottle and Distribute Carbonell Lines

Spanish olive oil giant and makers of Carbonell, Deoleo, spoke with Olive Oil Times about expanding its presence in Latin America as part of an agreement with La Fabril, a leading Ecuadorian company.

World

Sep. 25, 2015

Olive Oil Third Among Most-Searched Items on Popular Shopping App

The results demonstrate the popularity of olive oil as a staple shopping item for consumers around the world.

Producer Profiles

Aug. 25, 2015

Evo3 Supports Reforestation Projects in Africa

Stratis Camatsos focuses on high-quality extra virgin organic olive oil production and environmental projects with his new brand, evo3.

Europe

Jul. 20, 2015

Nadal Serves in Campaign for Spanish Olives

The celebrated tennis star Rafael Nadal will be the face of a new campaign to promote Spanish olives around the world.

Asia

Jun. 10, 2015

'Believe in Olive Oil' Campaign to Launch in Japan

The IOC campaign aims to promote olive oil and its health benefits while introducing new flavors for use in traditional Japanese cuisine.