The European Parliament and the Council have approved the Protected Designation of Origin (PDO) application of Aydın Memecik Zeytinyağ extra virgin olive oil.
The resolution was published in the Official Journal of the European Union on October 18th. If there is no objection in the next three months, the Aydın Memecik Zeytinyağ PDO will be confirmed.
Aydın Memecik Zeytinyağı has a high export value now with the PDO and provides added value to our province’s economy.
According to the application, Aydın Memecik Zeytinyağı is made exclusively from Memecik olives grown and milled in the southwestern Aegean province of Aydın. Memecik trees comprise an estimated 75 percent of the olives grown in Aydın.
Turkish authorities describe Aydın Memecik Zeytinyağı as green to golden yellow with an intensely fruity odor and a pronounced bitterness and pungency.See Also:The best Memecik olive oils
The application cites various factors contributing to the unique properties of the monovarietal extra virgin olive oil, including its location, historical ties to the region and phenolic content.
The province of Aydın is located in the Büyük Menderes Basin, surrounded by mountains to the north and south. The basin extends to the Aegean Sea, creating a wind corridor.
Authorities contend that these winds contribute to the province’s unique climate and organoleptic properties of the locally-produced extra virgin olive oil.
“These winds give ‘Aydın Memecik Zeytinyağı’ its unique organoleptic properties, such as bitterness and pungency, and protect the olives against the olive fly during the ripening period,” they wrote. “The low rate of damage by the olive fly ensures that the olive oil’s free acidity and peroxide content is low.”
Additionally, authorities argue that the region’s 2,000-year history of olive farming and olive oil production, along with century-old initiatives to promote both activities, have made olive oil a core component of local culture.
Fevzi Çondur, the chairman of the Aydın Commodity Exchange, told local media that the new PDO would help the province’s economic development.
“Geographical indications indicating a product identified with its region or country due to its distinctive quality and other features provide added value to the branding of the product and the region’s economic development,” he said.
“We will introduce Aydın Memecik Zeytinyağı – which has a high export value now with the PDO and provides added value to our province’s economy – to the whole world by protecting it from imitations,” Çondur added.
Aydın Memecik Zeytinyağı will become the province’s third registered PDO if confirmed. Previously, locally-grown chestnuts and figs received protection from the European Union. Local authorities have also applied for new pine nut and table olive PDOs.
At a national level, Turkey already has 12 products with a Protected Designation of Origin certification and two others with a Protected Geographical Indication, including two extra virgin olive oils.
Milas PDO was the first to be registered in December 2020. In July 2023, E.U. authorities approved the registration of the Edremit PDO.
Authorities are waiting for approval and are applying for 15 new PGIs and 30 new PDOS, including Kilis PDO extra virgin olive oil. The application was submitted in January 2023.