California Journal: Bari Welcomes Visitors to Dinuba
Bari Olive Oil in Dinuba, CA held its fourth annual Olive Oil Festival, attractÂing hunÂdreds of visÂiÂtors with free tastÂings, snacks, tours, and a variÂety of olive oil prodÂucts. The fesÂtiÂval’s sucÂcess has led to plans for a Christmas Boutique event, with road signs and fesÂtive décor to creÂate a seaÂsonal atmosÂphere and boost sales of gift basÂkets and other items.
Bari Olive Oil in Dinuba, CA held its fourth annual Olive Oil Festival earÂlier this month, attractÂing hunÂdreds of visÂiÂtors to its plant. They were offered a full menu of oils for tastÂing, snacks and treats, and tours of the proÂcessÂing facilÂity, all free.
Colorful road signs beside nearby roads and highÂways directed visÂiÂtors to the Bari plant, where employÂees greeted them at brightly decÂoÂrated disÂplay tables that feaÂtured dozens of olive oil prodÂucts in an variÂety of attracÂtive botÂtles and conÂtainÂers. The hosts answered quesÂtions about the feaÂtures and taste disÂtincÂtions of the sevÂeral olive variÂeties used by Bari to proÂduce its assortÂment of oils.
Only a few weeks before Thanksgiving, the lineup of gift basÂkets appealed to many of the visÂiÂtors as holÂiÂday gifts.
Next on the calÂenÂdar at Bari is its Christmas Boutique, beginÂning November 29 and conÂtinÂuÂing each Saturday from 9 AM to 3 PM through December 20. The road signs and plant décor will be re-estabÂlished to take advanÂtage of the fesÂtive seaÂsonal atmosÂphere.
Brooke Garrison, one of the fesÂtiÂval coorÂdiÂnaÂtors, said the turnout equaled last year’s occaÂsion, but sales of the gift basÂkets and other attracÂtive items exceeded the 2013 occaÂsion subÂstanÂtially.
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