Filmmaker Matthew Jeffrey wants to tell the story of how Spain's construction boom and bust affected olive farmers.
British filmmaker Matthew Jeffrey is seeking funding on Indiegogo to film “A Story of the Campo,” a drama about a struggling olive farming family in Spain during the turn of the millennium. The film explores the impact of a real-estate boom on the coast, which lures workers away from the interior, leaving 19-year-old Paco to face the pressure of taking over the family olive farm.
A British filmmaker is seeking funding to film a drama about a family of struggling olive farmers in Spain at the turn of the millennium.
“A Story of the Campo” tells the tale of a 19-year-old Paco, who faces pressure to take over the family olive farm as a real-estate boom on the coast lures workers away from the interior with the promise of construction jobs.
This is the kind of stories I want to tell, to show this real-life view of what olive farming families were going through at the time.- Matthew Jeffrey
It’s a time and place that Matthew Jeffrey knows well. He and his parents left England and moved to the south of Spain during the construction boom. Jeffrey was 8‑years old.
“I grew up on the Spanish coast. But I had a friend that lived in an inland town called Cartama and his house was right by an olive farm. I always remember being blown away by the vast amount of olive trees, and I always used to enjoy watching the workers on the farms,” Jeffrey said in an interview with Olive Oil Times.
In the late 90s and early 00s, a series of events triggered a massive surge in construction. First, interest rates plummeted from 14 percent to 4 percent as the nation adopted the Euro in 2002. Then Spain’s government opened a tremendous amount of land on the coasts to development. Thousands of people from Spain’s interior and elsewhere in the E.U. flocked to the construction sites for work.
When the bubble burst, roughly 1 million properties were left unsold. Unemployment among Spain’s 18- to 25-year-olds soared to 50 percent.
Jeffrey is crowdsourcing funds for the film on the Indiegogo platform, which connects artists and creative entrepreneurs with small investors. At the time of the interview, he was just short of halfway to a goal of £3,000 ($3,650)
And as Jeffrey works to generate cash for the project, things have already progressed. A production company has been chosen, actors have been cast, and a location selected.
“We are filming at an olive farm in a town called Alhora, close to Malaga,” he said. “It really is a beautiful place, Stunning sunrises, and sunsets with huge colorful skies and vast mountains.”
In addition, Jeffrey and his team have made an unusual decision about the language in the film.
“The film takes place in Andalusia and the dialect will be spoken in the traditional Andalucian accent, which is not very common in Spanish cinema at all,” Jeffrey said.
Jeffrey, 24, studied Media, Film and Production at Staffordshire University. He’s been making films professionally for four years.
“Being a British filmmaker who grew up in Spain I feel as though a big part of my past is over there and that’s is why I am now making this film,” he said. “I have always been fascinated with the people living in the Campo. This is the kind of stories I want to tell, to show this real-life view of what olive farming families were going through at the time.”
To learn more or to support the film, visit Jeffrey’s campaign page.
Jul. 23, 2025
PDO and PGI Tourism Boosts Olive Oil Industry in Italy
Report highlights the growing trend of sustainable tourism in Italy, creating new opportunities for producers and promoting the country's unique regions.
Jun. 19, 2025
Falling Olive Oil Prices Spark Concern in Spain
While some analysts argue that the price decline is expected given current market dynamics, others believe it is based on overly optimistic forecasts for the upcoming harvest.
Feb. 16, 2026
New Science Rewrites the Origins of Olive Cultivation in Italy
New paleogenetic and archaeobotanical techniques are challenging long-held assumptions about when olives were first cultivated in Italy, pointing to earlier and more regionalized beginnings.
Jun. 4, 2025
An Ambitious Goal to Sell 4 Million Tons of Olive Oil by 2040
Spain’s agriculture minister has set a global target of reaching four million tons in annual olive oil sales by 2040, but some experts see this as overly optimistic.
Oct. 12, 2025
French Team Triumphs at 8th World Olive Picking Championship in Croatia
France topped the podium at the World Olive Picking Championship on Croatia’s island of Brač, where twelve international teams celebrated tradition, teamwork and the spirit of Mediterranean olive culture.
Dec. 18, 2025
Hiroshima Receives Olive Tree from Italy as Symbol of Peace on 80th Anniversary
An olive tree donated by Italy’s Città dell’Olio was planted in Hiroshima’s Peace Memorial Park, renewing a decades-long commitment to peace and solidarity between the two countries.
Oct. 8, 2025
Summer Heat Trims Andalusian Olive Oil Output
Andalusian olive oil production is forecast to fall 5.5 percent to 1.08 million tons in the 2025/26 crop year, as an exceptionally hot and dry summer offset the benefits of abundant spring rains.
Aug. 25, 2025
Olive Oil Regulations Come Into Force as Spain Prepares for ‘New Cycle’
The updated regulation is meant to streamline and improve data collection and reporting to ensure more transparency in the olive oil value chain.