olive oil marketing

Oct. 17, 2022

Olive Oil Aisles Result in Superior Supermarket Sales

Grouping all the olive oils in a single aisle and providing information about them resulted in an 18-percent increase in sales. Extra virgin olive oil sales rose 13 percent.

Sep. 27, 2022

Meet the Montenegrin Producer Who Once Charmed a Royal Couple

An extra virgin olive oil made from the olives of a millenary tree gifted in a hand-crafted olive wood container delighted the Queen Consort-to-be and her husband.

Sep. 19, 2022

In Spain, Olive Oil Sales Rise with Margins Along Production Chain

Olive oil sales were 28 percent higher in August 2022 than the previous year. Prices are also rising at origin for producers.

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Sep. 6, 2022

Bulk Exports from Greece Help Fuel the Italian Olive Oil Industry

Exporters would earn more with branded products, however, entering the Italian market requires resources beyond the reach of many small Greek producers.

Aug. 10, 2022

First-Time Winners Reflect on World Competition Victories

Producers from around the world said their NYIOOC awards were lifting sales and customer trust.

Oct. 5, 2021

Award-Winning Farm in Croatia Grows Its Brand in The Austrian Market

The producers behind Avistria use social media to find and grow relationships with clients in their native Austria from their farm in Croatia.

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Jul. 16, 2020

Olive Oil World Tour Campaign Relaunches in Spain

From July through September, thousands of passengers boarding the high-speed ferry, Cecilia Payne, will be reminded of Spain's olive oil sector.

May. 28, 2020

Olive Oil in Packaged Foods Influences Consumers More than Other Fats, Study Shows

Olive oil came out tops in every country for being perceived as a healthy oil in packaged foods.

Mar. 11, 2020

Covid-19 Lockdown in Italy Brings Critical Promotion Season to a Standstill

At a time when Italy's agriculture sector was already reeling, the coronavirus lockdown has wiped out major spring events and promotional activities.

Nov. 19, 2019

Europe Allocates €200M to Promote Agri-food Products

More than half of the budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potentials, such as Canada, China, Japan, Korea, Mexico and the United States.

Sep. 10, 2019

Deoleo Campaign Features a Taste Test by Indian Grandmothers

While the women were quick to comment on the lack of salt and use of spices, none noticed olive oil had replaced fats traditionally used in Indian cuisines.

Aug. 12, 2019

Corto Olive and Gemsa Reach Settlement in Trademark Dispute

Gemsa Enterprises agreed to stop using packaging materials that Corto Olive claims infringed its 51-49 trademark, but stopped short of admitting fault.

Jan. 10, 2019

Will 'Oleoturismo' in Jaén Be the Next Big Thing?

Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.

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Mar. 21, 2017

Farmer Fights Homophobia with Olive Oil Brand

Mark Dyer launched The Gay Farmer brand of organic EVOO in 2008 after a friend jokingly asked him, "What are you calling yourself, the bloody gay farmer?"

Mar. 1, 2017

Chanel Taps Bosana Olives from Sardinia for New 'Youth Serum'

The French brand Chanel has chosen ingredients from the Blue Zones of the world to formulate a new serum with antioxidant and rejuvenating attributes, including coffee from Costa Rica, mastic from Greece, and olives from Sardinia.

Feb. 27, 2017

Google Recommends Olive Oil as Butter Substitute to 40M Oscars Viewers

When most mentions of olive oil these days tend to be on the negative side, the Google spot rests the brand's stellar credibility behind one uncomplicated truth: you can use olive oil instead of butter for cooking.

Jan. 12, 2017

EU Rules in Favor of Sovena in Trademark Battle

Rival companies Sovena and Mueliva fought to claim ownership of similar brands.

Dec. 5, 2016

Spain Takes Aim at N. America's Rising Demand Despite Trump Win

The Spanish olive oil sector is determined to conquer the North American market and new business opportunities despite the anxious economic climate cast by the election of Donald Trump.

Oct. 27, 2016

New York Win Opens Doors for Sicilian Producer

Bono USA's Salvatore Russo-Tiesi said his NYIOOC awards have opened his business to new horizons, while "skipping a full step in the selling process."

Oct. 17, 2016

Early Entries Pour in as NYIOOC Adds Even More Value to Winning

The fifth edition of the world's largest and most prestigious olive oil competition will feature an expanded suite of tools designed to make it easier for buyers of all types to obtain the winning brands.

Sep. 12, 2016

Olive Council Invites Proposals for 'World Olive Day'

The International Olive Council is proposing grants for the financing of activities and events aimed at celebrating 'World Olive Day' in member countries.

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