At its general assembly, the president of the French olive grower's association called on members to implement changes or watch the country's olive sector die a slow death.
The French olive growers’ association is describing the most recent olive season as “catastrophique,” with a significant decrease in yield expected compared to previous years, attributed to climate change, olive fly infestations, and inefficient production methods. French olive oil expert Fabienne Roux emphasizes the need for producers to evolve in their techniques and train a new generation of olive growers to prevent the decline of the industry in Provence.
“Catastrophique” is how the French olive growers’ association is describing the most recent olive season.
According to a report by AFIDOL (Association Française Interprofessionnelle de l’Olive), presented at their general assembly on June 16, the most recent olive crop is expected to reach 3,200 to 3,400 tons, compared to 5,600 last year. This year’s yield amounts to the same quantity harvested in 2000.
Why hasn’t any French technician been able to propose changes with regard to pruning, irrigation, and fertilization?- Olivier Nasles, Afidol
The report also revealed that between 2005 and 2010, yields came to 5,200 tons on average, while from 2011 to 2016 there was a decrease of 20 percent to 4,000 tons. Furthermore, of an estimated area of 20,000 hectares of olive groves in France, an average of 200 liters of oil is produced per hectare — far behind the 800 to 1,000 liters produced per hectare in Spain or Morocco.
See Also:This Year’s Best French Olive Oils
Climate change, olive fly infestations, aging producers, and inefficient production methods are to blame for the decline. According to AFIDOL’s president, Olivier Nasles, production methods need to be re-examined.
In his introduction to the report, he asserted that things have changed and French olive growers need to up their game: “The world is changing, people are changing, the climate is changing, and we’re not prepared.”
“It’s not just a case of planting in order to produce,” Nasles said, “you have to know how to produce, and this savoir-faire has been partially lost. In 2014, production went down because olive growers did not follow our technician’s recommendations with regard to treatment (against the olive fly). In 2016 (a year of drought), they failed to follow irrigation recommendations.”
In order to move forward and face challenges due to climate change, he tried to drive the message home to members that it was time to change: “We have to move away from the attitude of ‘we’ve always done things this way,’ ” he emphasized.
“How can it be that for the past three years there isn’t one French technician who was able to tell us clearly why some producers are able to produce 700 to 1,000 liters per year while the majority scrapes by with only 200 liters? Why hasn’t any French technician been able to propose changes with regard to pruning, irrigation, and fertilization?”
In an interview with France Bleu, he evoked other reasons for a decline in production and warned of France’s decline in competitiveness compared to its olive-growing neighbors: “We’re losing our savoir-faire because the younger generation does not want to work like their parents and grandparents did… We have to improve productivity otherwise Provence’s olive industry will disappear… We are losing our competitiveness compared to countries where the olive industry is thriving, like Spain, Portugal, Tunisia, Morocco.”
‘Ambassadors’ make you think that it is easy to make olive oil. Well, no, it’s not simple.- Fabienne Roux
French olive oil expert and NYIOOC panel leader, Fabienne Roux echoed Nasles’ points. “Producers who must evolve in their production techniques to achieve productivity, which is the first indispensable link in the economic profitability of the sector,” Roux told Olive Oil Times. “An amateurism is very present in Provence…everyone improvises production and milling. ‘Ambassadors’ make you think that it is easy to make olive oil.”
“Well, no, it’s not simple,” Roux said. “It is necessary to resume everything at the base and train a new generation olive growers, responsible and ambitious and professional. It must be done seriously and urgently. Nothing can be done without the common will of the institutions, the public authorities and the private associations that work on a day-to-day basis.”
Indeed, French olive producers’ frustration is exacerbated by the fact that other countries have been able to increase production in recent years. Compared to other olive-producing countries, France has a tiny olive industry, with 65 percent of olive production concentrated in the region of Provence-Alpes-Côte d’Azur.
Last year, southern France experience a period of drought and part of the expected crop was lost as a result.
Equally “catastrophique” are French olive oil prices which are expected to rise for households to as much as €25 per liter.
More articles on: 2016 olive harvest, Afidol, France
Mar. 21, 2025
France's Harvest Exceeds Expectations Despite Production Dip
French olive oil production is expected to reach between 5,000 and 5,200 metric tons in the 2024/25 crop year, about seven percent above the five-year average.
Feb. 18, 2025
Archaeological Exhibition Explores History of Olive Oil in the Mediterranean
The event, held at the Collège de France, displays archaeological discoveries about the trade and production of olive oil in the Mediterranean.
Mar. 18, 2025
French Supermarket Chain Recalls House Brand After Detecting Contaminant
Monoprix voluntarily recalled its 750-milliliter extra virgin olive oils after detecting mineral oil hydrocarbons that exceeded European safety standards.
Aug. 5, 2025
France Uncovers Olive Oil Fraud in Annual Investigation
Despite the findings, officials maintained that olive oil fraud is not on the rise, citing improved detection and stronger communication between agencies.
Aug. 11, 2025
Luberon’s Unique Geology Helps Set One Award-Winning Producer Apart
The producers behind Domaine de la Sénancole have leveraged Luberon’s geology and Provence’s local olive varieties to produce a sustainable and sought-after olive oil.
Mar. 18, 2025
France Adopts Nutri-Score Labels
The decision is tempered by concerns over Nutri-Score ratings for traditional French products, particularly cheese.
Nov. 17, 2025
French Lawmakers Advance Plan to Make Nutri-Score Mandatory
A new vote in the French National Assembly has revived efforts to make Nutri-Score mandatory, triggering debate over exemptions for traditional products and concerns about conflicts with EU rules.
Jan. 13, 2025
Olive Oil Production Comes to French Capital
Neighbors in the southern Parisian suburb of Malakoff joined together late last year to harvest their olives and press olive oil.