News Briefs
In Brescia, a group of citizens harvested neglected olives from over 50 different cultivars growing in public and private properties, producing more than 9 quintals of olive oil. The initiative, called “Let’s put our olives together,” resulted in the creation of “Olio Sereno,” a Denomination of Social Origin product, highlighting community collaboration and the value of local resources.
The initiative of a group of citizens in Brescia, a large northern Italian town, has brought on the harvest of many olive trees whose fruits had long be neglected.
It is the first time such an initiative has taken place in the city, where more than 50 different olive cultivars grow, randomly scattered among public and private properties.
In Villaggio Sereno, one of Brescia’s southern districts, the members of a local active citizenship group known as Community Point initially reached just a few families who own some of those trees. The goal of their initiative, which they called “Let’s put our olives together,” was to avoid wasting the many olives dotting the trees.
See Also:Farms in Italy Welcome an Uptick in Agritourism as Challenging Harvest Gets Underway“We just needed to avoid a waste of food. Many of those who own those trees did not harvest the fruits, which then were lost. So it all started, and from the 20 families initially interested, we got to 36. In October, thanks to four volunteers, we gathered the needed nets, fruit rakes, and patience,” Giorgio Baitini, a Community Point organizer, told local newspaper Giornale di Brescia.
“We thought we would have been collecting no more than 100 or 120 kilograms. Instead, we have harvested more than 9 quintals,” he added.
Olive oil mills located near the city have produced dozens of liters of extra virgin olive oil from the olives harvested. Given the source of the olives, Community Point named the product “Olio Sereno” (“happy olive oil” in Italian), noting that it should also be considered a Denomination of Social Origin (DSO) product.
According to Baitini, unlike the EU-certified PDOs (Protected Designation of Origin) and PGIs (Protected Geographical Indication), the unofficial designation fits the true nature of the initiative.
“It is an example of how joining forces enables the community to solve its problems, to restore what would have otherwise ended up going to waste. It is a solid definition [for the oil], and it is good to eat, and a way to give value to our courtyards and gardens,” Baitini noted.
The local community later gathered at a public “Bruschettata” event organized by Community Point to taste the oil in traditional olive oil bruschetta, a toasted bread slice garnished with the newly milled olive oil.
The olive oil produced by the volunteers has now been divided among them, the owners of the trees, and the “Let’s be family” initiative of the Caritas charity organization.
The Olio Sereno initiative built on the strong connection between Brescia and olive oil making. The city borders a large region in the Lake Garda area where olive oil production is growing and where some of the most valuable Italian EVOOs are made.
More articles on: Italy, olive harvest
Jun. 11, 2025
Values of Hospitality, Sustainability Drive Quality at Misciattelli Bernardini Farm
From its historic headquarters in the old town of Allerona to the sustainably managed groves in the neighboring hills, an Umbrian producer preserves tradition while embracing change.
Sep. 25, 2025
Italian Olive Oil Producers Optimistic Despite Challenges
Italian farmers and millers are optimistic about the upcoming olive harvest, but challenges from weather and pests remain. Prices are expected to remain high.
Mar. 21, 2025
Italian Bill Would Support Hobby Growers to Prevent Abandonment
The proposed legislation recognizes the role of hobbyist olive growers in preserving the environment and Italy’s agricultural heritage.
Jun. 19, 2025
The Role of Table Olives in Italy’s Culinary Heritage
From Taggiasca olives served cold in Liguria to stuffed, breaded and fried all’ascolana olives in Marche, regions across Italy incorporate their native varieties into the local food.
Jun. 28, 2025
Producers From Lazio, Puglia Shine at 33rd Ercole Olivario
Farmers and millers from across the country were awarded at a ceremony in Perugia for the best Italian extra virgin olive oils.
Apr. 10, 2025
Liguria Region Launches Innovative Olive Farming Project with AI and Smart Sensors
Liguria, Italy funds experimental project using smart sensors, AI, and drones to optimize olive farming and improve quality of Riviera Ligure PDO oil.
Nov. 4, 2025
Olive Tree Plantings Across Italy Mark ‘Walking Among the Olive Trees’ Day for Peace
Under the banner “Let’s Cultivate Peace,” thousands of Italians walked among olive groves, planted trees, and shared in tastings and workshops dedicated to harmony and sustainability.
Feb. 6, 2026
Accademia Olearia Builds on Sardinia’s Heritage with Quality-Driven Growth
The Sardinian producer is increasing plantings across five municipalities and updating its milling line, while maintaining wide grove spacing and circular reuse of byproducts.