olive oil marketing / page 18
Nov. 15, 2011
Culinary Institute, Davis Olive Center Present Olive Oil Quality Seminar
The January 12 event at the Culinary Institute of America at Greystone in California’s Napa Valley, will immerse retail, foodservice, production and distribution professionals into the new world of olive oil quality.
Nov. 14, 2011
Council to Commission Survey of Olive Oil Promotion
The “first ever public reliable survey” will reveal the key players involved in activities promoting olive oil internationally, and what they are doing, according to the IOC tender.
Nov. 13, 2011
Still Lower Prices, Black Olives for Breakfast in Latest IOC Data
Worldwide trade in olive oil is up 10 percent on last year - an increase of 120,222 tons, according to figures just released by the International Olive Council.
Oct. 6, 2011 Producer Profiles
Oct. 5, 2011 Asia
Sep. 29, 2011 Europe
European Commission OKs Payments for Six Months of Olive Oil Storage
Sep. 27, 2011 Europe
Olivar de Segura the Top 'Ecological' Olive Oil Producer in Spain
Aug. 17, 2011 World
European Olive Oil Producers Try New Label: Made in California
Aug. 15, 2011
Star Fine Foods Launches California-Grown EVOO
Star, a division of Spanish food giant Borges Mediterranean Group, has launched its first grown-in-California olive oil -- using a blend of Arbequina, Arbosana, and Koroneiki olives grown in the Central Valley.
Aug. 12, 2011
Borges Plans $2.7M Campaign to Promote Olive Oil in India
Borges Mediterranean Food Products, one of the largest producers of olive oil in the world, is stepping up its marketing efforts in India with a major advertising campaign.
Jul. 15, 2011
Pitching Olive Oil Deep in Butter Country
Last week Saverio Romano, the Italian Minister of Agriculture, announced a three-year, €5 million campaign targeting the butter-rich countries of Belgium, the Netherlands, and Denmark.
Jun. 22, 2011
Council Chooses Exponent PR to Promote Olive Oil in North America
An IOC spokesperson said that having reviewed the six applications made last month, its Tenders Evaluation Committee had proposed Exponent PR as the successful bidder from three finalists.
Jun. 22, 2011
Olive Oil Tour Stops at Britain’s “Taste of London”
Spain's Interprofesional del Aceite de Oliva Español is in the U.K. for the huge Taste of London festival to promote European olive oil to Brits who are increasingly fond of EVOO.
Jun. 12, 2011
Córdoba Recap: Voices for Olive Oil Quality
The Beyond Extra Virgin conference can fill a room with industry and government luminaries, but how 3E will actually reach its goal of establishing a higher benchmark for olive oil quality, and what the group's ultimate aims are for doing so, remain unclear.
May. 30, 2011
Seville Meeting Asks "What Do Consumers Know About Olive Oil?"
Consumers' knowledge about olive oil quality, and controversial new EU rules designed to crack down on deodorized oils are on the agenda of a new annual conference in Seville.
May. 25, 2011
Six Firms Vie to Promote Olive Oil in North America
Bids from five North American and one European firm were officially opened this morning at IOC headquarters in Madrid by the International Olive Council.
May. 16, 2011
Popular Television Series Will Pitch Olive Oil to Kids in Spain
A new season of "Lazy Town" sponsored by the Interprofesional del Aceite de Oliva will promote olive oil as part of an overall emphasis on exercise and healthy eating.
Apr. 27, 2011
Ready For Your Spanish Breakfast?
“Our goal is to see the Spanish Breakfast incorporated in the cuisine offered by catering establishments around the world." - Pedro Barato, Interprofesional del Aceite de Oliva Español
Apr. 27, 2011
India’s Olive Oil Imports Sharply Higher
The rising consciousness of the Indian consumers about healthy foods helps the effort to promote olive oil as an alternative to the traditional cooking oils used by the average Indian household.
Mar. 22, 2011
Spain Pulls Ahead in Olive Oil Sales to China
The battle for dominance within China’s olive oil market is still very much underway but Spanish producers are now said to be pushing ahead.
Nov. 1, 2010
Paris Food Show Calls Olive Oils Marketed for Children "Innovative"
SIAL, the biannual food industry marketplace, highlighted three extra virgin olive oil products geared towards children among their "Trends and Innovations" selections.
Oct. 26, 2010
Recipe Contest in Brazil Promotes Spanish Olive Oil
The campaign to promote Spanish olive oil throughout Brazil is seen as a key strategic move to woo the consumer base of a country yet to be dominated by a single olive oil provider.