If the UK adopts a 'New Zealand trade model' to source more affordable deals for its consumers, it could have a profound effect on olive oil exporters that have faced hurdles when exporting to EU countries.
Theresa May triggered Article 50 of the Treaty of Lisbon, starting the two-year Brexit negotiation process, which will fundamentally change trade agreements between the UK and the EU, potentially creating new opportunities for olive oil exporters outside of the EU. The UK’s reliance on food imports, particularly from the EU, will likely lead to increased prices for imported goods, including olive oil, and the possibility of adopting a “New Zealand-style trade model” to open the market to exporters outside of Europe.
At the end of March, UK Minister Theresa May officially triggered Article 50 of the Treaty of Lisbon, setting in motion the two-year negotiation process of Britain leaving the European Union – or as it’s more commonly referred to, Brexit.
The move signals a fundamental change in the way the EU and Britain will conduct trade now and in the future. Not only will this affect trade agreements between the UK and the EU (allowing the UK to freely sell goods to EU countries without incurring additional import taxes), but it’s also set to have a massive impact on food imports which could create new trade opportunities for olive oil producers and exporters located outside of the EU.
The UK currently has a strong reliance on food imports, with an estimated 27 percent of all food eaten in the UK (by value) and 40 percent of all fresh produce coming from the EU. In total, 2016 saw £47.5 billion ($60.8 billion) in food and agricultural products being imported into the UK, of which over 70 percent came from the EU. It’s a need that the UK itself cannot support, with just 164,000 of crop-growing land.
Thanks to Brexit, it is estimated that the prices for imported goods will rise by at least eight percent, with prices for items like olive oil expected to rise by up to 20 percent due to the fact that producers in countries like Italy and Greece have been experiencing poor harvests over the past few months. This price increase is unlikely to change despite any new trade deals brokered between the EU and the UK, thanks to the costly, increased border and customs controls that Brexit will require.
Dutch multinational food and agriculture finance banking company Rabobank has suggested that a solution might be found in the UK adopting a “New Zealand-style trade model,” which would see the elimination of food import tariffs altogether, opening the market to exporters outside of Europe who can offer UK customers similar products at a more favorable price.
One of the import areas where this could occur is olive oil, with UK MP and Prime Minister’s trade envoy to Morocco and Tunisia Andrew Murrison even suggesting that smaller countries with an export capacity (such as Tunisia) could be the key to a more readily available, competitively priced source of olive oil for UK consumers.
In recent years, Tunisia has outstripped several European countries in olive oil production and while the EU currently has waived taxes on up to 35,000 tons of olive oil imports until the end of the year, it is a move that that has not been well received by European farmers, many of whom fear that introducing a cheaper olive oil source into the EU market will undercut local producers.
If the UK does decide to open adopt a more free market approach, it could pose bad news to EU olive oil exporters, who will lose their preferential access to UK buyers via a single market.
Other olive oil producing countries such as Australia might also be able to benefit from Brexit, where farmers have previously complained that the stringent labeling and marketing requirements for exporting olive oil (as well as the subsidization and tariff protection of European goods) make selling to EU markets a significant challenge.
More articles on: European Union, import/export
Feb. 7, 2025
Tunisian Export Group Prepares Promotional Blitz
The Tunisian Export Promotion Center is set to host 66 events globally in 2025, with 20 focussed on olive oil producers and exporters.
Nov. 26, 2025
Spain Asks U.S. to Remove Olive Oil Tariffs
Spain’s economy minister has asked the U.S. to exempt olive oil from its new 15 percent tariff, warning that the measure risks deepening pressures on producers and distorting the world’s second-largest olive oil market.
Oct. 1, 2025
Regulators Investigate After Newspaper Identifies Olive Oil Fraud in Belgium
Authorities in Belgium are investigating after a newspaper found 20 out of 32 olive oil brands failed quality standards and one was adulterated.
Jul. 17, 2025
EU to Set Aside Billions for Direct Payments to Small Farmers
EU budget negotiations include plans for direct payments to small farmers despite pushback from agricultural groups. US-EU trade talks continue.
May. 6, 2025
India's Olive Oil Market Shows Growth Potential Despite Challenges
India's olive oil market is growing, with sales projected to reach €198 million by 2028. Companies face challenges such as high tariffs and misinformation, but are seeing success in cities and smaller markets.
Jan. 9, 2025
Uruguay Anticipates Harvest Rebound
Good climate conditions and a promising fruit set portend a harvest rebound in Uruguay. While this year's yield will exceed the 2024 total, it will likely be less than in 2023.
Jul. 25, 2025
Europe Is Moving Away from Its Green Agenda
A year after elections which saw rightwing forces increase their power in Parliament, the E.U.’s much-vaunted Green Deal is fading.
Oct. 29, 2025
Spain Sets Surplus Mechanism for Olive Oil
Spain published a marketing rule allowing temporary olive oil withdrawals in surplus years, aiming to stabilize prices and protect farmgate income ahead of the 2025–2026 campaign.