World

Miha Jakovcic fell in love with olive oil through his wife’s family in Slovenia, leading him to create Giuliana olive oil and revive olive production in the region. Despite Slovenia’s small size, its diverse climates and landscapes are contributing to the growing recognition of high-quality Slovenian olive oils, with Giuliana’s oil winning a Gold Award at a recent competition.
“There was a time when a squirrel could travel from Koper to Portoroz jumping from one olive tree to another,” Miha Jakovcic recalls “nonno” Giovanni, his wife’s grandfather saying, as he looks at the magnificent vistas from one of his olive groves in the hills of the Slovenian coast.
My wife’s father says that pruning is not just a matter of cutting the right branches. The tree needs to look beautiful as well.- Miha Jakovcic, Giuliana
Most of the slopes are now covered by forests. Some olive groves scattered here and there.
“That would be impossible nowadays, but if you look carefully, you can still distinguish the ancient terraces where olive trees used to grow beneath the oaks,” he says.
He comes from the same country, but until that moment, his relationship with olive oil had been a distant one.
Despite being a relatively small country — its area of 23,000 square kilometers roughly equals that of New Jersey — Slovenia boasts a large diversity of climates, landscapes and cultures.
Originally from Ljubljana, Slovenia’s capital city, Miha fell in love with olive oil thanks to his wife and her family and decided to create Giuliana olive oil.
It takes just one hour’s drive to switch the Mediterranean towns of the coast — with their distinctive Venetian-influenced architecture — for the Central European flavor of Ljubljana, featuring a rich Austro-Hungarian heritage.
“I consumed olive oil, sure, but it was from the grocery store. When they showed me how true, very good olive oil should taste and smell, it was a totally different story for me. And I fell in love with this tree,” Miha says.
Although he works full-time in finance and lives in the capital, he enjoys getting “full of energy” after a day of work in his olive groves.
“Do you think the branches are even?”, he asks as he climbs one of the olive trees to prune it better. “My wife’s father says that pruning is not just a matter of cutting the right branches. The tree needs to look beautiful as well,” he suggests.
Farming as a hobby or a second job, Miha’s case is not much different from other olive oil producers Olive Oil Times has visited in Slovenian Istria.
In this region, most producers own small, often disperse, properties spread on the steep slopes of the hills. For years, olive oil was produced only for self-consumption. That was also the case of Miha’s family until recently.
Now, he takes care of the land of his wife’s parents, four plots of land from Koper to Portoroz, and has managed to add the production of three other relatives under Giuliana’s brand, named after his wife’s mother.
They farm around 800 olive trees in total. Step by step, Miha says, oil production is recovering in Slovenia and many of the once-abandoned terraces and olive groves are being brought back to production.
“There is a saying in this area: A vine is like a lover. If you neglect it, even a little, it won’t forgive you. An olive tree, however, is like a mother. You can always come back to her,” he jokes.
Slovenia has just 46 kilometers of coast and produces around 400 tons of olive oil each year, according to the International Olive Council.
This is a small share of the Mediterranean production, however, the quality of Slovenian oils are gaining steady recognition. Last year, three Slovenian producers were awarded at the NYIOOC World Olive Oil Competition.
Giuliana’s olive oil won a Gold Award. For Miha, the special conditions of the Istrian climate and the fact that most of the farming has to be made by hand are keys to quality.
“Each plot is unique and needs special care,” he says, remarking how height, humidity and exposure to winds, low temperatures and sun may influence the way olive trees grow and the amount and quality of the harvest.
“We take care of each tree individually. We pick the olives mostly by hand and we harvest very early in October. We have to make a trade-off between excellent quality and larger quantity,” he says.
May. 22, 2025
The Ongoing Controversy of Flavored Olive Oils
Market research predicts the flavored olive oil category will grow more quickly than the rest of the olive oil category.
Nov. 21, 2025
Longnan Emerges as China’s Fastest-Growing Olive Oil Hub
Longnan, in China’s arid northwest, has become the country’s leading olive oil region, producing more than half of all domestic olives and investing heavily in mills, irrigation and farmer support.
Oct. 12, 2025
French Team Triumphs at 8th World Olive Picking Championship in Croatia
France topped the podium at the World Olive Picking Championship on Croatia’s island of Brač, where twelve international teams celebrated tradition, teamwork and the spirit of Mediterranean olive culture.
Oct. 15, 2025
Sustainability Takes Root in the Hills Above Florence
Fattoria Poggio di Fiesole, a Tuscan estate with a rich history and dedication to sustainability, produces an award-winning organic olive oil.
Jun. 3, 2025
Precision in Every Step: Inside an Award-Winning Producer’s Methodical Approach
Harvesting and milling with surgical precision is paramount at Hellenic Fields, which celebrated a sixth-straight award-winning performance at the 2025 NYIOOC.
May. 1, 2025
Pope Francis: A Legacy of Peace and Environmental Advocacy
Pope Francis, a champion of the poor and marginalized, is remembered for his commitment to peace, climate action, and inter-religious dialogue.
Jul. 8, 2025
Before the Flavored Oil Trend, There Was 'Agrumato'
Agrumato olive oil, made with Gentile olives and fresh citrus fruits, is a proprietary recipe from the Ricci family, credited with popularizing flavored olive oil.
May. 28, 2025
Rare Italian Olive Variety Leads to World Class Oil
The producer behind Biagioli Farm celebrated a Gold Award at the 2025 NYIOOC for a Coroncina monovarietal, native to Italy’s Marche region.