olive oil marketing

Europe Allocates €200M to Promote Agri-​food Products

More than half of the budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potentials, such as Canada, China, Japan, Korea, Mexico and the United States.

Deoleo Campaign Features a Taste Test by Indian Grandmothers

While the women were quick to comment on the lack of salt and use of spices, none noticed olive oil had replaced fats traditionally used in Indian cuisines.
Special Report

Corto Olive and Gemsa Reach Settlement in Trademark Dispute

Gemsa Enterprises agreed to stop using packaging materials that Corto Olive claims infringed its 51-49 trademark, but stopped short of admitting fault.

Will ‘Oleoturismo’ in Jaén Be the Next Big Thing?

Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.
Olive Oil Times Special

A New ‘Greek Mark’ for Olives and Olive Oil

Seven companies in Greece that produce table olives and extra virgin and virgin olive oil were the first in the country to display a "Greek Mark" on their labeling, part of a project to distinguish Greek products in foreign markets.

UC Davis Event to Focus on Premium Olive Oil

The event will feature speakers from different parts of the industry in order to give producers an idea of where this part of the sector has come from and where it is heading.
Special Report

Deoleo Steadfast on Strategy as Profits Fall Further

A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.

Greek Trade Group Proposes National Strategy for Olive Oil

The National Interbranch Olive Oil Association unveiled a strategy to create a stable environment and boost exports.