olive oil marketing

Deoleo Campaign Features a Taste Test by Indian Grandmothers

While the women were quick to comment on the lack of salt and use of spices, none noticed olive oil had replaced fats traditionally used in Indian cuisines.

Corto Olive and Gemsa Reach Settlement in Trademark Dispute

Gemsa Enterprises agreed to stop using packaging materials that Corto Olive claims infringed its 51-49 trademark, but stopped short of admitting fault.
Special Report

Will ‘Oleoturismo’ in Jaén Be the Next Big Thing?

Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.

A New ‘Greek Mark’ for Olives and Olive Oil

Seven companies in Greece that produce table olives and extra virgin and virgin olive oil were the first in the country to display a "Greek Mark" on their labeling, part of a project to distinguish Greek products in foreign markets.
Olive Oil Times Special

UC Davis Event to Focus on Premium Olive Oil

The event will feature speakers from different parts of the industry in order to give producers an idea of where this part of the sector has come from and where it is heading.

Deoleo Steadfast on Strategy as Profits Fall Further

A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.
Special Report

Greek Trade Group Proposes National Strategy for Olive Oil

The National Interbranch Olive Oil Association unveiled a strategy to create a stable environment and boost exports.

Corto Olive Sues Rival Gemsa for Alleged Trademark Infringement

Corto filed a lawsuit today against Gemsa Enterprises, LLC for what Corto called a "flagrant commodity knock-off" of its 51-49 brand of blended oil.