olive oil marketing / page 8
Jul. 20, 2015
Nadal Serves in Campaign for Spanish Olives
The celebrated tennis star Rafael Nadal will be the face of a new campaign to promote Spanish olives around the world.
Jun. 10, 2015
'Believe in Olive Oil' Campaign to Launch in Japan
The IOC campaign aims to promote olive oil and its health benefits while introducing new flavors for use in traditional Japanese cuisine.
Jun. 3, 2015
EVOO Awards Stir Competitive Spirit in Greece
Despite the bleak economic outlook for Greece these days, the future looks bright for producers who strive for quality.
May. 26, 2015 Food & Cooking
May. 26, 2015 World
May. 14, 2015 Fairs, Competitions
Dec. 16, 2014 Europe
Oct. 30, 2014 Health
Oct. 8, 2014
The self-proclaimed olive oil evangelist who used to pitch Tunisian olive oil now hits the road for his own growing brand.
Oct. 1, 2014
A new package design for Mastro extra virgin olive oil was featured on design blog The Dieline.
Aug. 11, 2014
EU Funding to Boost Consumer Confidence in Olive Oil Quality
Increasing consumer and market confidence in olive oil quality is one of the desired impacts of a proposed fund.
Aug. 2, 2014
Spanish Promotional Campaign Makes Progress
A campaign by Spain's Interprofesional del Aceite de Oliva Español celebrated a successful first year.
Jul. 16, 2014
The Case of the Disappearing Greek Olive Oils
Getting your label on the shelf is not where your job ends but where it begins.
Jul. 1, 2014
At the Fancy Food Show in New York, the International Olive Council wasted yet another opportunity to do something that mattered.
Jun. 24, 2014
How Expert Advice is Helping Catalonia’s Olive Oil Sector
IRTA olive oil expert Agustà Romero shares practical examples of helping improve olive oil marketing and quality.
Jun. 23, 2014
Olive Oil Giant Deoleo on the ‘Crucial but Cruel’ U.S. Market
"The U.S. market is ready to buy more olive oil, it’s just a matter of knowing how to achieve this," the company said in its annual report.
Jun. 13, 2014
Seed Oil Blend Spearheads Deoleo’s Health Pitch
A seed oil blend soon to launch in the United States under the Carbonell name is part of Deoleo’s new generation of products.
May. 30, 2014
Council Seeks Input on Olive Oil Definitions and Test Methods
Under a new system designed to boost transparency, the IOC has begun circulating proposals on new or revised methods of analysis, parameters or limits.
May. 29, 2014
Czechs Pay the Most for Olive Oil, EU Survey Shows
The average retail price of a liter of extra virgin olive oil ranged widely in a survey of 19 European countries.
May. 29, 2014
Hard Line Proposed on Flavored Olive Oil Labeling
The days of flavored olive oils being labeled ‘extra virgin olive oil’ could be numbered in International Olive Council member countries.
May. 8, 2014
More Grim Figures For Global Olive Oil Trade
Olive oil imports are down about nine percent on last year in seven major markets outside Europe according to the International Olive Council.
May. 5, 2014
Why Deoleo Chose 'Tetra Prisma' Packaging for its Koipe Brand
Deoleo’s Koipe brand will be the latest to offer an olive oil product in a Tetra Prisma® pack, already popular for milk and fruit juices.
Apr. 16, 2014
Thousands Visit Alimentaria’s Olive Oil Bar
More than 140,000 people visited Alimentaria in Barcelona, and organizers say many of them visited the olive oil tasting bar.