The association Gli Olivi di Etruria is restoring thousands of abandoned olive trees in central Italy by employing advanced business models, cost reductions, and new pruning and harvesting techniques. The group aims to bring new life to olive groves inherited from ancestors, providing income to landowners and producing high-quality extra virgin olive oil in the Etruria region.
Thousands of abandoned olive trees in central Italy are being restored by a new association recently formed in the region.
They finally see the chance to bring new life to olive groves inherited by their own ancestors.- Pierluigi Presciuttini, Gli Olivi di Etruria
The association, Gli Olivi di Etruria (The Etruscan olive trees), is tackling the problem of abandoned groves by employing advanced business models, cost reductions and new pruning and harvesting techniques.
The group of oil mills, farmers, owners and volunteers was founded in Montefiascone.
“We needed to gather within an association because of the ever-growing demand for our services, and the cultural and social implications of our work,” the association’s president Pierluigi Presciuttini told Olive Oil Times.
“So many landowners have stopped producing olive oil in the last decades due to their age or low productivity, and so many trees can be restored. In just a six-mile radius from here, there are at least 15,000 abandoned trees. In the Lazio region only, we are talking of at least 100,000 trees nobody is taking care of,” he added.
See Also:Native Andalusian Olive Varieties Could Be Wiped Out by 2100, Researchers WarnFamilies of growers who employed traditional olive farming methods were slowly nudged out of the market by growing competition. Many opted to take care of just a handful of trees to provide for their personal olive oil needs. The other trees, sometimes many, were abandoned.
“But their love for the olive tradition of our lands did not falter a bit,” Presciuttini said. “They are enthusiastic about our work. They finally see the chance to bring new life to olive groves inherited by their own ancestors.”
“They have the chance to see their fields beautiful, as they used to be and to have a little income from their trees,” he added. “For us, it means the chance to harvest many more olives and to make this special business grow.”
The association has focused on pruning techniques that reduce overall costs while maximizing the productivity of the hours spent in the field. In an area where costly traditional olive tree pruning and harvesting techniques are still widespread, volunteers manage their groves using the “simplified polyconic vase” technique.
The approach gets its name from the shape of the pruned trees, which resemble an empty vase with three or four branches serving as the “walls.” This approach has been found to improve operators’ efficiency dramatically, while also enhancing the productivity of the tree. Association volunteers were trained in the polyconic technique.
“Thanks to the gathering for these courses, many friends decided to volunteer for the association. Our goal is to restore the groves and all together produce a high-quality extra virgin olive oil that can win the appreciation of the experts and the interest of the consumers,” Presciuttini said.
The association is also employing night-time harvesting to preserve the fruits from heat and sunlight, as well as the most advanced mechanical means for oil production. The association operates in the Etruria region, which extends from Rome to northern Tuscany, and which is home to some of the best and more productive olive varieties in Italy.
While initial efforts have been promising, the association plans to expand its activities with more volunteers working in the field to restore abandoned groves.
“As soon as the Covid-19 emergency is over, we are ready to multiply our efforts,” Presciuttini said.
More articles on: Italy, traditional harvesting
Sep. 13, 2025
Olive Oil Production in Leading Countries Forecast to Fall to 2.65 Million Tons
Experts project lower but still significant olive oil production in 2025/26 across Mediterranean countries, with price fluctuations and climate playing key roles.
Oct. 15, 2025
Sustainability Takes Root in the Hills Above Florence
Fattoria Poggio di Fiesole, a Tuscan estate with a rich history and dedication to sustainability, produces an award-winning organic olive oil.
Dec. 1, 2025
Montenegrin Producers Push to Boost Consumption as Ancient Groves Face Threats
In Bar and Ulcinj, ancient olive trees still thrive, but low consumption and growing development pressure worry producers. A new digital initiative aims to change that.
Apr. 10, 2025
Liguria Region Launches Innovative Olive Farming Project with AI and Smart Sensors
Liguria, Italy funds experimental project using smart sensors, AI, and drones to optimize olive farming and improve quality of Riviera Ligure PDO oil.
Mar. 28, 2025
Filippo Berio Execs See Equilibrium Returning to The Global Olive Oil Market
A harvest rebound in Spain and strong harvests elsewhere, have resulted in falling prices at origin and portend a decrease in retail prices, say Berio officials.
Apr. 14, 2025
Over 200,000 Olive Branches Donated for Palm Sunday Mass
In preparation for Sunday's celebrations in St. Peter's Square, hundreds of thousands of olive branches were gathered from groves throughout Lazio.
Mar. 21, 2025
Italian Bill Would Support Hobby Growers to Prevent Abandonment
The proposed legislation recognizes the role of hobbyist olive growers in preserving the environment and Italy’s agricultural heritage.
Mar. 5, 2025
Despite Costs, Italian Olive Farmers Continue Organic Transition
Olive oil producers in Italy find that the organic certification increases the appeal of olive oil on export markets, but less so at home.