Producers in the central province of Ávila are actively working to obtain a Protected Designation of Origin certification for their extra virgin olive oils.
Located west of the Community of Madrid, in the center of Spain, five local cooperatives and three oil mills have already come together to form the Association of Olive Producers of the South of Ávila.
This agreement is a very important push for us when it comes to making ourselves known, being on social networks and having appropriate marketing for the development and sale of our product.
Combined, the producers of the new association are responsible for about 75 percent of the olive oil production in the autonomous community of Castile y León, according to the president of the province of Ávila, Carlos García.
García recently sat down with Pedro Gómez, the president of the newly-formed association, to sign a deal that will help promote local oils. Obtaining a PDO certification for ‘Aceite del Tiétar’ – the name of the river valley in which the producers are mostly located – is at the top of the agenda.See Also: European Geographical Indicators Valued at More Than $80 Billion
There are currently 30 geographical indicators for olive oils in nine autonomous communities in Spain. The most recently approved was the Aceite de Jaén PGI (Protected Geographical Indication), which was registered in May.
At a press conference unveiling the announcement, García said olive oil producers could follow in the steps of the vintners who obtained the ‘Vinos de Cebreros’ PDO in 2019.
“There were very few people who bet on that denomination, but that work today makes it possible for 17 wineries to be part of it,” García said. “And that is precisely what we are pursuing with this agreement.”
As the 2020 olive harvest continues to unfold in Spain, Gómez said that producers in Ávila are expecting a lower yield than usual this year. He cited the lack of rain at key moments during the development of the fruits as one of the reasons for the decline.
For Gómez, this is another example of how the agreement signed by the association and local government will help producers. Along with seeking out the geographical indicator, the agreement will also help professionalize the 6,000 growers in the region.
“This agreement is a very important push for us when it comes to making ourselves known, being on social networks and having appropriate marketing for the development and sale of our product,” Gómez said. “It is also an important step for the professionalization of our farmers, through training courses, which are already being developed on topics such as phytosanitary treatments, pests and pruning.”