olive oil marketing
Feb. 6, 2021
Dr. Gundry’s Olive Oil: Controversial Pitchman Peddles a Dose of Deception
A YouTube video advertisement features a Beverly Hills doctor making questionable claims to sell his Moroccan olive oil for nearly $200 per liter.
Oct. 1, 2020
Demand for Extra Virgin Drives Olive Oil Sales in Spain
While demand for extra virgin rose, the appetite in Spain for the lower grades has dried up.
Oct. 1, 2020
Portugal Invests in Exports, Promotes Mediterranean Diet
Portugal’s Ministry of Agriculture has announced Terra Futura, a wide ranging plan to promote sustainability while boosting the country’s agricultural production and exports.
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Aug. 25, 2020
Cretan Producers Unite to Sell Olive Oils Under New Trade Association
The new bloc will promote Cretan olive oil under a common identity with the goals of achieving commercial recognition outside of Greece and gaining a larger market share.
Jul. 16, 2020
Olive Oil World Tour Campaign Relaunches in Spain
From July through September, thousands of passengers boarding the high-speed ferry, Cecilia Payne, will be reminded of Spain's olive oil sector.
May. 28, 2020
Olive Oil in Packaged Foods Influences Consumers More than Other Fats, Study Shows
Olive oil came out tops in every country for being perceived as a healthy oil in packaged foods.
Mar. 11, 2020 Business
Covid-19 Lockdown in Italy Brings Critical Promotion Season to a Standstill
Nov. 19, 2019 News Briefs
Sep. 10, 2019 Asia
Deoleo Campaign Features a Taste Test by Indian Grandmothers
Aug. 12, 2019 N. America
Jan. 10, 2019 Business
Oct. 16, 2018
A New 'Greek Mark' for Olives and Olive Oil
Seven companies in Greece that produce table olives and extra virgin and virgin olive oil were the first in the country to display a "Greek Mark" on their labeling, part of a project to distinguish Greek products in foreign markets.
Sep. 25, 2018
UC Davis Event to Focus on Premium Olive Oil
The event will feature speakers from different parts of the industry in order to give producers an idea of where this part of the sector has come from and where it is heading.
Aug. 29, 2018
Deoleo Steadfast on Strategy as Profits Fall Further
A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.
Jul. 31, 2018
Greek Trade Group Proposes National Strategy for Olive Oil
The National Interbranch Olive Oil Association unveiled a strategy to create a stable environment and boost exports.
Jul. 25, 2018
Corto Olive Sues Rival Gemsa for Alleged Trademark Infringement
Corto filed a lawsuit today against Gemsa Enterprises, LLC for what Corto called a "flagrant commodity knock-off" of its 51-49 brand of blended oil.
Jul. 23, 2018
Spanish Olive Oils Kicks Off Promotional Campaign in New York
Under the slogan “Let’s Make A Tastier World,” the campaign will focus on the gastronomic and health benefits of olive oil.
Jul. 19, 2018
Deoleo Fights Back Against 'Fake News'
The world's largest olive oil company has gone on the offensive against click-bait headlines.
Sep. 12, 2016
Olive Council Invites Proposals for 'World Olive Day'
The International Olive Council is proposing grants for the financing of activities and events aimed at celebrating 'World Olive Day' in member countries.
Aug. 15, 2016
Social Status, Fashion Drive Consumer Food Choices
As food has become a symbol of social status, it has allowed marketers to attract customers as what was merely functional is now also fashionable.
Jun. 30, 2016
A New Way for Retailers and Restaurants to Stock the World's Best Olive Oils
The Best Olive Oils Marketplace, the e-commerce platform for award-winning extra virgin olive oils, is now open to wholesale buyers.
May. 12, 2016
Marketplace for World's Best Extra Virgin Olive Oils Nears Launch
A new "Buy Now" button will soon appear beside the winning brands on bestoliveoils.org, the annual guide to the best olive oils in the world.
Apr. 14, 2016
The World's Best Olive Oils, Delivered
The New York International Olive Oil Competition announced the coming launch of the Best Olive Oils Marketplace, where you can buy this year's award-winning extra virgin olive oils.
Mar. 29, 2016
'Best Olive Oils Marketplace' Opens to U.S. Vendors
With just a few clicks, consumers and retail buyers will now be able to order NYIOOC award-winners directly from U.S. merchants who stock them
Feb. 29, 2016
The Art of Olive Oil: Greek Package Designs Draw from Deep Cultural Roots
Greek olive oil producers and their designers are presenting innovative brands and packages inspired by a rich cultural heritage.
Dec. 22, 2015
Silvio Muccino Ad Promotes Italian Foods in U.S.
A commercial directed by Muccino is part of the largest campaign ever to promote Italian-made foods in the world's largest market.
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