“Identity theft doubles the worldwide market for companies that sell extra virgin olive fraudulently claiming to be ‘Made in Italy’ and who use the lever of origin as an ATM.”
The complaint by Massimo Gargano, chairman of the Italian olive oil consortium Unaprol, came at a parliamentary hearing of the Senate Agriculture Committee called by President sen. Paolo Scarpa Bonazza Buora to examine the problems of the olive oil market.
International consumption is increasing and the purchasing decisions are increasingly moving towards high-quality products including extra virgin, DOP and organic olive oils, but this positive trend does not explain the fall in the price of quality Italian olive oils, which reached its lowest levels of eleven years. “This situation is not caused by excess production”, Gargano said, because “the bad weather the last two years have reduced the supply of olive oil worldwide. ”
Recent Italian food industry data shows a strong 57% increase in turnover. The study was prepared from the analysis of financial information relating to a sample of 109 corporations with sales exceeding one million euros operating in the sector.
“There emerges a picture in contrast to the general context” Gargano said — who pointed out that increases in revenue have not brought wealth to the companies that actually produce and sell only quality extra virgin IOO% made in Italy. “In almost all cases, the operating profits and positive growth trends concerned companies outside of the agricultural sectors that have stolen wealth from certified Italian agriculture by impersonating Italian extra virgin olive oil with products that were in fact produced with other mixtures.”
In a dossier prepared for the parliamentary hearing, Unaprol called for more controls to ensure food safety and compliance with the rules of the market, further initiatives for the balance of power along the supply chain (especially in respect to retail), and more resources for communication to the consumer.
In particular, Unaprol seeks a new formula based on payments made directly to farmers participating in traceable supply chains. “These measures,” said Gargano “should be designed to achieve the European objectives in terms of regional development and agricultural market because you can not continue to fund with the money of foreign producers subject to the world of production agriculture.”
The stated objectives are to maintain the European model of agriculture in the context of preserving biodiversity and the agricultural landscape, food quality at fair prices for consumers, keeping people on the land by enhancing and diversifying production in rural areas, efficiency and competitiveness of the industry, maintaining a safety net for producers, reduction of pollution and production of renewable energy to address climate change:
Emergency measures for the olive sector “MADE IN ITALY” — Unaprol
The following are actions which are considered necessary to begin to support the Italian olive oil system, using the existing program tools, including the national olive plan, the planning of rural development, agricultural research, promotion and supply chain contracts:
Contracts for supply chain