In a race against time, the search continues unabated in the hope of finding people still alive.
A magnitude 6.2 earthquake struck Central Italy, resulting in 278 deaths and 387 injuries, with many still missing. A massive rescue effort is underway, with 5,400 workers collaborating to provide aid and support to those affected, while fundraisers and donations are being organized to assist the devastated communities.
Words cannot explain the sorrow in the eyes and in the voice of the survivors, of those who have lost their loved ones, of those who have lost everything. At 3:36 AM on August 24, a magnitude 6.2 earthquake struck Central Italy. The epicenter was in an area between Latium, Umbria, Marche and Abruzzo.
The shake involved a dozen municipalities and has virtually razed the villages of Amatrice and Accumoli, in the province of Rieti (Latium), and Arquata and Pescara del Tronto, in the province of Ascoli Piceno (Marche). At the time of writing, 278 people have died and 387 have been injured.
From the first moment hundreds of rescuers have been working to give first aid and find the missing persons, in many cases trapped in the rubble. In a race against time, the search continues unabated in the hope of finding people still alive and, so far, 238 have been saved.
More than 5,400 rescue workers including firefighters, military forces, canine units, Red Cross, Civil Protection, associations and many, many volunteers are collaborating in a big wave of solidarity. Italy is showing her most beautiful face.
“I Immediately contacted the emergency medical service and I coordinated with them to come and help,” a volunteer doctor, Brunella Pirozzi, told Olive Oil Times. She had just arrived in Sant’Angelo, a municipality in Amatrice.

“The roads are blocked, there are piles of rubble everywhere and some villages are completely collapsed. It is dreadful. But now it is time to effectively help these people. There are many injured, some of them in a critical condition, who need support to gradually return to their normal lives. Right now, the only thing that matters is to assist them with proper care.”
Many organizations are planning fundraisers. “We strongly promote a collection,” said the councilor of the Italian Red Cross, Paola Fioroni. “We are responding with a coordinated and efficient action to the needs of the community that hopefully soon will start over.”
To make donations to the Italian Red Cross you can go to their website, which also accepts useful goods, like water, plastic utensils, long-life food, new clothes, personal hygiene products. There has been so much generosity there is an excess of some household items.
Meanwhile, expressions of solidarity come from everywhere. President Obama called the president of the Italian Republic, Sergio Mattarella, to offer help and assistance.
An initiative was launched by the food blogger Paolo Campana with a call to restaurants around the world. One of the most affected village, Amatrice, is the birthplace of the famous Amatriciana pasta, made with cured pork cheek, pecorino cheese, tomato and extra virgin olive oil. “For every dish of Amatriciana ordered, €2 will be donated to the people of Amatrice and the areas hit by the earthquake,” Campana proposed.

More articles on: natural disasters, Italy
Feb. 18, 2025
Safeguarding Unique Olive Farming Traditions on Italy’s Pantelleria Island
Olive farming on the Sicilian island has unique features resulting from a peculiar pruning and training system that encourages horizontal growth.
Jun. 23, 2025
Olive Oil a Leading Focus in Italy’s Crackdown on Food Fraud
Italy's food fraud prevention efforts last year focused on olive oil, with over 8,200 inspections and 23% of samples showing irregularities, leading to seizures and criminal reports.
Sep. 29, 2025
Passion for Quality Becomes Legacy at Umbrian Farm
Oro di Giano produces premium extra virgin olive oil in Umbria from native varieties, centered on one of the region’s oldest olive trees. The farm is run by Claudia Pompilj, who built a second career in olive oil with great success.
Dec. 19, 2024
Panettone Gets a Healthy Upgrade
The beloved Christmas cake is attracting new fans in Italy thanks to a change to its traditional ingredients.
Apr. 10, 2025
Liguria Region Launches Innovative Olive Farming Project with AI and Smart Sensors
Liguria, Italy funds experimental project using smart sensors, AI, and drones to optimize olive farming and improve quality of Riviera Ligure PDO oil.
Jan. 13, 2025
Rome's Olive Oil Production on Public Farm Supports Community, Sustainability
The city's organic production provides community support through donations and funds to maintain a public farm in Lazio.
Sep. 9, 2025
New Guidelines for Tourist Olive Picking in Italy
Italy's Città dell'Olio and INL have signed a memorandum to regulate safe and compliant olive picking experiences for tourists.
May. 30, 2025
Science Drives Award-Winning Producer’s Mission of Quality, Sustainability
The founder of Arsenio believes artificial intelligence can improve olive oil quality and help farmers mitigate the impacts of climate change.