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Italian PDO and PGI Extra Virgin Olive Oils Are Increasing in Value

According to a new report, the value and volume of extra virgin olive oils with geographical indications are increasing across Italy. Puglia and Tuscany are leading the way.

Photo courtesy of Consorzio Olio Toscano IGP
Mar. 27, 2020
By Ylenia Granitto
Photo courtesy of Consorzio Olio Toscano IGP

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A new report pub­lished by the Insti­tute of Ser­vices for the Agri­cul­tural Food Mar­ket (Ismea) and Qualivita shows that the value of Ital­ian extra vir­gin olive oils with geo­graph­i­cal indi­ca­tions has steadily increased over the past decade.

The iden­tity of food is increas­ingly impor­tant for global and inter­con­nected con­sumers, who can count on a selec­tion of food from all over the world,” Raf­faele Bor­riello, the gen­eral direc­tor of Ismea, said. Geo­graph­i­cal indi­ca­tions antic­i­pated the cur­rent per­cep­tions of qual­ity, which include trace­abil­ity, preser­va­tion of bio­di­ver­sity and pro­tec­tion of the land­scape.”

Across all applic­a­ble sec­tors – such as wine, cheese, meat and olive oil – Ital­ian prod­ucts with Pro­tected Des­ig­na­tion of Ori­gin (PDO or DOP) and Pro­tected Geo­graph­i­cal Indi­ca­tor (PGI or IGP) sta­tus are worth €16.2 bil­lion ($17.5 bil­lion).

The mar­ket value of PDO and PGI extra vir­gin olive oils alone has steadily risen to €144 mil­lion ($155 mil­lion), a 21-per­cent increase com­pared with last year. Exports of PDO and PGI extra vir­gin olive oils have also risen, reach­ing €62 mil­lion ($67 mil­lion), an increase of 11 per­cent over the same period.

Tus­cany and Puglia have been the dri­ving forces behind these ris­ing fig­ures, and are each respon­si­ble for about €25 mil­lion ($27 mil­lion) of PDO and PGI pro­duc­tion. Sicily, Lig­uria and Umbria also com­bine for a total of €24.1 mil­lion ($26 mil­lion) worth of PDO and PGI pro­duc­tion.

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Along with the grow­ing value of olive oils with geo­graph­i­cal indi­ca­tions, the vol­umes have also increased, ris­ing by 22 per­cent.

Ital­ian PDO and PGI prod­ucts have a key role in tourism and the econ­omy of their ter­ri­to­ries,” Mauro Rosati, the gen­eral man­ager of Qualivita, said. They are a bind­ing force in the ter­ri­to­r­ial expe­ri­ence capa­ble of involv­ing agri­cul­ture, crafts, hotels, qual­ity restau­rants and cul­tural and artis­tic her­itage.”





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