An extra virgin olive oil blended to woo young taste buds is being marketed by a Spanish producer.
Designed to be subtle in flavor but fruity and slightly sweet, the new products from Almería-based Castillo de Tabernas are 60% Picual, 20% Hojiblanca and 20% Arbequina and have a maxmimum acidity of 0.1%.
The company says the blends were those preferred in taste tests with more than 2000 children and are designed to introduce them to EVOO’s health benefits from an early age.
Benjamín is designed for children aged between six months and five years and Cadete for those older than five.
Company president Rafael Úbeda says the products, sold in 250ml bottles, enhance the digestion and sleep of babies and make vegetables, salads and sandwiches more appealing for children.
“I have two daughters who now don’t want any breakfast other than ‘desert toast’ — bread with honey and olive oil,” he said. “These products are aimed at parents who want to instill healthy habits in their children.”
The company also promotes the oils as an aid in building stronger bones and in fighting cholesterol and obesity.
The company recently reached an agreement with Spanish department store chain El Corte Inglés for the exclusive distribution of the two EVOOs.
According to new guidelines endorsed by the American Academy of Pediatrics, all children should be screened for cholesterol levels between ages 9 and 11, and again between ages 17 and 21, even those not at an increased risk of high cholesterol and heart disease.