` Olive Oil and Rice Bran Oil Compete for Indian Markets


Olive Oil and Rice Bran Oil Compete for Indian Markets

Aug. 19, 2014
By Olive Oil Times Staff

Recent News

The Euro­pean Com­mis­sion, in part­ner­ship with Spain’s Arti­cles about Inter­pro­fe­sional del Aceite de Oliva Español, has issued a three-year mar­ket­ing cam­paign focused on pro­mot­ing Span­ish olive oil, a grow­ing sta­ple in Indian diets.

Accord­ing to the Eco­nomic Times, India’s demand for olive oil is up 40 per­cent from last year and the coun­try expects this num­ber to con­tinue to rise. This is in part due to lower prices as a result of last year’s increased olive oil pro­duc­tion in Spain and also the effect of higher incomes and spend­ing in India.

A Borges ad fea­tur­ing the actress Chi­tran­gada Singh

Spain cur­rently sup­plies India with 89 per­cent of its olive oil and has pro­duced 1.7 mil­lion tons of olive this year com­pared to 1.3 mil­lion tons last year, the ET reports. VN Dalmia, pres­i­dent of the India Olive Asso­ci­a­tion, said they intend to import 14,300 tons of olive oil this year com­pared to 11,000 from last year.

Mean­while, Borges India, a lead­ing provider of Span­ish oils has just launched its own media cam­paign, fea­tur­ing actress Chi­tran­gada Singh, and expects the demand for their prod­uct to grow 50 per­cent, says direc­tor Rajneesh Bhasin.

The push for more imported oil puts rice bran oil com­pa­nies in strict com­pe­ti­tion.


While both olive oil and rice bran oil pro­vide ample health ben­e­fits, rice bran oil has his­tor­i­cally been lead­ing the edi­ble oil indus­try in India due to its lower cost and avail­abil­ity. Accord­ing to Ang­shu Mallick direc­tor of a top rice bran dis­trib­u­tor Adani Wilmar, the Avail­abil­ity of rice bran is much smoother as India is one of the lead­ing rice pro­duc­ers. Olive oil is mostly used in sal­ads and soft cook­ing whereas rice bran is used in fry­ing and cook­ing Indian dishes.”

Busi­ness Wire India recently reported over 40 per­cent of urban Indi­ans have high cho­les­terol and triglyc­erides and 140 mil­lion peo­ple in India are liv­ing with high blood pres­sure. Unhealthy seed oils and fried snacks are blamed as lead­ing causes of these health prob­lems.

Still, dietary aware­ness is on the rise in Indian com­mu­ni­ties. The Times of India recently pub­lished a call for women to increase the amount of essen­tial nutri­ents in their diet mak­ing it rich in nutri­ents such as cal­cium, vit­a­min D, and olive oil.

Related News