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Italian Agriculture Official Applauds NYIOOC Winners

Undersecretary for Agricultural Policies Giuseppe L'Abbate said Italy's award winners were in his thoughts as he works on policies to help quality producers.
Undersecretary for Agricultural Policies Giuseppe L'Abbate
Jun. 23, 2020
Ylenia Granitto

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My best com­pli­ments and wishes go to the win­ners of the pres­ti­gious NYIOOC World Olive Oil Competition,” the Italian Agricultural Undersecretary Giuseppe L’Abbate wrote this week in a note to Olive Oil Times.

My thoughts go to them when I plan the actions to be car­ried out to enhance the Italian qual­ity pro­duc­tions.- Giuseppe L’Abbate, Agriculture Undersecretary

They keep the Italian flag high, and my thoughts go to them when I plan the actions to be car­ried out to enhance the Italian qual­ity pro­duc­tions,” he wrote.

Olive oil pro­duc­ers from Italy have led the NYIOOC awards tally every year except 2015 (known by some farm­ers as Annus Horribilis — the hor­ri­ble year — for its unusu­ally bad mix of envi­ron­men­tal calami­ties.)

Even with such a strong show­ing on the world stage, the mar­ket forces are stacked against pro­duc­ers of excel­lence who have to com­pete with infe­rior prod­ucts, price wars and con­sumers who know lit­tle about the value of high-qual­ity extra vir­gin olive oils.

See Also: The Best Italian Olive Oils

L’Abbate said to improve the prospects for Italy’s mas­ter pro­duc­ers he keeps his focus on three main actions: the fur­ther seg­men­ta­tion of the mar­ket, clar­ity of the sanc­tion­ing frame­work and an ade­quate national sec­tor plan.”

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Taking the exam­ple of the high-qual­ity schemes planned for fresh milk and cooked ham,” L’Abbate said, we should repli­cate the expe­ri­ence and also cre­ate a high-qual­ity scheme for extra vir­gin olive oil, tak­ing into account stricter para­me­ters, in order to reward the efforts of our farm­ers in cre­at­ing excel­lent prod­ucts.”

To that end, what is needed is to strengthen and clear up the cur­rent leg­is­la­tion, he added.

With the draft law on agri-food frauds we’re work­ing on, we intend to pro­vide a revised sanc­tion­ing frame­work for coun­ter­feit­ing in the olive oil sec­tor,” he explained.

This mea­sure, that recalls a bill that I cospon­sored, is intended to give fur­ther guar­an­tees to con­sumers and pro­tect qual­ity pro­duc­ers.”

Nonetheless, the will­ing­ness to invest in qual­ity pro­duc­tions should be backed up by a national olive sec­tor plan. Its estab­lish­ment and fund­ing can no longer be deferred,” the under­sec­re­tary wrote.

Yet, in addi­tion to aim­ing at ris­ing vol­umes, we should con­tinue to encour­age qual­ity so that our coun­try can main­tain its promi­nent role, which was once again con­firmed by the suc­cess of the Italian pro­duc­ers at the NYIOOC.”


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