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European olive oil producers and exporters are pleased with Brazil’s decision to eliminate tariffs on olive oil imports, as well as on other products like sunflower oil, pasta, rice, and meat, in an effort to support households affected by high prices. The move is expected to increase market share for major olive oil exporters in Brazil and comes at a critical time in trade relations between Brazil and the European Union, potentially benefiting producers on both sides of the Atlantic.
European olive oil producers and exporters welcome Brazil’s decision to remove tariffs on olive oil imports, which previously sat at nine percent.
Besides olive oil, tariffs have been reduced to zero for sunflower oil, pasta, rice, meat, coffee, sugar, cookies, sardines and corn.
The goal of the Brazilian federal government is to support the purchasing power of households hit by high prices.
See Also:E.U. Removes Tariffs on Chilean Olive Oil ImportsAccording to Brazilian President Luiz Inácio Lula da Silva, price increases have not been justified by rising production costs or inflation.
He cited meat prices rising by 20 percent in January and coffee by 50 percent in the same period.
Olive oil was included as its popularity has steadily grown among Brazilians over the last few decades, with consumers increasingly aware of its health benefits.
According to International Olive Council (IOC) data, Brazil consumed an annual average of 96,800 metric tons of olive oil over the last five years, compared to 23,700 tons between 2001 and 2005.
While several Brazilian producers recently gained international recognition for the high quality of their extra virgin olive oil, domestic demand still far outweighs national production.
Data analyzed by Olive Oil Times show that Brazilian olive oil production has surged from six tons in 2013 to 531 tons in 2023.
Luis Planas, Spain’s Minister for Agriculture, Fisheries, and Food, welcomed the news. He noted that Spanish food exports to Brazil totaled €122.9 million between October 2023 and September 2024.
Although Spain exported 11,284 tons of olive oil to Brazil in the first nine months of 2024, Portugal remains Brazil’s largest exporter of olive oil. In 2023, 60 percent of Brazil’s olive oil imports came from Portugal.
According to the UN Comtrade database, Italy is also a significant olive oil exporter, having shipped approximately 4,000 tons to Brazil in 2024.
Walter Zanre, the managing director of Filippo Berio UK, told Olive Oil Times that he expects Brazilian olive oil consumption to continue to rise as prices at origin fall in Europe.
“As prices [at origin decline], that’s a market where we’re very keen to set up an office,” he said. “Italy is the biggest market followed probably by the United States. We think that in time, Brazil might become the third biggest consumer of olive oil globally.”
All major olive oil exporters are expected to increase their market share in Brazil following the removal of tariffs.
Speaking at the Expoliva event in Jaén, in Spain’s key olive oil-producing region, Planas highlighted that Brazil’s decision sharply contrasts with the tariffs on food that the United States may soon implement. Around 20 percent of Spanish olive oil exports go to the United States.
While Brazil’s move is driven by its specific economic situation, it comes at a crucial time in trade relations between Brazil and the European Union, where most olive oil is produced.
Brazil and other Mercosur countries recently signed a free trade agreement with the European Union, a sharp contrast to U.S. tariff policies.
Should the agreement come into force, it would create the largest free trade area globally, with potential benefits for olive oil producers on both sides of the Atlantic.