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Nov. 20, 2011

New Book Accuses Council of Holding Olive Oil to 'Lowest Denominator'

In the new book, Extra Virginity, there's plenty of blame to go around for the "widespread dumbing down of olive oil quality," but author Tom Mueller reserves perhaps his most direct castigation for the International Olive Council.

Nov. 18, 2011

Extra Virginity

Tom Mueller humanizes the hotbed of olive oil today in a way that is clear, credible and compelling. Extra Virginity, which will be released on December 5th, could well prove to be a tipping point.

Nov. 15, 2011

Industry Group Pushes to Adopt Australian Olive Oil Standard in South Africa

The president of South Africa's olive oil producers' association said the country's government has formed a committee to consider adopting Australia's standard.

Aug. 25, 2011

Mushrooms, Pepperoni and Benzopyrene

Onions and anchovies aren't the only toppings on your favorite pizza. Another ingredient is a grade of oil so low, you can't even call it "olive oil."

Aug. 24, 2011

Talking Olive Oil with Der Feinschmecker Food Editor Kersten Wetenkamp

"Top olive oils offer unforgettable bursts of pleasure, and leave you wanting more. It is these moments of happiness that drive us each time to undertake such a huge organizational effort." - Kersten Wetenkamp

Aug. 17, 2011

European Olive Oil Producers Try New Label: Made in California

Suddenly olive oil companies in Italy and Spain and American importers of European products are introducing olive oils with a surprising new selling point.

Jul. 24, 2011

New Zealand Says "No Thanks" to New Olive Oil Standards

As Australian olive oil celebrated new voluntary standards making it more difficult for European exporters to do business there, its sibling isn't along for the ride.

Jul. 21, 2011

Australian Olive Oil Takes the Ball, Runs

Seizing on the momentum of the adoption of new voluntary olive oil standards and wide media coverage, Australian Olive Association President Paul Miller took to the airwaves Wednesday.

Jul. 12, 2011

Barjol Calls for "Synergy" in New Olive Oil Promo Campaign

Calling the American market a "top priority," Olive Council Director Jean-Louis Barjol was in Washington to kick off a new $1.7M promotion campaign under the slogan "Add Some Life."

Jun. 12, 2011

Córdoba Recap: Voices for Olive Oil Quality

The Beyond Extra Virgin conference can fill a room with industry and government luminaries, but how 3E will actually reach its goal of establishing a higher benchmark for olive oil quality, and what the group's ultimate aims are for doing so, remain unclear.

Jun. 9, 2011

Spain Chooses This Year's Best Olive Oils

The ceremony, attended by government officials, olive oil industry professionals and the press, coincided with the Beyond Extra Virgin conference in Córdoba.

Jun. 9, 2011

Spain Goes Beyond Extra Virgin

Spains Olive Oil Interprofessional organized a vigorous program in Córdoba this week around the subject of premium olive oil production, evaluation, application and promotion.

Apr. 12, 2011

North American Olive Oil Association Hosts a Tasting in New York

Olive oil industry executives and journalists gathered at a midtown Manhattan Italian restaurant Monday evening for an olive oil tasting and dinner NAOOA.

Dec. 2, 2010

Olive Oil Flows at Harvest Time on Crete

A visit to Crete during harvest time is an opportunity to see olive growers and mills at full tilt and to sample the region's flagship olive oil pressed just minutes before.

Aug. 13, 2010

EVOO and A-Rod: The Dawn of Olive Oil's Era of Testing

The lawsuit was announced in typical American fashion, complete with a celebrity chef. Maybe this is what it needed to come to. Nothing happens here without buzz.

Jul. 14, 2010

In America, Olive Oil from Coast to Coast

You can thank the booming California industry for the buzz around olive oil in the States these days, but East Coasters aren't exactly virgins to the concept.

Jul. 1, 2010

Letter from the Publisher

I always admire the spirited participants in every corner of the olive oil world. One has only to read the impassioned words of people quoted in our pages to see just how interesting this subject can be...

Jun. 14, 2010

Olive Oil Production Branches Beyond Tradition

The boom is fueled by two developments, a growing appreciation of extra-virgin olive oil as a healthier fat and technological advances.

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