Business

A Trio of Food Exhibitions in Verona

Sol&Agrifood took place from 15 to 18 April at Veronafiere, together with Enolitech, the international exhibition of olive oil and wine technologies, and Vinitaly, the world largest exhibition dedicated to the wine sector.

Apr. 24, 2018
By Ylenia Granitto

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Sol&Agrifood, the inter­na­tional exhi­bi­tion of qual­ity agro-foods took place from 15 to 18 April at Veron­afiere, in Verona, together with Eno­litech, the inter­na­tional exhi­bi­tion of olive oil and wine acces­sories and tech­nolo­gies, and Vini­taly, the world largest exhi­bi­tion ded­i­cated to wine sec­tor.

Sol&Agrifood was a show­case for agri­cul­tural and food excel­lence with a spe­cial focus on extra vir­gin olive oil, where more than 300 com­pa­nies showed their high-qual­ity prod­ucts to vis­i­tors from all over the world (56,500 in 2017) in an area of 9,000 square meters. The event aimed to high­light the ter­ri­to­ri­al­ity and qual­ity of raw mate­ri­als along with the pro­duc­tion meth­ods of local Ital­ian and inter­na­tional tra­di­tions. In addi­tion to the exhi­bi­tion premises, spaces were ded­i­cated to hap­pen­ings designed to involve buy­ers and oper­a­tors.

Inter­est­ing insights emerged dur­ing the open­ing event, which was held in the pres­ence of the pres­i­dent of Veron­afiere, Mau­r­izio Danese, the direc­tor gen­eral for inter­na­tional affairs of the Ital­ian Min­istry of Agri­cul­ture, Felice Assenza, the head of the Tech­ni­cal and Envi­ron­men­tal Unit of the Inter­na­tional Olive Coun­cil, Abdelkrim Adi, the pres­i­dent of the Ital­ian Asso­ci­a­tion of Geo­graph­i­cal Indi­ca­tion Con­sor­tia AICIG, Cesare Baldrighi, and the direc­tor gen­eral of the Insti­tute for ser­vices to the agri­cul­tural and food Mar­ket Ismea, Raf­faele Bor­riello.

After the AICG dis­cussed the role of Ital­ian food and agri­cul­tural excel­lence at the national and Euro­pean lev­els, the ISMEA pre­sented pro­jec­tions on cur­rent Ital­ian olive oil pro­duc­tion which, accord­ing to the Insti­tute, is expected to amount to 435,000 tons fol­low­ing an upward trend com­pared with last year. More­over, dur­ing the talk EVO­lu­tions of taste: points of view on the con­sumer of olive oil of today and tomor­row,’ it emerged that con­sumers in the younger age groups like mil­len­ni­als are very inter­ested in the ori­gin of prod­ucts, ter­ri­to­ri­al­ity and health aspects. There­fore, it will be use­ful to invest in infor­ma­tion and com­mu­ni­ca­tion to con­sumers, deep­en­ing these aspects,” pointed out Ismea’s pres­i­dent.

The IOC pro­vided an overview of the world mar­ket of extra vir­gin olive oil and pre­sented pre­lim­i­nary find­ings of a research on the impact of olive oil pro­duc­tion on the envi­ron­ment. Pro­vi­sional data, which are being ver­i­fied, show that, thanks to the great CO2 absorp­tion capac­ity of the olive tree, the world pro­duc­tion of olive oil could absorb the emis­sions of a city of more than 7 mil­lion inhab­i­tants such as Hong Kong.

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In the wake of these promis­ing reports, atten­dees had the oppor­tu­nity to fol­low cook­ing shows on the use of extra vir­gin olive oil with cooked and raw food per­formed by the Ital­ian Chefs Fed­er­a­tion FIC, the actor/cook Andy Luotto and the chef Gior­gio Barch­esi known as Gior­gione, in col­lab­o­ra­tion with the inter­re­gional asso­ci­a­tion of Verona olive oil pro­duc­ers AIPO.

Dur­ing the event, a selec­tion of award-win­ning oils at the Sol d’Oro com­pe­ti­tion was pre­sented with the oppor­tu­nity to taste them, while The Stars of Sol d’Oro” guide was dis­trib­uted to buy­ers and oper­a­tors.

360 oils from sev­eral coun­tries par­tic­i­pated in the Sol d’Oro North­ern Hemi­sphere, where Italy con­firmed its lead­er­ship in the pro­duc­tion of qual­ity extra vir­gin olive oils, earn­ing 12 medals in five cat­e­gories, fol­lowed by Spain with three awards.

The final of the Sol d’Oro South­ern Hemi­sphere was held in Osaka, Japan from 11 to 15 Sep­tem­ber 2017; the Sol d’Oro North­ern Hemi­sphere took place in Verona from 14 to 19 Feb­ru­ary and cul­mi­nated in the Evoo Days.

This new ini­tia­tive con­sisted of a train­ing and net­work­ing forum on the qual­ity of extra vir­gin olive oil, con­ceived by Veron­afiere and Sol&Agrifood to pro­vide knowl­edge on olive oil pro­duc­tion, mar­ket­ing and export­ing. The next edi­tion is sched­uled for Feb­ru­ary 2019.

The next edi­tion of Sol&Agrifood will be held from 7 to 10 April 2019 along with Vini­taly.





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