Olive oil became a star product in the latest edition of the international tourism fair, Fitur 2012, that took place in Madrid this week, with tastings in the exhibition pavilions of Andalusia, La Rioja, Catalonia and Portugal.

Many initiatives were focused on olive oil. The actor Juan Echanove, who hosted an entertainment program dedicated to the spanish gastronomy called Un país para comérselo, presented a “Guide through the Ancient Olive Trees” in the Sénia Territory.

The Andalusian province of Jaén and its olive juice stole the spotlight with two presentations: the new Museum of Olive Oil and Sustainability, located in the Science and Technology Park of Geolit; and the “Jaén Selection 2012” awards.

The president of the Provincial Council of Jaén, Francisco Reyes, and the delegate of the Government of Andalusia in Jaén , Purificación Galvez, accompanied by Deputy Employment, Promotion and Tourism, Angeles Férriz, and the Provincial Delegate of Agriculture and Fisheries, Roque Lara, explained the main characteristics of the new museum which will be “a reference center for knowledge and olive oil.”

Francisco Reyes, Purificación Galvez, Lara and Angel Ferriz Roque, announce the new Museum of Olive Oil and Sustainability.

The center, set to open soon, will become the epicenter of different routes and cultures held together by olive oil. Gastronomy, health and new technologies in the production of olive oil will be the main goals that the center will pursue.

The provincial administration and the regional government have already invested 7.3 million euros in the construction of the building which occupies an area of 3,000 square meters and will be managed by the Foundation for the Promotion and Development of the Olive and Olive Oil. “The main difference between Jaén and the rest of the olive oil territories is our great tourist attractions,” noted Reyes.

Jaén Selección 2012

Jaen gave visitors the opportunity to taste, learn and appreciate the flavors and qualities of extra virgin olive oils that have been recently included in “Jaén Selection 2012.” Producers of these outstanding extra virgin olive oils were recognized with an award for their efforts on quality. After this activity, the famous spanish singer Raphael tasted the olive oils, as well as the Princess of Asturias, who had the chance to appreciate the special flavors and colors of Jaen’s best product: extra virgin olive oil.

The Jaén Selection 2012 olive oils were: Fuenroble, Melgarejo Gourmet, La Quinta Esencia, Tuccioliva Gran Selección, Nobleza del Sur Centenarium Premium, Oro de Cánava y Oro Bailén Reserva Familiar, and the brands Castillo de Canena and Cortijo La Torre Premium.

Mercacei articles also appear in Mercacei magazine and are not edited by Olive Oil Times.

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