`Conference Offers More Ideas for Greek Olive Oil Marketers - Olive Oil Times

Conference Offers More Ideas for Greek Olive Oil Marketers

Apr. 16, 2012
Elena Paravantes

Recent News

The Fifth Greek Olive Oil and Olive Festival took place in Athens from April 6th through April 8th. The event attracted con­sumers as well as those involved in the olive and olive oil indus­tries; Participants received up-to-date infor­ma­tion in the field of pro­duc­tion, leg­is­la­tion and pro­mo­tion of olive oil and olives.

Of par­tic­u­lar inter­est was the edu­ca­tional ses­sion pre­sent­ing new mar­ket­ing con­cepts for Greek olive oil pro­duc­ers. Speakers dis­cussed the impor­tance of a new approach to this age-old prod­uct of Greece.

Michael Manousos, General Manager of Foodstandard, a Greek com­pany pro­vid­ing ser­vices in food qual­ity and food mar­ket­ing, pre­sented the use of a QR code (Quick Response Code) on olive oil bot­tles. Manousos said the sim­ple addi­tion can pro­vide the con­sumer with the oppor­tu­nity to learn more about how and where the spe­cific olive oil is made.

Vasilis Kamvisis, chemist and cer­ti­fied olive oil taster, stressed the impor­tance of using dif­fer­ent vari­eties of olives and not just the Koroneiki, the most com­mon vari­ety used for Greek olive oil. Kamvisis explained that dif­fer­ent olive vari­eties could be used to make olive oils for dif­fer­ent tastes and culi­nary uses and thus be used as a mar­ket­ing tool.

Vicky Igglezou, General Manager of the Maniatakeion Foundation, dis­cussed the impor­tance of the Mediterranean diet as a poten­tial angle for pro­mot­ing olive oil. The foun­da­tion is a pri­vate, non-profit, insti­tu­tion whose mis­sion is to pre­serve the cul­tural her­itage and pro­mote the devel­op­ment of the town of Koroni in Greece. Koroni is one of the four com­mu­ni­ties that rep­re­sented Greece for the appli­ca­tion of the Mediterranean Diet on UNESCO’s Intangible Cultural Heritage List. Igglezou noted that the Mediterranean Diet as a cul­tural asset could be a tool for eco­nomic devel­op­ment, adding that proper man­age­ment of cul­tural her­itage not only increases its value, but also ensures its preser­va­tion.


Related News

Feedback / Suggestions