Protestors called on the Spanish government and European Union to change how the industry is regulated, help producers cope with low prices and protect Spanish olive oil from U.S. tariffs.
Tens of thousands of olive growers and oil producers marched in Madrid demanding fair prices for their products, as they have been receiving unsustainably low prices since March. The protesters called on the Spanish government and the European Union to take concrete actions to improve their economic situation, especially in light of the 25 percent tariff on Spanish olive oil exports to the U.S. starting in October.
“PRECIOS JUSTOS PARA UN OLIVAR VIVO,” read one banner, which stretched across the entirety of a wide Madrid boulevard and took 16 men to carry.
“Fair prices for a living olive grove.”
Tens of thousands of olive growers and oil producers (estimates range from 15,000 to more than 30,000) marched in the streets of the Spanish capital on Thursday, demanding something be done about the unsustainably low prices they have been receiving for their olive oils since March.
What we hope is that, after the success of the demonstration, the tasks for which we have come will be achieved.- Luis Carlos Valero, the director of ASAJA Jaén
The protestors demanded that both the Spanish government and the European Union take concrete actions to help improve their economic situation. They also voiced their displeasure at being caught up in a simmering trade dispute between the E.U. and the United States.
As of October 18, some Spanish olive oil exports to the U.S. will face a 25 percent tariff. Roughly 50,000 tons of olive oil exports are expected to be impacted.
See Also:Spain Reacts to U.S. Tariffs on Olive OilOrganizers of the protest, which include the Association of Young Farmers (ASAJA), the Coordinator of Agriculture and Livestock Organizations (COAG) and the Union of Small Farmers (UPA), have demanded that the government increase its investments in traditional olive groves, change the rules regarding self-regulation within the framework of the future E.U. Common Agricultural Policy (CAP) and negotiate with the U.S. to get olive oil off of its list of retaliatory tariffs.
Luis Carlos Valero, the director of ASAJA Jaén, said that it was especially important for producers to be able to privately store oil from one year to the next without having to worry about being accused of speculation in the European Court of Competition.
“The first is that the extension of the standard is recognized through the Interprofessional of Olive Oil [an organization that represents producers, distributors and exporters] by the European Union and we can save the oil from one year to the next without being taken to the Court of Competition under the assumption that we are speculating,” he said.
This step, Valero argued, would help keep prices consistent from on-year to off-year and provide producers with the financial stability they need to maintain their groves and provide for their families.
In a series of statements on Twitter, the Ministry of Agriculture, Fisheries and Food (MAPA) said that it had heard the protesters’ demands and would continue the work it was already doing to meet the ones it could.
“[Minister of Agriculture] Luis Planas conveys to the olive oil sector once again that he shares the concern about the anomalous evolution of prices in this campaign and emphasizes that for this reason, he has been working with the agri-food cooperatives of Spain,” MAPA said in response to the protesters.
“Regarding the claims of the olive oil sector, Luis Planas notes the work that has already been done together with the sector in recent months with understanding, solidarity and support,” the ministry added.
At the end of it all, Valero said that he was happy with how the protests went. He believes the government knows exactly what olive farmers and producers want from them.
“The protest has been a great success for the large influx of farmers and olive growers from all over Spain,” he said. “What we hope is that, after the success of the demonstration, the tasks for which we have come will be achieved.”
More articles on: Common Agricultural Policy (CAP), European Union, prices
May. 20, 2025
USDA Predicts Global Olive Oil Production Decline
While United States Department of Agriculture economists forecast a lower harvest in 2025/26, producers across the Mediterranean say conditions in the groves are promising.
Jun. 11, 2025
EFSA Panel Rejects Some Olive Oil Polyphenol Health Claims
The panel rejected two submissions from Italy and Spain, stating that the scientific evidence fell short of the requirements.
Jan. 22, 2026
Olive Oil Sector Weighs Opportunities and Risks as EU-Mercosur Deal Nears Approval
As the EU-Mercosur free trade agreement moves closer to approval, olive oil producers in Europe and South America are weighing new export opportunities against concerns over competition and market balance.
Aug. 25, 2025
Olive Oil Regulations Come Into Force as Spain Prepares for ‘New Cycle’
The updated regulation is meant to streamline and improve data collection and reporting to ensure more transparency in the olive oil value chain.
Dec. 4, 2025
Traditional Growers Unite to Defend Spain’s Historic Olive Groves
Three dozen cooperatives representing 15,000 farmers have launched the Traditional Olive Grove Association, aiming to defend Spain’s historic olive-growing landscapes amid rising pressure from industrial groves.
Jan. 20, 2026
Spain Announces Expanded Anti-Fraud Controls for Olive Oil Sector
Spain has announced a new set of official controls and anti-fraud measures covering the entire olive oil and pomace supply chain, with implementation set to begin in 2026.
Nov. 17, 2025
EU Moves to Streamline Farm Rules and Help Farmers Compete
EU lawmakers have reached a provisional deal to simplify the Common Agricultural Policy, easing administrative burdens on farmers, reducing inspections and expanding support for small and organic producers.
Mar. 28, 2025
Brazil Removes Tariffs on European Olive Oil Imports
Brazilian officials decided to lower tariffs from nine percent to mitigate the impact of rising prices in South America’s largest country.