olive oil marketing
Jan. 28, 2026
How Olive Oil Importers Navigate the Turbulent but Lucrative U.S. Market
U.S. olive oil consumption is forecast to reach a record high in 2025/26, as demand continues to grow despite inflation, tariffs and weakening consumer confidence.
Jan. 14, 2026
Olive Oil Benefits as U.S. Food Brands Rethink Seed Oils
U.S. food companies are reformulating products to remove seed oils, with olive oil emerging as a favored alternative amid shifting consumer preferences.
Dec. 1, 2025
Slovenia Unveils 'Olive Oil Fountain'
A groundbreaking olive oil fountain has opened in Slovenian Istria, highlighting the country’s emphasis on quality, research and sustainable olive cultivation.
Nov. 21, 2025
Revisions Advance for U.S. Olive Oil Promotion Cooperative Plan
A revised plan for a U.S. olive oil promotion cooperative is moving forward as USDA asks for clearer mechanisms to support domestic producers and streamline administration.
Oct. 1, 2025
New Approaches to Branding Croatian Olive Oil
At the International Symposium on Olive Oils of Croatia and the Adriatic Coast, experts called for coordinated efforts to position Croatian olive oil more strongly on global markets.
Dec. 16, 2024
Spain Bets on Comedy to Boost Olive Oil Sales
In a new national comedy tour, stand-up stars will be promoting extra virgin olive oil in major cities across Spain.
Nov. 15, 2024 Business
May. 23, 2024 Business
Oct. 31, 2023 News Briefs
Trade Group Launches Digital Campaign to Promote Olive Oil in Australia
Sep. 26, 2023 Food & Cooking
Aug. 10, 2023 News Briefs
Jul. 13, 2023
A Rise in Sustainability Marketing in the Olive Oil Sector
Companies are investing more in sustainability marketing, and consumers are paying attention.
Jun. 27, 2023
How Awards Helped One Tunisian Producer Thrive in the Lucrative U.S. Market
The NYIOOC award-winning producer behind Massiva combines generations of olive oil production experience with adept marketing.
Jun. 5, 2023
Goya Spain GM Says the Global Olive Oil Sector Potential Lies with Young Consumers
Antonio Carrasco believes olive oil brands must define themselves through quality while communicating these values to young people.
Jun. 1, 2023
Deoleo Touts Sustainability in U.S. Campaign
The world’s largest olive oil producer is introducing new "sustainably sourced" extra virgin olive oil brands.
May. 31, 2023
First-Time NYIOOC Winners Find New Opportunities
From increased media coverage to easier access to lucrative foreign markets, first-time winners at the World Olive Oil Competition reflect on the results of their hardwork and success.
Mar. 23, 2023
Starbucks Expands Olive Oil-Infused Coffee Line to U.S. Stores
Partana extra virgin olive oil, used to brew the Oleato, will also be sold separately in participating stores.
Mar. 1, 2023
Starbucks Could Become a Global Ambassador for Extra Virgin Olive Oil, Experts Say
A new generation of consumers might discover extra virgin olive oil through Starbucks' new line of olive oil-infused coffee drinks.
May. 28, 2020
Olive Oil in Packaged Foods Influences Consumers More than Other Fats, Study Shows
Olive oil came out tops in every country for being perceived as a healthy oil in packaged foods.
Mar. 11, 2020
Covid-19 Lockdown in Italy Brings Critical Promotion Season to a Standstill
At a time when Italy's agriculture sector was already reeling, the coronavirus lockdown has wiped out major spring events and promotional activities.
Nov. 19, 2019
Europe Allocates €200M to Promote Agri-food Products
More than half of the budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potentials, such as Canada, China, Japan, Korea, Mexico and the United States.
Sep. 10, 2019
Deoleo Campaign Features a Taste Test by Indian Grandmothers
While the women were quick to comment on the lack of salt and use of spices, none noticed olive oil had replaced fats traditionally used in Indian cuisines.
Aug. 12, 2019
Corto Olive and Gemsa Reach Settlement in Trademark Dispute
Gemsa Enterprises agreed to stop using packaging materials that Corto Olive claims infringed its 51-49 trademark, but stopped short of admitting fault.
Jan. 10, 2019
Will 'Oleoturismo' in Jaén Be the Next Big Thing?
Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.
Oct. 16, 2018
A New 'Greek Mark' for Olives and Olive Oil
Seven companies in Greece that produce table olives and extra virgin and virgin olive oil were the first in the country to display a "Greek Mark" on their labeling, part of a project to distinguish Greek products in foreign markets.
Sep. 25, 2018
UC Davis Event to Focus on Premium Olive Oil
The event will feature speakers from different parts of the industry in order to give producers an idea of where this part of the sector has come from and where it is heading.