Olive Oil World Tour Campaign Relaunches in Spain

The Interprofessional Organization of Spanish Olive Oil has teamed up with the shipping company Baleària in an effort to bolster tourism in the aftermath of the Covid-19 pandemic and promote Spain’s struggling olive oil sector.

At the port of Denia, in the southeastern province of Alicante, the presidents of both organizations unveiled the newly-decorated high-speed ferry, Cecilia Payne, which now has the Olive Oil World Tour campaign logo prominently emblazoned on its side.

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“We want travelers to know that we have a gastronomic gem that is tasty, versatile and very healthy,” Pedro Barato, president of the Interprofessional, said.

“But I want to highlight that today’s event goes beyond a promotional action,” he added. “Here we are, representing two fundamental sectors of our economy, working together, to conquer the new normal. We are all in the same boat.”

The Cecilia Payne runs from the Spanish mainland to the popular tourist destinations of Ibiza and Palmadurante throughout the year. From July through September, the thousands of tourists who board the ship will be reminded of the Spanish olive oil sector.

“Join the healthy European lifestyle with olive oils from Spain. Olive oil makes a tastier world,” is written in large, bolded capital letters on the ferry’s hull, surrounded by the rest of the logo.

The Olive Oil World Tour campaign was launched in 2018 with the support of the European Union.

The goal is to raise awareness about extra virgin olive oils from the E.U. in key international markets, including the United States, United Kingdom, Belgium, the Netherlands, Germany, China, Japan and Taiwan.

The effort is largely focused on major transit hubs, with tasting areas and informational booths set up in some of the world’s busiest ports, airports and train stations.

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