Registration Opens for NYIOOC2019

Summary

Early reg­is­tra­tion has begun for the 2019 NYIOOC World Olive Oil Competition in New York City, with the com­pe­ti­tion tak­ing place from May 5 to May 10 and lim­ited to the first 1,000 brands. Changes for 2019 include adding three more judges, extend­ing tast­ings to six days, and uti­liz­ing new ini­tia­tives to pub­li­cize the win­ners and grow brand recog­ni­tion and sales.

The early reg­is­tra­tion period has begun for the 2019 NYIOOC World Olive Oil Competition dur­ing which pro­duc­ers, dis­trib­u­tors and mar­keters can enter their brands at a dis­counted rate.

The sev­enth edi­tion of the world’s most pres­ti­gious olive oil com­pe­ti­tion will take place from May 5 to May 10 in New York City. Early entries have been sub­mit­ted at a faster rate than ever before and orga­niz­ers said reg­is­tra­tions will again be lim­ited to the first 1,000 brands, as they were last year.

Curtis Cord, the NYIOOC pres­i­dent, said there were a num­ber of changes in store for 2019 includ­ing the addi­tion of three more judges to 21 in all, extend­ing the tast­ings to six days, a redesigned pro­to­col and a larger venue to host the awards event on the evening of May 10.

“We are apply­ing every­thing we’ve learned over the past six years to aim even higher for 2019,” Cord said. ​“As the har­vest is only get­ting under­way for many pro­duc­ers, we are already plan­ning an event that will honor their ded­i­ca­tion and resolve — a com­pe­ti­tion at the high­est level that they deserve.”

Cord added that his team is also work­ing on sev­eral ini­tia­tives designed to pub­li­cize the win­ners of the con­test through new chan­nels. ​“We never stop devel­op­ing more ways to let peo­ple know these are the brands that need to be on the top of your list,” he said, adding that the effect would be to grow brand recog­ni­tion and sales for the suc­cess­ful con­tes­tants.

The NYIOOC, held each spring in New York City, is the world’s largest olive oil con­test and its annual list­ing of award win­ners is widely con­sid­ered to be the author­i­ta­tive guide to the year’s best extra vir­gin olive oils.

The 2018 com­pe­ti­tion saw 1,000 entries from 28 coun­tries par­tic­i­pat­ing — the largest vari­ety of extra vir­gin olive oils ever assem­bled in one place.

The annual event is orga­nized by Olive Oil Times.

Olive oil pro­duc­ers, importers and mar­keters can enter their brands on the NYIOOC Producer Tools por­tal.