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olive oil marketing

News Briefs

May. 28, 2020

Olive Oil in Packaged Foods Influences Consumers More than Other Fats, Study Shows

Olive oil came out tops in every country for being perceived as a healthy oil in packaged foods.

Business

Mar. 11, 2020

COVID-19 Lockdown in Italy Brings Critical Promotion Season to a Standstill

At a time when Italy's agriculture sector was already reeling, the coronavirus lockdown has wiped out major spring events and promotional activities.

News Briefs

Nov. 19, 2019

Europe Allocates €200M to Promote Agri-food Products

More than half of the budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potentials, such as Canada, China, Japan, Korea, Mexico and the United States.

All

Asia

Sep. 10, 2019

Deoleo Campaign Features a Taste Test by Indian Grandmothers

While the women were quick to comment on the lack of salt and use of spices, none noticed olive oil had replaced fats traditionally used in Indian cuisines.

N. America

Aug. 12, 2019

Corto Olive and Gemsa Reach Settlement in Trademark Dispute

Gemsa Enterprises agreed to stop using packaging materials that Corto Olive claims infringed its 51-49 trademark, but stopped short of admitting fault.

Business

Jan. 10, 2019

Will 'Oleoturismo' in Jaén Be the Next Big Thing?

Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.

Oct. 16, 2018 Business

A New 'Greek Mark' for Olives and Olive Oil

Sep. 25, 2018 Business

UC Davis Event to Focus on Premium Olive Oil

Aug. 29, 2018 Business

Deoleo Steadfast on Strategy as Profits Fall Further

Jul. 31, 2018 Europe

Greek Trade Group Proposes National Strategy for Olive Oil

Jul. 25, 2018 N. America

Corto Olive Sues Rival Gemsa for Alleged Trademark Infringement

Business

Jul. 23, 2018

Spanish Olive Oils Kicks Off Promotional Campaign in New York

Under the slogan “Let’s Make A Tastier World,” the campaign will focus on the gastronomic and health benefits of olive oil.

Business

Jul. 19, 2018

Deoleo Fights Back Against 'Fake News'

The world's largest olive oil company has gone on the offensive against click-bait headlines.

Business

Jul. 5, 2018

Production, Exports and Quality Main Issues for South American Producers

Representatives of the South American olive sector and government allies discussed the future of the sector, including the potential for an Olive Coordination Board for the Americas.

Business

Jun. 14, 2018

Four-Year Project to Establish Foundation for Galician Olive Oil Sector

By 2021 Galicia expects to complete a four-year R&D project that seeks to establish solid foundations for a Galician olive oil industry based on indigenous olive varieties.

Business

Jun. 6, 2018

Thessaloniki Conference Examines New Strategies for Greek Table Olive Sector

A meeting on the Greek table olive industry offered new strategies for the sector and revealed a mostly unknown and resilient cultivar with unique qualities.

Europe

Jun. 6, 2018

Spanish Agencies Renew Pact to Conquer Indian, UK Markets for Table Olives

As part of a far-reaching agro-economic plan, the Andalusian government renews its commitment to furthering the interests of its olive farmers in both established and emerging international markets.

Business

Apr. 9, 2018

Bertolli Inks Deal with Celebrity Chef Laura Vitale

The leading olive oil brand partnered with the popular chef to promote olive oil, healthy food and a laid-back Italian lifestyle.

N. America

Mar. 29, 2016

'Best Olive Oils Marketplace' Opens to U.S. Vendors

With just a few clicks, consumers and retail buyers will now be able to order NYIOOC award-winners directly from U.S. merchants who stock them

Production

Feb. 29, 2016

The Art of Olive Oil: Greek Package Designs Draw from Deep Cultural Roots

Greek olive oil producers and their designers are presenting innovative brands and packages inspired by a rich cultural heritage.

Europe

Dec. 22, 2015

Silvio Muccino Ad Promotes Italian Foods in U.S.

A commercial directed by Muccino is part of the largest campaign ever to promote Italian-made foods in the world's largest market.

Europe

Dec. 22, 2015

More Obstacles for New PDOs and PGIs in Italy

Despite the difficulties, Italian growers and producers still consider protected origin designations a good way to protect and safeguard their products.

Europe

Dec. 2, 2015

Taiwan and U.K. Delegations Tour Italian Olive Oil Centers

Buyers and journalists are in Italy with the hope of expanding trade in olive oils from Tuscany, Campania and Lombardy.

S. America

Sep. 30, 2015

Deoleo Partners with Ecuadorian Firm to Bottle and Distribute Carbonell Lines

Spanish olive oil giant and makers of Carbonell, Deoleo, spoke with Olive Oil Times about expanding its presence in Latin America as part of an agreement with La Fabril, a leading Ecuadorian company.

World

Sep. 25, 2015

Olive Oil Third Among Most-Searched Items on Popular Shopping App

The results demonstrate the popularity of olive oil as a staple shopping item for consumers around the world.

Producer Profiles

Aug. 25, 2015

Evo3 Supports Reforestation Projects in Africa

Stratis Camatsos focuses on high-quality extra virgin organic olive oil production and environmental projects with his new brand, evo3.