olive oil marketing / page 16
Aug. 8, 2012
New Olive Oil Brands Find Space in Indian Edible Oils Market
Leading global and domestic olive oil brands are aiming for a larger slice of the edible oil market in India as demand, while still relatively small, shows promise.
Jun. 20, 2012
Todd English to Promote Chilean Olive Oil
The Chilean association Chile Oliva has formed a partnership with James Beard award-winning chef Todd English to promote Chilean oils around America.
Jun. 6, 2012
Spanish Table Olives Campaign Reaches 10 Countries
Spanish table olives will be promoted in ten countries during 2012, according to the Table Olive Interprofessional Organization (lnteraceituna).
May. 30, 2012 World
May. 22, 2012 Europe
Olive Council Seeks Bids for Promotional Work in Brazil, China
May. 14, 2012 Europe
Olive Oil Leader Carbonell Signs Deal with Formula 1 Team HRT
May. 9, 2012 World
May. 3, 2012 Business
Apr. 23, 2012
Despite budget cuts and the current poor financial climate, Spanish olive oil production in the Baena region of Córdoba has reached record-breaking levels with its last harvest.
Apr. 16, 2012
Conference Offers More Ideas for Greek Olive Oil Marketers
New marketing concepts were proposed for Greek olive oil producers at the 5th Greek Olive Oil Festival in Athens.
Apr. 12, 2012
Barjol Proposes an Olive Oil Campaign in Japan
Selling olive oil's nutritional and health benefits to the Japanese is the focus of a new campaign being developed by the International Olive Council.
Feb. 8, 2012
European Campaign Spots Air on Spanish TV
The television campaign for the European Programme for the Promotion of Olive Oil began yesterday in Spain under the slogan, "Olive Oil, the Heart of the Mediterranean Diet."
Feb. 6, 2012
Spain's Agriculture Minister Pledges 'Full Support' to Interprofessional
The Spanish Minister of Agriculture, Food and Environment met with representatives of the Spanish Olive Oil Interprofessional to discuss the industry
Feb. 1, 2012
Council Offers Grants for Olive Oil Promotion in Member Countries
The International Olive Council has called for applications for grants to co-fund activities promoting olive oil and table olives in its member countries.
Jan. 26, 2012
No Excuses for Poor Olive Oil Labeling
Spanish marketing expert David Martínez Roig says many olive oil labels are doing the bare minimum.
Jan. 19, 2012
Hospitals in Madrid Will Start the Day with a 'Spanish Breakfast'
HM Hospitals in Madrid will offer from now on the "Spanish Breakfast," an initiative of the Spanish Olive Oil Interprofessional Organization, to patients and employees.
Jan. 18, 2012
EU Codifies Marketing Standards for Olive Oil
In the interests of clarity and rationality, the European Union has this month published an updated version of its regulation on marketing standards for olive oil.
Jan. 14, 2012
Another Extra Virgin Olive Oil for Kids
An extra virgin olive oil blended to woo young taste buds is being marketed by Almería-based Castillo de Tabernas.
Jan. 10, 2012
New California Conference to Discuss Marketing Order, High-Density Farming
A conference in Dixon, California, will present a proposed olive oil marketing order and offer practical, information for growers and processors.
Dec. 2, 2011
Olive Oil Labeling Under Spotlight
Whether to include information such as a use by date and what to do about inevitable small changes in virgin olive oil's sensorial properties after bottling are being considered by an international group reviewing labeling.
Nov. 28, 2011
How Fairway Market Sells So Much Olive Oil
Want to know how Fairway sells so much olive oil? It’s not the mind-numbing variety, nor the nearly overwhelming barrage of informational signage and colorful posters that accompany this remarkable array.
Nov. 15, 2011
Culinary Institute, Davis Olive Center Present Olive Oil Quality Seminar
The January 12 event at the Culinary Institute of America at Greystone in California’s Napa Valley, will immerse retail, foodservice, production and distribution professionals into the new world of olive oil quality.
Nov. 14, 2011
Council to Commission Survey of Olive Oil Promotion
The “first ever public reliable survey” will reveal the key players involved in activities promoting olive oil internationally, and what they are doing, according to the IOC tender.