`Record Olive Harvest in Baena - Olive Oil Times
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Record Olive Harvest in Baena

By Naomi Tupper
Apr. 23, 2012 09:48 UTC
Summary Summary

Despite bud­get cuts, Spanish olive oil pro­duc­tion in the Baena region of Córdoba has reached record-break­ing lev­els, with 270 mil­lion kilo­grams of olives col­lected and over 57 mil­lion kilos of oil pro­duced. The Denomination of Origin Baena has intro­duced an inte­grated con­trol sys­tem to ensure the qual­ity of oils sold under the label, and is form­ing an inter-pro­fes­sional orga­ni­za­tion to pro­mote olive oil and expand mar­kets both domes­ti­cally and inter­na­tion­ally.

Despite bud­get cuts and the cur­rent poor finan­cial cli­mate, Spanish olive oil pro­duc­tion in the Baena region of Córdoba has reached record-break­ing lev­els with its last har­vest. The Denomination of Origin Baena reported col­lec­tion of 270 mil­lion kilo­grams of olives and over 57 mil­lion kilos of oil, which rep­re­sents a record har­vest for the qual­ity label.

After a meet­ing of the reg­u­la­tory coun­cil for the Denomination of Origin (D.O.) last week, pres­i­dent Francisco Núñez de Prado reported that 250 denom­i­na­tion sam­ples have been sub­mit­ted for offi­cial tast­ing, rep­re­sent­ing 12 mil­lion kilos. This comes after the intro­duc­tion of an inte­grated con­trol sys­tem by the D.O Baena to assure iden­ti­fi­ca­tion of bulk oils and to facil­i­tate the price and value of oils sold in bulk under the denom­i­na­tion label.

The past year has seen bud­get cuts for pro­mo­tion and adver­tis­ing of prod­ucts under the D.O Baena label, with a 22 per­cent drop from180,000 Euros to 140,000. However, it is hoped that the deci­sion made last year by the reg­u­la­tory coun­cil to form an inter-pro­fes­sional orga­ni­za­tion of olive oil to rep­re­sent the extra vir­gin olive oil cer­ti­fied with the qual­ity Baena denom­i­na­tion will help with con­tin­u­ing pro­mo­tion of olive oil.

The for­ma­tion of the orga­ni­za­tion has been sup­ported whole­heart­edly by the var­i­ous munic­i­pal­i­ties of the area, with all coun­cils pledg­ing their sup­port in a meet­ing last week. Núñez de Prado explained that the main objec­tive of this orga­ni­za­tion was to pro­mote olive oil and expand mar­kets. It is hoped that this sup­port­ive net­work will strengthen and increase the pres­ence of D.O Baena olive oil in exist­ing mar­kets, as well as aid the expan­sion to new mar­kets.

It is hoped the orga­ni­za­tion will improve the frame­work of the indus­try and increase olive oil con­sump­tion and knowl­edge through con­tin­u­ous adap­ta­tion of prod­ucts to suit con­sumer demands, car­ry­ing out pro­mo­tional cam­paigns for the improve­ment of olive grove con­di­tions and pro­mot­ing sus­tain­able devel­op­ment in the agri­cul­tural food indus­try.

Núñez de Prado said that Spain was the pri­mary pro­ducer and exporter of olive oil in the world, pro­duc­ing oil in such quan­ti­ties that it was impos­si­ble to con­sume within Spain. Hence it is essen­tial that money is invested in con­tin­u­ing pro­mo­tion and mar­ket­ing of the prod­uct both through­out Spain and inter­na­tion­ally.

The pro­duc­tion area for extra vir­gin olive oils with the D.O. Baena label is sit­u­ated in the south east of Córdoba and includes oils from a num­ber of vari­eties of olives includ­ing Picudo (con­sid­ered to be the main vari­ety for the D.O), Hojiblance, Picual, Lechín, Chorrúa, Jardúa and Pajarero. The oils from this region are known for their high lev­els of linoleic acids.


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