`
Star Fine Foods has launched its first grown-in-California olive oil, tapÂping into the olive-friendly growÂing conÂdiÂtions of its Central California home base, with plans for major disÂtriÂbÂuÂtion and proÂmoÂtion in Golden State superÂmarÂkets and speÂcialty food retailÂers. The familÂiar brand, owned by Borges USA, is aimÂing to stake a West Coast claim on the popÂuÂlarÂity of the Mediterranean diet as California olive oil proÂducÂtion grows at an unpreceÂdented rate, with a wider rollÂout of their California Extra Virgin Olive Oil anticÂiÂpated in the fall.
California extra virÂgin olive oil is gainÂing shelf space in Golden State superÂmarÂkets and speÂcialty food retailÂers this sumÂmer. Star Fine Foods has launched its first grown-in-California olive oil with plans for major disÂtriÂbÂuÂtion and proÂmoÂtion.
The familÂiar brand has proÂduced olive oils and Mediterranean prodÂucts such as olives and vineÂgars for years, but this is the first time it is tapÂping the olive-friendly growÂing conÂdiÂtions of its Central California home base.
Though owned by Borges USA, a diviÂsion of the Spanish food giant Borges Mediterranean Group, Star Fine Foods has been in California since 1898, makÂing it one of the state’s oldÂest food brands. Based in Fresno, it has a long hisÂtory disÂtribÂutÂing speÂcialty Mediterranean prodÂucts made from both imported and domesÂtic ingreÂdiÂents.
This is an opporÂtune time for Star’s launch, which is also aimed at stakÂing a West Coast claim on the popÂuÂlarÂity of the Mediterranean diet. California olive oil proÂducÂtion is growÂing at an unpreceÂdented rate while gainÂing a folÂlowÂing around the world, thanks to the recogÂniÂtion of comÂpeÂtiÂtion judges, as well as some clevÂerly manÂuÂfacÂtured conÂtroÂversy.
Star California Extra Virgin Olive Oil is a blend of Arbequina, Arbosana, and Koroneiki olives grown in the Central Valley. The 16-ounce and 24-ounce botÂtles have sugÂgested retail prices of $9.45 and $12.98, respecÂtively. A wider rollÂout throughÂout the West is anticÂiÂpated in the fall.