Curtis Cord / page 9

Feb. 23, 2012

USDA Surveys the Chemical Profiles of American Olive Oils

A new study illustrates the chemical diversity of olive oil varietals in the U.S. to fine-tune standards and prevent trade restrictions for American exporters.

Feb. 19, 2012

Australian Tabloid Exposes Bad Olive Oil (And It's Australian)

It seemed like a segment from last summer that also starred the globetrotting Paul Miller and a healthy dose of sensationalist reporting. But there was one very surprising difference.

Jan. 28, 2012

California Senators Hear Industry's Call for a 'Level Playing Field'

Dan Flynn, Tom Mueller, Mike Bradley, Bob Bauer. It's no wonder one senator called it the "most interesting informational meeting I've ever been to."

Nov. 20, 2011

New Book Accuses Council of Holding Olive Oil to 'Lowest Denominator'

In the new book, Extra Virginity, there's plenty of blame to go around for the "widespread dumbing down of olive oil quality," but author Tom Mueller reserves perhaps his most direct castigation for the International Olive Council.

Nov. 18, 2011

Extra Virginity

Tom Mueller humanizes the hotbed of olive oil today in a way that is clear, credible and compelling. Extra Virginity, which will be released on December 5th, could well prove to be a tipping point.

Nov. 15, 2011

Industry Group Pushes to Adopt Australian Olive Oil Standard in South Africa

The president of South Africa's olive oil producers' association said the country's government has formed a committee to consider adopting Australia's standard.

Oct. 31, 2011

Aussie Standard Wrapped, Paul Miller Pitches New World Olive Oil Quality 'Alliance'

Miller leads a new alliance that aims to connect producers and consumers with an olive oil quality indexing system and restoring the "good brand" of extra virgin.

Oct. 19, 2011

Reactions Underscore 'Super Premium's' Long Road Ahead

Articles published on the same day in two major American newspapers put olive oil in the spotlight again. Readers' comments in the Washington Post offered a glimpse at some American reactions to Association 3E's super-premium initiative.

Oct. 11, 2011

International Olive Council Studying Oils Beyond the Limits of its Standard

The IOC invited producers to help it better understand olive oils that fell outside of its standards. The limited response was discussed last week in Madrid.

Sep. 30, 2011

In Olive Council Memorandum, 'Unease' Over Australian Standards

In a memorandum sent to Standards Australia, Codex and Australia's agriculture and foreign affairs ministries, the IOC laid out what it sees as a troubling development.

Sep. 14, 2011

Olive Oil Campaign Gets a Life in New York

It may not be much to work with, but with a $1.7 million dollar allowance from the Olive Council, the new "Add Some Life" promotional campaign hopes to at least make eating olive oil a little cooler.

Aug. 25, 2011

Mushrooms, Pepperoni and Benzopyrene

Onions and anchovies aren't the only toppings on your favorite pizza. Another ingredient is a grade of oil so low, you can't even call it "olive oil."

Aug. 24, 2011

Talking Olive Oil with Der Feinschmecker Food Editor Kersten Wetenkamp

"Top olive oils offer unforgettable bursts of pleasure, and leave you wanting more. It is these moments of happiness that drive us each time to undertake such a huge organizational effort." - Kersten Wetenkamp

Aug. 17, 2011

European Olive Oil Producers Try New Label: Made in California

Suddenly olive oil companies in Italy and Spain and American importers of European products are introducing olive oils with a surprising new selling point.

Jul. 24, 2011

New Zealand Says "No Thanks" to New Olive Oil Standards

As Australian olive oil celebrated new voluntary standards making it more difficult for European exporters to do business there, its sibling isn't along for the ride.

Jul. 21, 2011

Australian Olive Oil Takes the Ball, Runs

Seizing on the momentum of the adoption of new voluntary olive oil standards and wide media coverage, Australian Olive Association President Paul Miller took to the airwaves Wednesday.

Jul. 12, 2011

Barjol Calls for "Synergy" in New Olive Oil Promo Campaign

Calling the American market a "top priority," Olive Council Director Jean-Louis Barjol was in Washington to kick off a new $1.7M promotion campaign under the slogan "Add Some Life."

Jun. 12, 2011

Córdoba Recap: Voices for Olive Oil Quality

The Beyond Extra Virgin conference can fill a room with industry and government luminaries, but how 3E will actually reach its goal of establishing a higher benchmark for olive oil quality, and what the group's ultimate aims are for doing so, remain unclear.

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