Spanish officials and seven of Andalusia’s leading olive oil producers met Indonesian importers and distributors to discuss trade opportunities earlier this week.
At a series of virtual meetings and presentations, the Spanish Consul, Commercial Attaché, and Economic and Commercial Counsellor in Jakarta discussed the health benefits and culinary values of extra virgin olive oil with eight major Indonesian importers and distributors.
We are facing a very important market niche that we have to take advantage of from Andalusia, where we are world leaders in the export of olive oil thanks to an offer that combines quality and innovation.
The meetings and presentations were followed up with a demonstration by Spanish chef Oskar Urzelai, who prepared a ten-course menu that showcased selected extra virgin olive oils in various dishes to the importers and a small audience of hotel managers, chefs and supermarket purchasing managers.
Spanish officials and producers took this unusual approach with the primary aim of increasing demand for olive oil in the country, highlighting its many culinary, nutritional and health properties.See Also: Olive Oil is Becoming One of Asia’s Most Popular Ingredients
Among the groups in attendance was Extenda, the international development branch of the Andalusian provincial government. The organization’s CEO, Arturo Bernal, emphasized the importance of the Indonesian market, which is the largest economy of Southeast Asia and boasts a rapidly growing middle class.
“Among Indonesian consumers is a growing concern about following a more balanced diet to help them protect their health and they are finding the answer in the Mediterranean diet… and especially in one of its star products, extra virgin olive oil,” Bernal said.
“We are facing a very important market niche that we have to take advantage of from Andalusia, where we are world leaders in the export of olive oil thanks to an offer that combines quality and innovation,” Bernal said. “In 2020, the autonomous community exported €2.252 billion worth of olive oil, 76 percent of Spain’s total.”
Andalusia’s olive oil exports to Indonesia amounted to €2.1 million in 2020, representing 9.9 percent of all sales from the autonomous community to Southeast Asia. Overall, about 60 percent of olive oil sold in Indonesia comes from Andalusia.
Exports from Andalusia to the region totaled €23.3 million over the same period, with growth of 2.5‑percent compared to 2019. Indonesia is the fifth-largest market for Andalusian oil in the region, behind the Philippines, Singapore, Thailand and Malaysia.
Among edible oils, sales of olive oil in the country are projected to be second only to palm oil by 2025.