olive oil marketing

Oct. 1, 2020

Demand for Extra Virgin Drives Olive Oil Sales in Spain

While demand for extra virgin rose, the appetite in Spain for the lower grades has dried up.

Oct. 1, 2020

Portugal Invests in Exports, Promotes Mediterranean Diet

Portugal’s Ministry of Agriculture has announced Terra Futura, a wide ranging plan to promote sustainability while boosting the country’s agricultural production and exports.

Aug. 25, 2020

Cretan Producers Unite to Sell Olive Oils Under New Trade Association

The new bloc will promote Cretan olive oil under a common identity with the goals of achieving commercial recognition outside of Greece and gaining a larger market share.

Jul. 16, 2020

Olive Oil World Tour Campaign Relaunches in Spain

From July through September, thousands of passengers boarding the high-speed ferry, Cecilia Payne, will be reminded of Spain's olive oil sector.

May. 28, 2020

Olive Oil in Packaged Foods Influences Consumers More than Other Fats, Study Shows

Olive oil came out tops in every country for being perceived as a healthy oil in packaged foods.

Mar. 11, 2020

COVID-19 Lockdown in Italy Brings Critical Promotion Season to a Standstill

At a time when Italy's agriculture sector was already reeling, the coronavirus lockdown has wiped out major spring events and promotional activities.

Sep. 25, 2018

UC Davis Event to Focus on Premium Olive Oil

The event will feature speakers from different parts of the industry in order to give producers an idea of where this part of the sector has come from and where it is heading.

Aug. 29, 2018

Deoleo Steadfast on Strategy as Profits Fall Further

A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.

Jul. 31, 2018

Greek Trade Group Proposes National Strategy for Olive Oil

The National Interbranch Olive Oil Association unveiled a strategy to create a stable environment and boost exports.

Jul. 25, 2018

Corto Olive Sues Rival Gemsa for Alleged Trademark Infringement

Corto filed a lawsuit today against Gemsa Enterprises, LLC for what Corto called a "flagrant commodity knock-off" of its 51-49 brand of blended oil.

Jul. 23, 2018

Spanish Olive Oils Kicks Off Promotional Campaign in New York

Under the slogan “Let’s Make A Tastier World,” the campaign will focus on the gastronomic and health benefits of olive oil.

Jul. 19, 2018

Deoleo Fights Back Against 'Fake News'

The world's largest olive oil company has gone on the offensive against click-bait headlines.

Jul. 5, 2018

Production, Exports and Quality Main Issues for South American Producers

Representatives of the South American olive sector and government allies discussed the future of the sector, including the potential for an Olive Coordination Board for the Americas.

Aug. 15, 2016

Social Status, Fashion Drive Consumer Food Choices

As food has become a symbol of social status, it has allowed marketers to attract customers as what was merely functional is now also fashionable.

Jun. 30, 2016

A New Way for Retailers and Restaurants to Stock the World's Best Olive Oils

The Best Olive Oils Marketplace, the e-commerce platform for award-winning extra virgin olive oils, is now open to wholesale buyers.

May. 12, 2016

Marketplace for World's Best Extra Virgin Olive Oils Nears Launch

A new "Buy Now" button will soon appear beside the winning brands on bestoliveoils.com, the annual guide to the best olive oils in the world.

Apr. 14, 2016

The World's Best Olive Oils, Delivered

The New York International Olive Oil Competition announced the coming launch of the Best Olive Oils Marketplace, where you can buy this year's award-winning extra virgin olive oils.

Mar. 29, 2016

'Best Olive Oils Marketplace' Opens to U.S. Vendors

With just a few clicks, consumers and retail buyers will now be able to order NYIOOC award-winners directly from U.S. merchants who stock them

Feb. 29, 2016

The Art of Olive Oil: Greek Package Designs Draw from Deep Cultural Roots

Greek olive oil producers and their designers are presenting innovative brands and packages inspired by a rich cultural heritage.

Dec. 22, 2015

Silvio Muccino Ad Promotes Italian Foods in U.S.

A commercial directed by Muccino is part of the largest campaign ever to promote Italian-made foods in the world's largest market.

Dec. 22, 2015

More Obstacles for New PDOs and PGIs in Italy

Despite the difficulties, Italian growers and producers still consider protected origin designations a good way to protect and safeguard their products.

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