olive oil marketing

Will ‘Oleoturismo’ in Jaén Be the Next Big Thing?

Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.

A New ‘Greek Mark’ for Olives and Olive Oil

Seven companies in Greece that produce table olives and extra virgin and virgin olive oil were the first in the country to display a "Greek Mark" on their labeling, part of a project to distinguish Greek products in foreign markets.
Special Report

UC Davis Event to Focus on Premium Olive Oil

The event will feature speakers from different parts of the industry in order to give producers an idea of where this part of the sector has come from and where it is heading.

Deoleo Steadfast on Strategy as Profits Fall Further

A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.
Olive Oil Times Special

Greek Trade Group Proposes National Strategy for Olive Oil

The National Interbranch Olive Oil Association unveiled a strategy to create a stable environment and boost exports.

Corto Olive Sues Rival Gemsa for Alleged Trademark Infringement

Corto filed a lawsuit today against Gemsa Enterprises, LLC for what Corto called a "flagrant commodity knock-off" of its 51-49 brand of blended oil.
Special Report

Spanish Olive Oils Kicks Off Promotional Campaign in New York

Under the slogan “Let’s Make A Tastier World,” the campaign will focus on the gastronomic and health benefits of olive oil.

Deoleo Fights Back Against ‘Fake News’

The world's largest olive oil company has gone on the offensive against click-bait headlines.