olive oil marketing
Apr. 1, 2026
Turkey Seeks Greater Returns From Olive Oil Expansion
Turkey has dramatically expanded olive oil production over the past two decades, but producers and exporters say stronger branding is now needed to capture more value in international markets.
Mar. 31, 2026
NYIOOC Unveils Marketplace for Fresh, Award-Winning Olive Oils
The new NYIOOC Marketplace at oliveoilshop.com features only current-year winners of the World Olive Oil Competition, sold by producers and authorized distributors in Europe, the United States and Canada.
Mar. 25, 2026
Croatian Producers Launch ‘Ultra Virgin’ Category for Top Dalmatian Olive Oils
Dalmatian olive growers have introduced a new “ultra virgin” classification aimed at distinguishing exceptional oils through stricter chemical, sensory and production standards than those required for extra virgin olive oil.
Jan. 28, 2026
How Olive Oil Importers Navigate the Turbulent but Lucrative U.S. Market
U.S. olive oil consumption is forecast to reach a record high in 2025/26, as demand continues to grow despite inflation, tariffs and weakening consumer confidence.
Jan. 14, 2026
Olive Oil Benefits as U.S. Food Brands Rethink Seed Oils
U.S. food companies are reformulating products to remove seed oils, with olive oil emerging as a favored alternative amid shifting consumer preferences.
Dec. 1, 2025
Slovenia Unveils 'Olive Oil Fountain'
A groundbreaking olive oil fountain has opened in Slovenian Istria, highlighting the country’s emphasis on quality, research and sustainable olive cultivation.
Nov. 21, 2025 News Briefs
Revisions Advance for U.S. Olive Oil Promotion Cooperative Plan
Oct. 1, 2025 Europe
Dec. 16, 2024 Business
Nov. 15, 2024 Business
May. 23, 2024 Business
Oct. 31, 2023
Trade Group Launches Digital Campaign to Promote Olive Oil in Australia
The Australian Olive Oil Association has teamed up with leading social media influencers to encourage consumers to use more olive oil.
Sep. 26, 2023
The Story Behind Starbucks Oleato
Starbucks shocked the world by putting olive oil in its coffees. Tommaso Asaro says it's just the beginning.
Aug. 10, 2023
Andalusian Producers Seek Deeper Trade Ties with Japan
Olive oil consumption has risen steadily in the world’s third-largest economy over the past 30 years, and Andalusian producers are seeking to grow their market share.
Jul. 13, 2023
A Rise in Sustainability Marketing in the Olive Oil Sector
Companies are investing more in sustainability marketing, and consumers are paying attention.
Jun. 27, 2023
How Awards Helped One Tunisian Producer Thrive in the Lucrative U.S. Market
The NYIOOC award-winning producer behind Massiva combines generations of olive oil production experience with adept marketing.
Jun. 5, 2023
Goya Spain GM Says the Global Olive Oil Sector Potential Lies with Young Consumers
Antonio Carrasco believes olive oil brands must define themselves through quality while communicating these values to young people.
Jun. 1, 2023
Deoleo Touts Sustainability in U.S. Campaign
The world’s largest olive oil producer is introducing new "sustainably sourced" extra virgin olive oil brands.
Oct. 1, 2020
Portugal Invests in Exports, Promotes Mediterranean Diet
Portugal’s Ministry of Agriculture has announced Terra Futura, a wide ranging plan to promote sustainability while boosting the country’s agricultural production and exports.
Aug. 25, 2020
Cretan Producers Unite to Sell Olive Oils Under New Trade Association
The new bloc will promote Cretan olive oil under a common identity with the goals of achieving commercial recognition outside of Greece and gaining a larger market share.
Jul. 16, 2020
Olive Oil World Tour Campaign Relaunches in Spain
From July through September, thousands of passengers boarding the high-speed ferry, Cecilia Payne, will be reminded of Spain's olive oil sector.
May. 28, 2020
Olive Oil in Packaged Foods Influences Consumers More than Other Fats, Study Shows
Olive oil came out tops in every country for being perceived as a healthy oil in packaged foods.
Mar. 11, 2020
Covid-19 Lockdown in Italy Brings Critical Promotion Season to a Standstill
At a time when Italy's agriculture sector was already reeling, the coronavirus lockdown has wiped out major spring events and promotional activities.
Nov. 19, 2019
Europe Allocates €200M to Promote Agri-food Products
More than half of the budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potentials, such as Canada, China, Japan, Korea, Mexico and the United States.
Sep. 10, 2019
Deoleo Campaign Features a Taste Test by Indian Grandmothers
While the women were quick to comment on the lack of salt and use of spices, none noticed olive oil had replaced fats traditionally used in Indian cuisines.
Aug. 12, 2019
Corto Olive and Gemsa Reach Settlement in Trademark Dispute
Gemsa Enterprises agreed to stop using packaging materials that Corto Olive claims infringed its 51-49 trademark, but stopped short of admitting fault.