`Deoleo Partners with Ecuadorian Firm to Bottle and Distribute Carbonell Lines

S. America

Deoleo Partners with Ecuadorian Firm to Bottle and Distribute Carbonell Lines

Sep. 30, 2015
Gaynor Selby

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Deoleo has started to bot­tle and dis­trib­ute Car­bonell Refined and Car­bonell Extra Vir­gin olive oils in Ecuador after team­ing up with La Fab­ril.

This agree­ment will have an impact in Deoleo’s pres­ence in the region, as a plat­form to export olive oil to Latin Amer­ica from Ecuador, but we are going to main­tain our dis­tri­b­u­tion in all Latin Amer­i­can coun­tries,” a Deoleo spokesper­son told Olive Oil Times.

Deoleo will bot­tle in Ecuador for the Ecuado­rian mar­ket because of a spe­cial agree­ment between Deoleo and La Fab­ril, a lead­ing com­pany in the Ecuado­rian food indus­try.

The Ecuado­rian Gov­ern­ment aims to estab­lish alliances that can have a pos­i­tive impact in the eco­nomic devel­op­ment of the coun­try. There­fore, they give pri­or­ity to these alliances when import­ing for­eign prod­ucts,” accord­ing to the com­pany.

Latin Amer­ica is a nat­ural mar­ket for Span­ish prod­ucts and olive oil con­sump­tion is increas­ing steadily there, that is why it is a key mar­ket for Deoleo.- Deoleo Spokeper­son

Deoleo explained how La Fab­ril has an impor­tant dis­tri­b­u­tion net­work in other coun­tries includ­ing Colom­bia, Chile and Peru. How­ever, the new agree­ment will only cover bot­tling and dis­tri­b­u­tion in Ecuador via 30,000 direct sales out­lets in the coun­try.

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Respond­ing to ques­tions about the impor­tance of the Latin Amer­ica mar­ket for Span­ish olive oil, the Deoleo spokesper­son added: It is a very impor­tant mar­ket. Latin Amer­ica is a nat­ural mar­ket for Span­ish prod­ucts and olive oil con­sump­tion is increas­ing steadily there, that is why it is a key mar­ket for Deoleo.”

Deoleo CEO, Jose Maria Vilas and Attor­ney Gen­eral of man­u­fac­tur­ing, Car­los Gon­za­lez Arti­gas Loor, signed the agree­ment in the Span­ish Cham­ber of Com­merce in Quito recently, wit­nessed by the ambas­sador of Spain in Ecuador, Fag­ilde Vic­tor Gon­za­lez, and, exec­u­tives from both com­pa­nies.

This agree­ment shows that Ecuador and its com­pa­nies attract inter­est from large firms in the world such as Car­bonell which, in this case, is inter­ested to col­lab­o­rate with indus­tries to develop pro­duc­tive part­ner­ships,” said Gon­za­lez Arti­gas Loor.

La Fab­ril direc­tor of mar­ket­ing, Juan Anto­nio Franco, said he believes the two Car­bonell brands will bring supe­rior qual­ity olive oil” to Ecuado­rian fam­i­lies.

The two brands to be found in the super­mar­ket chains and shops, Refined Car­bonell and Car­bonell Extra Vir­gin, will have sev­eral pre­sen­ta­tions and sizes, adapt­ing to the real­ity of dif­fer­ent socio-eco­nomic strata,” he said.

As olive oil con­sump­tion con­tin­ues to grow in Ecuador and more con­sumers become aware of poten­tial health ben­e­fits and nutri­tional qual­i­ties, La Fab­ril aims to build on that momen­tum over the next three years.

Accord­ing to the com­pany, the main chal­lenge will be to increase from the cur­rent 21 per­cent olive oil pen­e­tra­tion in urban house­holds to more than 50 per­cent.

La Fab­ril said it was will­ing to make the nec­es­sary invest­ments to achieve this.

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