If the UK adopts a 'New Zealand trade model' to source more affordable deals for its consumers, it could have a profound effect on olive oil exporters that have faced hurdles when exporting to EU countries.
Theresa May triggered Article 50 of the Treaty of Lisbon, starting the two-year Brexit negotiation process, which will fundamentally change trade agreements between the UK and the EU, potentially creating new opportunities for olive oil exporters outside of the EU. The UK’s reliance on food imports, particularly from the EU, will likely lead to increased prices for imported goods, including olive oil, and the possibility of adopting a “New Zealand-style trade model” to open the market to exporters outside of Europe.
At the end of March, UK Minister Theresa May officially triggered Article 50 of the Treaty of Lisbon, setting in motion the two-year negotiation process of Britain leaving the European Union – or as it’s more commonly referred to, Brexit.
The move signals a fundamental change in the way the EU and Britain will conduct trade now and in the future. Not only will this affect trade agreements between the UK and the EU (allowing the UK to freely sell goods to EU countries without incurring additional import taxes), but it’s also set to have a massive impact on food imports which could create new trade opportunities for olive oil producers and exporters located outside of the EU.
The UK currently has a strong reliance on food imports, with an estimated 27 percent of all food eaten in the UK (by value) and 40 percent of all fresh produce coming from the EU. In total, 2016 saw £47.5 billion ($60.8 billion) in food and agricultural products being imported into the UK, of which over 70 percent came from the EU. It’s a need that the UK itself cannot support, with just 164,000 of crop-growing land.
Thanks to Brexit, it is estimated that the prices for imported goods will rise by at least eight percent, with prices for items like olive oil expected to rise by up to 20 percent due to the fact that producers in countries like Italy and Greece have been experiencing poor harvests over the past few months. This price increase is unlikely to change despite any new trade deals brokered between the EU and the UK, thanks to the costly, increased border and customs controls that Brexit will require.
Dutch multinational food and agriculture finance banking company Rabobank has suggested that a solution might be found in the UK adopting a “New Zealand-style trade model,” which would see the elimination of food import tariffs altogether, opening the market to exporters outside of Europe who can offer UK customers similar products at a more favorable price.
One of the import areas where this could occur is olive oil, with UK MP and Prime Minister’s trade envoy to Morocco and Tunisia Andrew Murrison even suggesting that smaller countries with an export capacity (such as Tunisia) could be the key to a more readily available, competitively priced source of olive oil for UK consumers.
In recent years, Tunisia has outstripped several European countries in olive oil production and while the EU currently has waived taxes on up to 35,000 tons of olive oil imports until the end of the year, it is a move that that has not been well received by European farmers, many of whom fear that introducing a cheaper olive oil source into the EU market will undercut local producers.
If the UK does decide to open adopt a more free market approach, it could pose bad news to EU olive oil exporters, who will lose their preferential access to UK buyers via a single market.
Other olive oil producing countries such as Australia might also be able to benefit from Brexit, where farmers have previously complained that the stringent labeling and marketing requirements for exporting olive oil (as well as the subsidization and tariff protection of European goods) make selling to EU markets a significant challenge.
More articles on: European Union, import/export
Aug. 5, 2025
European Olive Oil Exports Bounce Back
The latest short-term outlook report shows that olive oil exports increased by 25 percent due to increased production and lower prices at origin.
Mar. 25, 2026
Croatian Producers Launch ‘Ultra Virgin’ Category for Top Dalmatian Olive Oils
Dalmatian olive growers have introduced a new “ultra virgin” classification aimed at distinguishing exceptional oils through stricter chemical, sensory and production standards than those required for extra virgin olive oil.
Dec. 18, 2025
Spanish Olive Oil Exports Top One Million Tons as Prices Fall
Spanish olive oil exports exceeded one million metric tons for the first time since 2021/22, driven by a strong harvest, even as export values and prices declined.
Aug. 5, 2025
EU Accepts 15% Tariffs on Olive Oil Exports to U.S.
Europe agreed to accept 15 percent tariffs on table olives and olive oil in a trade deal with the U.S., causing concern and backlash from stakeholders.
Jan. 28, 2026
How Olive Oil Importers Navigate the Turbulent but Lucrative U.S. Market
U.S. olive oil consumption is forecast to reach a record high in 2025/26, as demand continues to grow despite inflation, tariffs and weakening consumer confidence.
Sep. 26, 2025
Turkish Producer Monsida Eyes Global Markets After Record Harvest
After decades of experience in the olive oil sector, the producer behind Monsida is betting on early harvest endemic monovarietals to break through at home and abroad.
Jun. 25, 2025
Voluntary Adoption of Nutri-Score Approved in Romania
After years of debate and a temporary ban, the Romanian government has approved the voluntary adoption of Nutri-Score by food producers and retailers.
May. 20, 2025
USDA Predicts Global Olive Oil Production Decline
While United States Department of Agriculture economists forecast a lower harvest in 2025/26, producers across the Mediterranean say conditions in the groves are promising.