Spanish Olive Oil Sales Increase in China

In the 2021 – 2022 cam­paign, Spanish olive oil sig­nif­i­cantly increased sales in China. Spanish olive oil ended the year with Chinese sales up 10.25 per­cent, with a total of 45,840 tons sold.

In addi­tion to the increase in sales, prices also rose. They saw an increase of 48.08 per­cent, reach­ing €177 mil­lion.

The Interprofessional Association of Spanish Olive Oil ana­lyzed the data from Chinese cus­toms for the first nine months of 2022.

Pedro Barato, the pres­i­dent of the Interprofessional Association of Spanish Olive Oil, praised the data from China.

“In the pre­vi­ous cam­paign, we exported almost 46,000 tons of olive oil to China, 10.25 per­cent more in the past cam­paign. So that we can have a pre­cise idea of what that fig­ure means, our clos­est com­peti­tor exported 2,830 tons, which is 16 times less.”

China is the sec­ond-largest con­sumer of Spanish olive oil out­side of Europe. The United States holds the top spot.

Globally, China is fifth on the list of the top olive oil importers, sur­pass­ing Japan and the United Kingdom. This out­come is the result of the hard work Spanish com­pa­nies have done in the Chinese mar­ket since 2009, accord­ing to Barato.

The end of the first phase of the pro­mo­tional cam­paign, which launched four months ago, coin­cided with the Chinese New Year.

“The slo­gan of the new cam­paign in China is very sim­ple: ​‘Olive oils from Spain. The new trend,’” Barato stated. ​“We hope this new cam­paign will pro­duce good out­comes. We’re con­vinced that China will be a coun­try of the future and of trend for Spanish olive oils.”

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